Research

AI Head

Expect a boom in cognitive computing spending

Half of global CEOs expect to integrate it into business operations over the next three years.

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Physical retail a strong starting point for Canadian shoppers (study)

Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.

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Fast Facts: The changing role of the CEO

KPMG’s latest CEO survey shows many are investing in an expanded personal skill set.

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Marketers seeing the value in AI: report

Canadian companies are keeping up with the global pace, but budgetary constraints remain a roadblock for many.

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KPMG study shows where CEOs are investing in tech

The Internet of Things remains an investment priority for top-level executives.

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Holistic approaches to AI are rare: report

Few companies are taking advantage of investing in both internal capabilities and collaborative approaches.

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Fast Facts: Focusing on customer retention

Profit takes a back seat to retention in a new Calabrio global c-suite study.

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Food for thought on Canadians’ meal habits

A new Dalhousie study breaks down how we eat and with whom.

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What makes a brand valuable?

RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.

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Fast Facts: Products trump marketing in 2017

Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.

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Canadians trust humans more than technology

Local consumers are more wary of emerging tech compared to other markets, an HSBC report finds.

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Is your loyalty program satisfying your customers?

Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.

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Infographic: A glimpse into the smart mirror

Are Canadians ready for the next new tech more retailers might bring to the table?

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What are the most trusted CPG brands?

Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.

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Fast Facts: Devil’s in the digital details

A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.