Research

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What do cannabis consumers care about?

Vividata uncovers insights about current and would-be users, from mobile shopping frequency to snack preferences.

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Canadian retail hits slowest growth trend in three years

All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.

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The need for a ‘symphonic C-Suite’

Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.

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New skills needed to address tech-related risks: study

PwC suggests that few Canadian businesses investing in new tech are also managing the associated privacy threats.

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Smart devices drive customer satisfaction: study

Canadians with more IoT devices are happier with their ISPs but are less loyal as customers, according to J.D. Power.

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Consumers feel guilt over what they buy: study

The latest Havas Prosumer Report reveals a complicated relationship with consumerism.

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Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

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Female leaders more likely to embrace transformation: survey

KPMG shows women in executive positions are more comfortable with disruption and the need to innovate than their male counterparts.

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Canadians have increasing standards for companies

A Salesforce report shows how the buying experience, data and tech are impacting customer expectations.

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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How and what ethnic consumers shop

Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.

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How do consumers feel about legal cannabis?

A survey shows where consumers might prefer to buy pot and how it could impact sales of products in other industries.

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Tim Hortons among the top global food chains

BrandZ’s annual ranking of the world’s most valuable brands finds the coffee chain sitting comfortably in the top 10 Fast Food list.