Research

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How do Canadian consumers pay?

A study shows that credit cards dominate the landscape and social media payments may be set to boom.

Artificial intelligence

How comfortable are Canadians with AI?

A study reveals that privacy concerns and unclear value propositions may hold back consumer adoption.

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Canada’s board rooms remain mostly male: survey

Women make up just over 22% of positions, virtually the same number as last year.

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More Canadians do holiday shopping year-round

Accenture’s annual survey reveals more consumers are using tech and online retailers to purchase cheaper gifts.

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Where do consumers like shopping most?

Leger finds a few surprising retailers have a higher-ranked in-store experience than their bigger, more established competition.

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Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

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CMOs plan to boost digital spend

But Gartner also reports just 15% of marketing execs expect a significant budget increase next year.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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Stereotypes of older consumers might spell missed opportunity

Are marketers leaving money on the table?

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Holiday spending expected to rise

But value remains the most important influence on purchase behaviour, according to a PwC report.

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Are Canadian companies lagging on innovation?

A PwC report shows that even companies spending the most are missing out on a potential revenue driver.

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Millennials more trusting of digital ads: report

Ad Standards’ annual research suggests the general population sees traditional ads as more trustworthy and accurate.

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Canadian shoppers not so sweet on sugar

Zeroing in on the sweet stuff in our products is more important than other attributes, a new report suggests.

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Digital and creative demand may not match supply

A new report suggests marketing departments south of the border may grow, but talent gaps remain.

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How banks are bracing for fintech: survey

Partnering with startups instead of fighting them is becoming an increasingly popular way to deal with disruption.