Research
Canadian retail hits slowest growth trend in three years
All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.
The need for a ‘symphonic C-Suite’
Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.
New skills needed to address tech-related risks: study
PwC suggests that few Canadian businesses investing in new tech are also managing the associated privacy threats.
Smart devices drive customer satisfaction: study
Canadians with more IoT devices are happier with their ISPs but are less loyal as customers, according to J.D. Power.
Consumers feel guilt over what they buy: study
The latest Havas Prosumer Report reveals a complicated relationship with consumerism.
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
Banking on enterprise loyalty
Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
Fast Facts: CMOs embrace their roles as growth-drivers
More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.
Female leaders more likely to embrace transformation: survey
KPMG shows women in executive positions are more comfortable with disruption and the need to innovate than their male counterparts.
Canadians have increasing standards for companies
A Salesforce report shows how the buying experience, data and tech are impacting customer expectations.
How do you improve customer experience?
An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.
How and what ethnic consumers shop
Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.
How do consumers feel about legal cannabis?
A survey shows where consumers might prefer to buy pot and how it could impact sales of products in other industries.
Tim Hortons among the top global food chains
BrandZ’s annual ranking of the world’s most valuable brands finds the coffee chain sitting comfortably in the top 10 Fast Food list.
Study reveals Canada’s most reputable companies
Consumer trust in brands has dropped, but Canadians continue to value companies will a strong CSR track record.
