Research

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Is data technology holding back customer engagement?

A global CMO survey shows that new platforms haven’t always lived up to their promise.

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How grocers can reach foodies and millennials

St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.

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Women still don’t feel represented in ads: study

Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.

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Canadian retail growth continues to weaken

The latest Ed Strapagiel analysis shows a respectable May has not been enough to reverse fortunes.

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Strategists have more influence in the industry

A survey by WARC finds that while strategy is more valued, many senior leaders feel like their expertise isn’t properly utilized.

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Is your organization ready for its next cyber attack?

A global Gartner CIO survey reveals how prepared companies are to handle one of the biggest impacts on consumer trust.

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People think brands should help them live healthier lives

A new Havas report also points out a number of areas where pharma companies can work on improving trust.

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Amazon ranked most trusted ecommerce retailer

The company took 13 of the 26 online categories in BrandSpark’s latest survey of most trusted brands.

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The new currencies of loyalty

A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.

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Leger and Cossette unveil new relationship measurement tool

Ovation aims to help clients gauge their relationship with audiences along five different factors.

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How are LGBTQ+ Canadians spending their money?

A Nielsen report provides insight into the habits of a demographic that spends $3.7 billion on consumer goods annually.

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Technology and trust are shaping food trends

A Mintel report shows that transparency around product claims is essential for brands to connect with consumers.

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Is there marketing gold in them thar (data) hills?

A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’

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Where AI investment is going: report

A C-Suite survey shows consumer-facing functions are among the most active areas for the tech’s use.

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What do cannabis consumers care about?

Vividata uncovers insights about current and would-be users, from mobile shopping frequency to snack preferences.