PR

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Aldo tries on North Strategic

The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.

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A high-flying launch for Grey Goose VX

How does sipping cognac-infused vodka on a Muskoka chair after a trip in a floatplane sound? With an eye to exclusivity, the spirit maker taps into a new category.

The pursuit of cash (and PR)

Exposure from public investment channels like Kickstarter and Dragons’ Den can be worth more than the green.

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Infographic: Comms widening in scope

A third of chief communications officers now oversee marketing, while 62% say PR is gaining ground in the marcom mix.

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The creative Wild West

Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.

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Canadians hold grudges: study

When a company faces a PR crisis, Canadians’ long-term views tend not to bounce back, a new report found.

Reitmans finds its muse

With PR events in Toronto and Montreal, the brand is launching its new collection by model Eve Salvail.

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Edelman hires Jordan Doucette as ECD

The Taxi exec will join the PR shop in May to help lead the growing creative group.

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Yanik Deschenes heads to Edelman

The former head of communications at Sid Lee will lead the PR agency’s Montreal office.

Print

PR shops step into the creative game

PR agencies are coming up with ads and producing the content, bleeding into what was once the domain of creative agencies.

National

National PR acquires Madano Partnership

Through the partnership, Canada’s largest public relations firm gets a boost in the natural resources, energy and financial sectors.

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Michael O’Connor Clarke has passed away

Known as a pioneer in Canada’s social media community, the Media Profile VP lost his battle with cancer on Sunday.