Research

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On trend in 2018

As marketers brace for new industry-shaping forces this year, we review trend reports to see what they can look forward to.

fintechanimated

New fintech has yet to earn Canadians’ trust: survey

When it comes to trusting digital financial technology, Ratehub’s survey shows the older the product, the better.

Retail

What’s shaping packaging in 2018?

From reducing waste to clean labeling, here’s what Mintel predicts for the year ahead.

Man using mobile payments online shopping and icon customer network

How do Canadian consumers pay?

A study shows that credit cards dominate the landscape and social media payments may be set to boom.

Artificial intelligence

How comfortable are Canadians with AI?

A study reveals that privacy concerns and unclear value propositions may hold back consumer adoption.

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Canada’s board rooms remain mostly male: survey

Women make up just over 22% of positions, virtually the same number as last year.

online shopping

More Canadians do holiday shopping year-round

Accenture’s annual survey reveals more consumers are using tech and online retailers to purchase cheaper gifts.

lushstore

Where do consumers like shopping most?

Leger finds a few surprising retailers have a higher-ranked in-store experience than their bigger, more established competition.

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Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

fintechanimated

CMOs plan to boost digital spend

But Gartner also reports just 15% of marketing execs expect a significant budget increase next year.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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Stereotypes of older consumers might spell missed opportunity

Are marketers leaving money on the table?

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Holiday spending expected to rise

But value remains the most important influence on purchase behaviour, according to a PwC report.

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Are Canadian companies lagging on innovation?

A PwC report shows that even companies spending the most are missing out on a potential revenue driver.

digitalads

Millennials more trusting of digital ads: report

Ad Standards’ annual research suggests the general population sees traditional ads as more trustworthy and accurate.