PR AOY Silver: Narrative fashions its own storyline
The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.
PR AOY Bronze: Veritas expands its influence
The shop plans to amp up its influencer engagement with its new Growth & Innovation Lab.
Airbnb chooses North Strategic
The online room rental service makes North its first agency partner in Canada.
Veritas brings in two new VPs
These two new hires reflect the Toronto-based PR shop’s quest to shake up its internal structure.
Edelman adds a CD
Greg Bolton joins from Leo Burnett to work alongside ECD Jordan Doucette.
Passing of the torch at Environics
Digital agency exec Paul Lockhard will join as president, while founder Bruce MacLellan becomes CEO and chairman.
Agencies in a TIFF: Narrative plays dress up
To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.
Aldo tries on North Strategic
The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.
A high-flying launch for Grey Goose VX
How does sipping cognac-infused vodka on a Muskoka chair after a trip in a floatplane sound? With an eye to exclusivity, the spirit maker taps into a new category.
The pursuit of cash (and PR)
Exposure from public investment channels like Kickstarter and Dragons’ Den can be worth more than the green.