PR

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MSLGroup acquires North Strategic

The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.

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Up to the Minute: MSLGroup adds Quebec leadership

Plus: Wins for Bob’s Your Uncle and Rock-It, and more news you may have missed.

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Up to the Minute: Ketchum wins BMW

Plus: The Cause Company’s new exec director and more news you may have missed.

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PR’s new place

Edelman’s Lisa Kimmel on why, in an era of ad blocking and cord-cutting, marketers should rethink the discipline.

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Clarks makes a content play

The shoe brand blended old and new art forms to promote its latest line.

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Up to the Minute: A new win for Veritas

Plus: Narrative’s new co-CDs, hires at Ketchum and more news you may have missed.

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Up to the Minute: Cohn & Wolfe, National merge in Montreal

Plus: Tennis Canada’s new CMO and more news you may have missed.

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Up to the Minute: Epica announces Olympic category

Plus: New Quebec Tourism VP of marketing, McMillan hires client service lead and more news you may have missed.

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Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

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Up to the Minute: Turo names Canadian AOR

Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.

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Hype PR launches in Toronto

The new shop, led by Erin Richards, was responsible in part for the recent success of “Ladyballs.”

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Hill + Knowlton hires new national CD

Matthew May joins the PR shop to lead its creative department.

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Maverick launches content division

The PR shop’s new hub uses an a la carte pricing model for small businesses.

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Cannes 2016: In the jury room with John Clinton

What Edelman chair and PR jury prez John Clinton learned from days of sifting through thousands of campaigns.

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Up to the Minute: DDB wins YWCA Montreal

Plus: Groupe Police adds new member, Walmart Canada’s president heads to China and more news you may have missed.