Research

Executives

Canadian CEOs ‘optimistic’ about growth in 2018

A report by PwC finds economic stability and new trading opportunities are keeping heads held high.

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The risks of hyper-relevance

Accenture research suggests trust precedes personalized customer experiences, and trust is hard to earn.

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Business leaders split about impact of innovation: study

From automation to AR, there was little consensus about how tech will affect the way we work.

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Canadians more price conscious than brand loyal

Mintel report shows the importance of reaching consumers with a budget-conscious message while they are shopping.

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Retail could reach 20-year high in 2017

Many sectors saw significant growth up until November, but sales in ecommerce surged the most.

Artificial intelligence

Consumers want user-friendly privacy policies

CMA study shows most Canadians skim companies’ privacy policies, wishing they were more accessible and user-friendly.

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Consumers value brands’ political views, mostly

Exploring the rewards and risk when brands take a stand.

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Rewards for sharing data an attractive option: survey

Roughly half of Canadians would share info to save on insurance, while autonomous vehicles remain daunting to many.

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Bricks-and-mortar retail alive and well, study finds

Why the death of traditional retail stores might be “greatly exaggerated.”

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Nourish Food Marketing’s grocery retail trends for 2018

Retailers and food marketers can expect large-scale disruption in the space, as e-commerce food sales continue to rise.

Keeping it CA Spot

The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

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How to drive ‘brand love’

A new survey by Oath identifies six key factors that generate the most brand affinity.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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Retail sales continue positive momentum

Ongoing growth could be leading to a banner year for many categories.

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Canadians remain loyal to their banks: survey

Consumers are turning to their primary financial institution for most products, despite feeling they could get better deals.