Research

Executives

Digital transformation hindered by short-term goals

A global Dentsu survey of CMOs reveals a gap between chief marketers’ priorities and their ability to deliver on them.

sleep country

Sleep and mental sharpness drivers for shoppers

A Pearl report also reveals which frozen foods resonate with health-conscious consumers as they look to eat and age well.

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How have cannabis attitudes changed post-legalization?

Vividata report shows how consumer behaviour has changed, as well as how brand perception could be impacted.

BackToSchool

Parents have reasons to shop in-store for back-to-school

Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.

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Interest in cannabis oils may be outpacing edibles

An analysis of internet searches shows Canadians are more interested in a smoke-free alternative that’s already available.

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Canadian brands stagnant on customer experience

A Forrester report shows companies are struggling to continuously improve their CX and break away from competition.

Ecommerce

Amazon versus everyone else

Which retailers are competing, dominating and lagging behind the behemoth when it comes to online purchases?

e-sports

Vivintel breaks down Canadian esports market

New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.

Banking

Education increases banking app satisfaction

More Canadians may be using digital channels to bank, but research by J.D. Power suggests there’s room to improve.

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Back-to-school spending to continue growing

In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.

Canadian-shopper

Canadian vs American shoppers

Brandspark finds we think differently about value, trust and innovation.

Executives

Does corporate structure impede business strategy?

A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.

DataBreach

Execs still underestimate impact of data breaches

New research suggests nearly half of business leaders believe breaches are “no big deal.”

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Consumers want better brand experiences

New Salesforce data reveals 43% of Canadians want brands to transform how they engage with them.

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Brands doing good have the biggest cultural impact

A new report shows which efforts to make brands relevant resonate most with consumers.