Research

Ecommerce-Retail

Retail sales growth down again in late 2018

The latest Ed Strapagiel analysis finds that sales growth for the entire year will likely come in at under 3%.

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Mobile outpacing desktop for online shopping

New research by Comscore finds unique visitors to retailers’ mobile websites has grown 13% since 2016.

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CEOs pessimistic about global economic growth

PwC’s annual survey of chief executives reveals a decline in confidence compared to last year.

Audi

What creative trends are driving ROI?

Warc’s analysis of this year’s IPA Award winners found TV-led and emotional strategies among the most effective.

Retail

‘Purpose’ crucial to how consumers view companies

A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.

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Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.

shopping-retail

Consumers remain loyal to Canadian retailers: report

New research by Mindshare lands as a number of established retailers retreat from the market.

Retail

What are Canada’s most-trusted brands in 2019?

Trust weighs heavily on consumers’ decision-making, a good sign for those on Ipsos and Reader’s Digest’s annual list.

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Mindful design as a way to overcome digital overload

A report from Accenture highlights trends to keep in mind as people “crave quiet in a noisy world.”

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

GEN-ARDENE CARREFOUR DU NORD

What’s next for retail in 2019?

Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.

Ecommerce-Retail

What’s shaping consumer behaviour in 2019?

From embracing new challenges to rethinking plastic, a Mintel report lays out its predictions for the year ahead.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

Retail

Retail sales growth poised to reach low point

Stats from the first 10 months of 2018 have yet to recover from a downturn that began early in the year.