MSLGroup hires six in Toronto
Anne Locke will run public relations for the firm’s style and beauty division as its new VP.
High Road opens New York office
Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.
PR AOY jury
Here’s the panel that scored this year’s inaugural PR Agency of the Year entries.
PR AOY Silver: Narrative fashions its own storyline
The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.
PR AOY Bronze: Veritas expands its influence
The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.
Airbnb chooses North Strategic
The online room rental service makes North its first agency partner in Canada.
Veritas brings in two new VPs
These two new hires reflect the Toronto-based PR shop’s quest to shake up its internal structure.
Edelman adds a CD
Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.
Passing of the torch at Environics
Digital agency exec Paul Lockhard will join as president, while founder Bruce MacLellan becomes CEO and chairman.
Agencies in a TIFF: Narrative plays dress up
To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.