Are foodies losing faith in big companies?
Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.
How does ego impact payment tech?
A study suggests adoption of new tech depends less on your age and more on emotional considerations.
Credit trumps cash in consumer spending report
Canadians (though not Albertans) are also purchasing more, according to Moneris’ quarterly report.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
Consumers prefer in-store over online experience
When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
What about Gen X?
A new report from Yahoo! takes a look at the demo that’s less talked about of late.
Canadians give up (some) pleasures for prudence
A new Mintel report suggests rising food costs are making consumers more conservative.
BrandZ unveils its top 100 list
Disruption and innovation are leading brand value, both in and outside of the tech category.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
Gen Z, by the numbers
Sorry, millennials. Marketers are already looking to the next generation.
Exploring other cultures through food: Mintel report
Canadians are craving ethnic meals, but some are intimidated to make their own. Here’s how brands can help them.
Beware household gender conventions
Harbinger reports on how marketers must adapt to changing roles within the home.
Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
What are car buyers looking for?
A survey by J.D. Power reveals what shoppers want from an automaker’s online experience.