Research

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Spring holidays lead to more use of loyalty programs

An analysis of data from mobile wallet app Stocard finds that usage rises ahead of Mother’s Day and Father’s Day.

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Diversity can help prevent brand reputation crises

New research by Provident finds that only 40% of organizations have a reputation recovery plan in place.

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Are the big banks losing ground with young clients?

J.D. Power’s annual Retail Banking Study shows clients under 40 are less satisfied across touch points.

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MEC tops the 2019 Gustavson Brand Trust Index

The outdoor retailer returns to the number one spot after being displaced by the Canadian Automobile Association last year.

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Canadian firms making more strategic divestments

A recent global survey by EY reveals that nearly half of Canadian companies plan to divest in the next twelve months.

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Experience using a loyalty program a bigger driver than rewards

The latest report from Bond Brand Loyalty shows what keeps members engaged.

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Canadian retail sales may be on the way up

Ed Strapagiel’s most recent analysis shows that modest retail sales growth could be a sign that recent troubles may soon pass.

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Clients are wary of open banking: survey

Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.

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Trust in organizations at a four-year low

Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.

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Contactless payments made up half of transactions in Q1

A Moneris report shows acceptance of tap payments is on the rise.

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Privacy regulation a top emerging risk for businesses

Gartner’s latest quarterly survey includes recommendations on how business leaders can navigate privacy concerns.

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Ryerson promotes its cred as a ‘city builder’

The Toronto university is showcasing its urban focus and strong research positioning in a new campaign.

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Food marketing bill would limit most grocery products

University of Calgary research highlights breadth of Health Canada restrictions as Bill S-228 awaits final approval.

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How bad is Canada’s economic outlook?

Two recent surveys reveal brands are facing tough economic times as a result of political and social instability.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.