Research
Canadian CEOs less confident than in 2018
A KPMG survey shows that emerging technology and talent shortages are also undermining disruptive appetites.
What are the most in-demand marketing jobs in Canada?
Research shows demand for designers and project managers, while brand managers and social jobs rank lower on the list.
Gen Z expect more from in-store
A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.
Gen Z shopping in-store more often than online
A new segment-specific survey also finds that purchases are more influenced by friends and family than by influencers.
When sustainability meets experiential design
Trend Hunter’s Mishal Omar explores three eco-friendly approaches brands are taking to connect with consumers.
Micro-trips the new norm in grocery
PwC looks at the frequency at which Canadians shop in its latest consumer insights survey.
Spring holidays lead to more use of loyalty programs
An analysis of data from mobile wallet app Stocard finds that usage rises ahead of Mother’s Day and Father’s Day.
Diversity can help prevent brand reputation crises
New research by Provident finds that only 40% of organizations have a reputation recovery plan in place.
Are the big banks losing ground with young clients?
J.D. Power’s annual Retail Banking Study shows clients under 40 are less satisfied across touch points.
MEC tops the 2019 Gustavson Brand Trust Index
The outdoor retailer returns to the number one spot after being displaced by the Canadian Automobile Association last year.
Canadian firms making more strategic divestments
A recent global survey by EY reveals that nearly half of Canadian companies plan to divest in the next twelve months.
Experience using a loyalty program a bigger driver than rewards
The latest report from Bond Brand Loyalty shows what keeps members engaged.
Canadian retail sales may be on the way up
Ed Strapagiel’s most recent analysis shows that modest retail sales growth could be a sign that recent troubles may soon pass.
Clients are wary of open banking: survey
Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.
Trust in organizations at a four-year low
Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.
