PR

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#LikeAGirl wins PR Grand Prix

The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for “Groceries not guns.”

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Edelman adds health, crisis execs

The agency has added two new sector leaders to its Calgary and Toronto offices.

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Environics partners with Waggener Edstrom

The affiliation gives the Canadian firm access to a global network of agencies.

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Weber Shandwick wins McCormick digital business

The PR agency will now lead digital and social media for the CPG company in Canada.

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Let the PR Lion roar

Veritas’ Krista Webster on why the public relations industry needs to step up and get in the Cannes Lions game.

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National absorbs Sonic Boom

All of the agency’s content marketing capabilities will now be handled by its parent company.

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Citizen Relations gets insightful

The PR agency has promoted three staffers to lead its new team focused on strategy and analytics.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

Shine PR

A shiny new PR shop launches

Toronto-based Shine hopes to attract lifestyle brands, and will work with partner agency Tag’s existing clients on PR needs.

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Citizen Relations bolsters senior ranks

The Vision7 PR firm has brought in Sherry Boisvert and Zaigham Zulqernain to help grow the agency.

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Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.