PR

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So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

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Airbnb chooses North Strategic

The online room rental service makes North its first agency partner in Canada.

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Veritas brings in two new VPs

These two new hires reflect the Toronto-based PR shop’s quest to shake up its internal structure.

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Edelman adds a CD

Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.

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Passing of the torch at Environics

Digital agency exec Paul Lockhard will join as president, while founder Bruce MacLellan becomes CEO and chairman.

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Agencies in a TIFF: Narrative plays dress up

To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.

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Aldo tries on North Strategic

The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.

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A high-flying launch for Grey Goose VX

How does sipping cognac-infused vodka on a Muskoka chair after a trip in a floatplane sound? With an eye to exclusivity, the spirit maker taps into a new category.

The pursuit of cash (and PR)

Exposure from public investment channels like Kickstarter and Dragons’ Den can be worth more than the green.

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Infographic: Comms widening in scope

A third of chief communications officers now oversee marketing, while 62% say PR is gaining ground in the marcom mix.

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The creative Wild West

Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.

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Canadians hold grudges: study

When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.