PR

10475846_830868596987162_2870933062057783599_n

Weber Shandwick wins McCormick digital business

The PR agency will now lead digital and social media for the CPG company in Canada.

shutterstock_184608680

Let the PR Lion roar

Veritas’ Krista Webster on why the public relations industry needs to step up and get in the Cannes Lions game.

ricksign1

National absorbs Sonic Boom

All of the agency’s content marketing capabilities will now be handled by its parent company.

shutterstock_256107262

Citizen Relations gets insightful

The PR agency has promoted three staffers to lead its new team focused on strategy and analytics.

shutterstock_233511601

Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

shutterstock_133532750

MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

Shine PR

A shiny new PR shop launches

Toronto-based Shine hopes to attract lifestyle brands, and will work with partner agency Tag’s existing clients on PR needs.

shutterstock_142480150

Citizen Relations bolsters senior ranks

The Vision7 PR firm has brought in Sherry Boisvert and Zaigham Zulqernain to help grow the agency.

how-to-dad

Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

shutterstock_216249316

MSLGroup hires six in Toronto

Anne Locke will run public relations for the firm’s style and beauty division as its new VP.

high road

High Road opens New York office

Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.

featured-praoy

PR AOY jury

Here’s the panel that scored this year’s inaugural PR Agency of the Year entries.