PR

NATIONAL Public Relations-Martin Daraiche Becomes President of N

National PR names new president

Martin Daraiche will oversee nine offices nationally, while Julie-Anne Vien takes over as managing partner in Quebec City.

BestBuy

Weber Shandwick named PR AOR for Best Buy Canada

The PR agency will lead a paid and earned strategy aimed at highlighting the retailer’s customer service and in-store experience.

fstop

Faulhaber launches new production studio

The lifestyle agency adds to its integrated offering with FSTOP Studios, a content development and strategy service.

Veritas_Lisa

Veritas hires Lisa Kwong as VP and creative strategist

The hiring accompanies a new media-focused offering within the PR shop and an assignment with lifestyle site Refinery29.

Argyle

Argyle Group acquires controlling stake in digital shop Matchstick

The firm with PR roots continues to expand its offering by taking a controlling interest in the Toronto-based agency.

YDeschenes-SidLeePR

Sid Lee launches PR unit

The 10-person team, led by Yanik Deschenes in Montreal, answers client demand for an integrated offering.

Messika

Zak Communications wins several new mandates

The PR shop has picked up assignments with Messika, Nexxus, L’Occitane and Silk Laundry so far this year.

TheNeighbourhood

The Neighbourhood opens under co-operative model

The collaborative group, founded by Betsy Cooper, offers services across PR, content, social and influencer relations.

Citizen

Citizen adds to its creative and strategy teams

The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.

NationalPR

National Toronto unites digital, marketing and tech practices

The integrated DMT team will be led by SVP Erin Jacobson.

IMG_5517-2 (1)

No Fixed Address names new PR leads

Katie Muir and Jessica Goldberg will help lead communications strategies for clients like Disney and Dairy Farmers of Ontario.

Aldo

Aldo makes new assignment as it continues to build omni-channel capabilities

The footwear retailer picks Jane Gill PR to promote its collections.

vertiasmeetproduce

Veritas launches influencer-focused content studio

Meat & Produce is an agency focused on co-producing content to deepen the relationship between brands and creators.

Line-Atallah-Portrait

Weber Shandwick names new office lead in Montreal

Line Atallah will lead operations at the office, with an added focus on implementing technology across Canada.

eaters-collective-129481-unsplash

How will influencer marketing change in 2019?

A report from Talkwalker shows that measurement and finding the right influencer remain challenging for brands.