Research

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Study reveals Canada’s most reputable companies

Consumer trust in brands has dropped, but Canadians continue to value companies will a strong CSR track record.

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CEOs confident about success in personalization

The majority of execs feel they are meeting consumers’ need for personal experiences, according to research from KPMG.

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Fast Facts: What’s holding back AR adoption?

A survey of marketers identifies the main factors preventing them from increasing spend on the technology.

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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

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BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.

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How marketers can help tilt the scales of gender equality

In a study on Canadian women, McCann explores how organizations can foster equal representation in the workplace.

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Banks benefit from online investments

J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.

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Majority of Canadians have positive attitude about ads

An Ad Standards report shows impressions continue to improve, though many are wary of influencer marketing.

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Membership organizations enjoy high levels of trust

The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.

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Marketers expect to grow their teams in 2018: study

A recent survey suggests marketers face strong growth opportunities this year.

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Canadians skeptical about artificial intelligence: report

Only a quarter of consumers trust the emerging tech, although companies leading the charge still received high marks.

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Tim Hortons’ reputation falls sharply in annual survey

Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.

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Which Canadian companies are hiring AI talent?

Data from Indeed suggests demand for machine learning skills is growing faster in Canada than in the U.S. and U.K.

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Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.