PR

high road

High Road opens New York office

Sean Stevenson will lead the new office, which will serve existing clients and seeks to win complete marcom AOR business.

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PR AOY jury

Here’s the panel that scored this year’s inaugural PR Agency of the Year entries.

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PR AOY Gold: North Strategic does it their way

How the young, fast-growing shop landed the top spot in the competition’s newest category.

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PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

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PR AOY Bronze: Veritas expands its influence

The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.

ice bucket

So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?

Airbnb - BC home

Airbnb chooses North Strategic

The online room rental service makes North its first agency partner in Canada.

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Veritas brings in two new VPs

These two new hires reflect the Toronto-based PR shop’s quest to shake up its internal structure.

Bolton

Edelman adds a CD

Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.

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Passing of the torch at Environics

Digital agency exec Paul Lockhard will join as president, while founder Bruce MacLellan becomes CEO and chairman.

narratiff

Agencies in a TIFF: Narrative plays dress up

To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.

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Aldo tries on North Strategic

The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.