Research

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What will the cannabis market look like in 2025?

An analysis by EY shows that one in the five Canadians will use the product, spending an average of $1,652 annually.

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What do agency insiders expect for the year ahead?

The annual Agency Survey gets industry folk to reveal their wishes, plans and beefs with briefs.

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Consumers want value from banks in exchange for data

An Accenture report outlines four personas and how willing they are to give up their data.

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Online banking is preferred by most Canadians

A survey shows consumers across demographics prefer using digital and mobile platforms over in-branch.

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Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

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Lux fashion shoppers also look at affordable brands

New data from SEMrush reveals those who shop at upscale brands are also visiting mass retailers online.

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How to speak to Boomer audiences

A report by Brainsights delves into how marketers can address the many stereotypes that persist about the 55-plus segment.

Digital-payments

Use of alternative payments up 14% in two years

Convenience, savings and budget tracking are big reasons Canadians are relying on new tools, according to a survey.

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Does Alexa or Google win with marketers?

A poll shows where some businesses see the most opportunity with voice platforms.

Retail

Canadian retail has one of its weakest Q4s ever

Last year was bad for retail sales, and analyst Ed Strapagiel says more declines could be in store.

Millennial

Understanding millennial ‘joy of missing out’

From ‘plantfluencers’ to on-demand furniture, new research by WGSN outlines the impacts of the demo’s rising interest in staying in.

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Consumers demanding more ethical consumption

A report from Nourish Food Marketing shows how waste-reduction trends align with concerns about diet and convenience.

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Who’s leading the digital transformation process?

Data from Forrester highlights the need for more CMOs to take charge.

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Consumers want retail tech that keeps human touch

A survey by SOTI shows that Canadians favour solutions that empower sales staff, not replace them.

Food Trends

Appetites growing for flexitarian diets and edibles

Research by the University of Guelph and Bob’s Your Uncle identifies the impact of this year’s food trends.