Research

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Mindful design as a way to overcome digital overload

A report from Accenture highlights trends to keep in mind as people “crave quiet in a noisy world.”

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

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What’s next for retail in 2019?

Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.

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What’s shaping consumer behaviour in 2019?

From embracing new challenges to rethinking plastic, a Mintel report lays out its predictions for the year ahead.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Retail sales growth poised to reach low point

Stats from the first 10 months of 2018 have yet to recover from a downturn that began early in the year.

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Consumer expectations continue to rise in retail

New research by the Retail Council of Canada shows more people will switch retailers when problems arise.

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What does the new year hold for smart technology?

Deloitte’s annual TMT report delves into the forces shaping smart speakers and AI in the year ahead.

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A framework for effective AI

Sklar Wilton’s Marina Laven digs through the research to figure out how to get consumers to welcome the new tech.

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Majority of industry plans to hire more creatives in 2019

A survey of hiring managers shows freelance talent and web-focused skills will be priorities.

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How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.

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Canadian retailers still playing ‘catch-up’

New research from KPMG highlights a need to adapt to widespread digital and demographic changes.

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Why are Canadian businesses behind on AI?

Deloitte goes deep on the hurdles holding back implementation and demand for the technology.

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Majority of holiday shoppers plan to spend sensibly

Research reveals holiday spending continues to fall and fewer people are saving up for their expenses throughout the year.