Research

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Consumer satisfaction with banks’ financial advice dips

J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.

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Are Canadian companies putting off data security?

A survey shows that despite AI investment going up, companies may not be prepared for the security responsibilities it brings.

Ecommerce-Retail

Retail sales growth down again in late 2018

The latest Ed Strapagiel analysis finds that sales growth for the entire year will likely come in at under 3%.

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Mobile outpacing desktop for online shopping

New research by Comscore finds unique visitors to retailers’ mobile websites has grown 13% since 2016.

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CEOs pessimistic about global economic growth

PwC’s annual survey of chief executives reveals a decline in confidence compared to last year.

Audi

What creative trends are driving ROI?

Warc’s analysis of this year’s IPA Award winners found TV-led and emotional strategies among the most effective.

Retail

‘Purpose’ crucial to how consumers view companies

A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.

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Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.

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Consumers remain loyal to Canadian retailers: report

New research by Mindshare lands as a number of established retailers retreat from the market.

Retail

What are Canada’s most-trusted brands in 2019?

Trust weighs heavily on consumers’ decision-making, a good sign for those on Ipsos and Reader’s Digest’s annual list.

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Mindful design as a way to overcome digital overload

A report from Accenture highlights trends to keep in mind as people “crave quiet in a noisy world.”

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

GEN-ARDENE CARREFOUR DU NORD

What’s next for retail in 2019?

Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.

Ecommerce-Retail

What’s shaping consumer behaviour in 2019?

From embracing new challenges to rethinking plastic, a Mintel report lays out its predictions for the year ahead.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.