PR

Edelman hires Jordan Doucette as ECD

Agencies / Hires / Industry Moves / PR

The Taxi exec will join the PR shop in May to help lead the growing creative group.

Yanik Deschenes heads to Edelman

Agencies / Hires / Industry Moves / PR

The former head of communications at Sid Lee will lead the PR agency’s Montreal office.

PR shops step into the creative game

PR

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

National PR acquires Madano Partnership

Industry Moves / PR

Through the partnership, Canada’s largest public relations firm gets a boost in the natural resources, energy and financial sectors.

Michael O’Connor Clarke has passed away

PR / Social media

Known as a pioneer in Canada’s social media community, the Media Profile VP lost his battle with cancer on Sunday.

Veritas to promote new taxi cab app

Digital / Industry Moves / PR

The Toronto PR agency will push out the new booking service over social media and traditional channels.

Lowe Roche on the Cannes PR shortlist

Awards / PR

The agency has a chance at a Lion for its ‘Personal Apology’ spot for O.B., joining BBDO and Leo Burnett as candidates for hardware.

From consumers to fans: the new brand relationship

PR / Social media

Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.

Loving the haters

Branding / PR

Justin Kingsley of Sid Lee PR on why you should let the brand haters hate.

Clinton to lead Edelman Canada

News / PR

The former president and CEO of Grey Canada has joined the PR agency as its new CEO.