Research

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MEC tops ‘most reputable’ brand ranking

The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.

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WFA survey reveals battle of the briefs

The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.

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How to reverse declining beer consumption

A report suggests new flavours and craft beers could increase the appeal of the category for Canadians.

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Awareness up, action still slow in digital transformations

IDC Canada surveyed Canadian executives about their readiness for a digital future.

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Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

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Fast Facts: Innovation’s expectation gap

Many companies think they’re innovating fast enough, but consumers disagree.

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The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.

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Fast Facts: Real-time reactions slowed by old world methods

Unconnected legacy systems and budget limitations are holding marketers back.

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Price rules in store, but convenience is king online

A PwC report shows how new platforms have impacted what consumers look for in a shopping experience.

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Is retail growth as strong as it seems?

Taking gasoline sales out of the equation paints a far less optimistic picture.

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Tim Hortons bucks the brand value trend

The coffee chain stands out among QSRs showing declines, according to a new ranking report.

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Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

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Consumers readying for a have-less future: survey

Havas’ latest global Prosumer study shows Canada’s slightly more optimistic about financial declines.

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Fast Facts: Businesses making climate change a social priority

GCNC’s latest survey shows corporations are reassessing their CSR goals.

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How to answer the desire for healthy food

Wanting to eat better doesn’t prevent Canadians from being skeptical about health claims, a new survey suggests.