Are Mad Men mad at women?

Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.


Canadians don’t hate (all) ads

A new survey by the Ad Standards Council found that sexism is a big turn off for consumers.


Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.


Is social stressing moms out?

Many millennial women are feeling pressure to be perfect, plus other insights from a new study.


Environics gives the skinny on consumer trust

Quebecers and immigrants are more likely than other Canadians to trust companies, but their confidence still isn’t very strong.


Canada’s banks still best in customer experience

Improved global scores for banks didn’t slow the gains from fintech firms.


The year in ad complaints

Ad Standards Canada reveals what kind of work prompted consumer complaints in 2015.


Multicultural marketing by the numbers

Check out some of the key figures on Canada’s growing Chinese and South Asian populations.


Who are Canada’s most trusted retailers?

From department stores to grocery, BrandSpark’s research reveals those that inspire trust.


Explorer Research opens a test kitchen

The new research setting aims to be a lower-cost alternative to in-home ethnography studies.


Revenue growth, tight budgets top concerns for Canadian marketers

A new report shows where priorities lie and how they stack up to the rest of the world.


How Canadians decide what to buy

A new PwC report looks at the impact of social, buying local and why omnichannel is so important.


Canadians losing their loyalty to banks

How millennials bank differently from the rest of the population, and the impact digital is having.


Figures on food: How we eat, by the numbers

A recent survey provides some insight into Canadians’ meal habits.


Retail sales grow on automotive strength

The three month trend indicates a recovery from last year’s declines, but the numbers aren’t as positive as they seem.