PR

North Strategic_group_photo

PR AOY Gold: North Strategic does it their way

How the young, fast-growing shop landed the top spot in the competition’s newest category.

Narrative_group_photo

PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

Veritas_group_photo

PR AOY Bronze: Veritas expands its influence

The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.

ice bucket

So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

Airbnb - BC home

Airbnb chooses North Strategic

The online room rental service makes North its first agency partner in Canada.

shutterstock_103762262

Veritas brings in two new VPs

These two new hires reflect the Toronto-based PR shop’s quest to shake up its internal structure.

Bolton

Edelman adds a CD

Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.

shutterstock_4720285

Passing of the torch at Environics

Digital agency exec Paul Lockhard will join as president, while founder Bruce MacLellan becomes CEO and chairman.

narratiff

Agencies in a TIFF: Narrative plays dress up

To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.

Aldo Yorkdale-083

Aldo tries on North Strategic

The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.

planeatdock

A high-flying launch for Grey Goose VX

How does sipping cognac-infused vodka on a Muskoka chair after a trip in a floatplane sound? With an eye to exclusivity, the spirit maker taps into a new category.

The pursuit of cash (and PR)

Exposure from public investment channels like Kickstarter and Dragons’ Den can be worth more than the green.