PR

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MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

Shine PR

A shiny new PR shop launches

Toronto-based Shine hopes to attract lifestyle brands, and will work with partner agency Tag’s existing clients on PR needs.

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Citizen Relations bolsters senior ranks

The Vision7 PR firm has brought in Sherry Boisvert and Zaigham Zulqernain to help grow the agency.

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Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

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MSLGroup hires six in Toronto

Anne Locke will run public relations for the firm’s style and beauty division as its new VP.

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High Road opens New York office

Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.

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PR AOY jury

Here’s the panel that scored this year’s inaugural PR Agency of the Year entries.

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PR AOY Gold: North Strategic does it their way

How the young, fast-growing shop landed the top spot in the competition’s newest category.

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PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

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PR AOY Bronze: Veritas expands its influence

The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.

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So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

Airbnb - BC home

Airbnb chooses North Strategic

The online room rental service makes North its first agency partner in Canada.