Digital and creative demand may not match supply

A new report suggests marketing departments south of the border may grow, but talent gaps remain.


How banks are bracing for fintech: survey

Partnering with startups instead of fighting them is becoming an increasingly popular way to deal with disruption.

Woman using smartphone or mobile phone

How will gen Z bank?

A new report offers a look at which channels teens are gravitating towards and the consumer appetite for emerging payment platforms.


Back page: A demographic breakdown

Here is an unorthodox method of segmentation, courtesy of OneMethod.


People are on the fence about facial recognition

A survey reveals there are more consumers apprehensive about the tech than there are ones ready to embrace it.


Tech tops Interbrand’s best global brands ranking

Apple, Google, Microsoft, Coca-cola and Amazon lead the annual listing of brands driving value.


Brand safety still high on CMO priority list: study

The majority of senior-level marketers remain worried that questionable content will affect their brand.


Last day: Vote on the 2018 Marketer of the Year

Sept. 29 is the last day to vote and also weigh in on the state of the industry in our annual survey.


If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

Man holding a goldfish bowl

Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.


AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.


What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.


Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.

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Want to reach younger consumers? Try email

Adobe’s new email use survey shows younger consumers still engage with this older medium.


Canadian retail sales surged in Q2

Strong categories continue to grow while previously struggling categories turn things around.