A high-flying launch for Grey Goose VX
How does sipping cognac-infused vodka on a Muskoka chair after a trip in a floatplane sound? With an eye to exclusivity, the spirit maker taps into a new category.
The pursuit of cash (and PR)
Exposure from public investment channels like Kickstarter and Dragons’ Den can be worth more than the green.
Infographic: Comms widening in scope
A third of chief communications officers now oversee marketing, while 62% say PR is gaining ground in the marcom mix.
The creative Wild West
Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.
Canadians hold grudges: study
When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.
Reitmans finds its muse
With PR events in Toronto and Montreal, the brand is launching its new collection by model Eve Salvail.
Edelman hires Jordan Doucette as ECD
The Taxi exec will join the PR shop in May to help lead the growing creative group.
Yanik Deschenes heads to Edelman
The former head of communications at Sid Lee will lead the PR agency’s Montreal office.
PR shops step into the creative game
PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.
National PR acquires Madano Partnership
Through the partnership, Canada’s largest public relations firm gets a boost in the natural resources, energy and financial sectors.
Veritas to promote new taxi cab app
The Toronto PR agency will push out the new booking service over social media and traditional channels.