Research

shutterstock_290122892

What are the most trusted CPG brands?

Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.

RRA-1a

Fast Facts: Devil’s in the digital details

A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.

Google

Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

AI Head

Canadians don’t know what AI is

Why marketers need to help educate the public if they are going to accept the tech being part of their lives.

Man using mobile payments online shopping and icon customer network

Where to find growth and opportunity in ecommerce

A new survey from KPMG bids brands to help Canada catch up to the global market.

shutterstock_524756407

Fast Facts: CMOs seen as team builders

The latest CMO Pulse shows marketers are still fighting for digital change.

shutterstock_294901964

Are Canadian tech companies lagging on marketing?

A new U of T report suggests lack of marketing spend is hampering startups’ efforts to grow.

peterField-623x350

Fast Facts: Measuring ‘short-termism’ in marketing

Researcher Peter Field illustrates the rise of the short-term at the expense of long-term gain.

MEC1

MEC tops ‘most reputable’ brand ranking

The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.

Handshake-1

WFA survey reveals battle of the briefs

The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.

beer

How to reverse declining beer consumption

A report suggests new flavours and craft beers could increase the appeal of the category for Canadians.

AI Head

Awareness up, action still slow in digital transformations

IDC Canada surveyed Canadian executives about their readiness for a digital future.

StockSnap_YU8MS2WADM

Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

Chart-Up1

Fast Facts: Innovation’s expectation gap

Many companies think they’re innovating fast enough, but consumers disagree.

StockSnap_KJ9ZK1L8WS

The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.