#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for “Groceries not guns.”
Edelman adds health, crisis execs
The agency has added two new sector leaders to its Calgary and Toronto offices.
Environics partners with Waggener Edstrom
The affiliation gives the Canadian firm access to a global network of agencies.
Weber Shandwick wins McCormick digital business
The PR agency will now lead digital and social media for the CPG company in Canada.
Let the PR Lion roar
Veritas’ Krista Webster on why the public relations industry needs to step up and get in the Cannes Lions game.
National absorbs Sonic Boom
All of the agency’s content marketing capabilities will now be handled by its parent company.
Citizen Relations gets insightful
The PR agency has promoted three staffers to lead its new team focused on strategy and analytics.
Up to the minute: New agencies for L’Oreal, new work from P&G
Check out the news you might have missed this week.
MSLGroup hires an SVP
The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.
A shiny new PR shop launches
Toronto-based Shine hopes to attract lifestyle brands, and will work with partner agency Tag’s existing clients on PR needs.
Citizen Relations bolsters senior ranks
The Vision7 PR firm has brought in Sherry Boisvert and Zaigham Zulqernain to help grow the agency.
Trends you might have missed
Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.