Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
Media Profile teams with global PR group
PRGN welcomes Toronto agency as first Canadian partner.
The List: North Strategic’s very big year
Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins.
MSLGroup acquires North Strategic
The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.
Up to the Minute: MSLGroup adds Quebec leadership
Plus: Wins for Bob’s Your Uncle and Rock-It, and more news you may have missed.
Up to the Minute: Ketchum wins BMW
Plus: The Cause Company’s new exec director and more news you may have missed.
PR’s new place
Edelman’s Lisa Kimmel on why, in an era of ad blocking and cord-cutting, marketers should rethink the discipline.
Clarks makes a content play
The shoe brand blended old and new art forms to promote its latest line.
Up to the Minute: A new win for Veritas
Plus: Narrative’s new co-CDs, hires at Ketchum and more news you may have missed.
Up to the Minute: Cohn & Wolfe, National merge in Montreal
Plus: Tennis Canada’s new CMO and more news you may have missed.
Up to the Minute: Epica announces Olympic category
Plus: New Quebec Tourism VP of marketing, McMillan hires client service lead and more news you may have missed.
Introducing the PR Agency of the Year shortlist
These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.
Up to the Minute: Turo names Canadian AOR
Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.
Hype PR launches in Toronto
The new shop, led by Erin Richards, was responsible in part for the recent success of “Ladyballs.”
Hill + Knowlton hires new national CD
Matthew May joins the PR shop to lead its creative department.