Research

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How Canadians decide what to buy

A new PwC report looks at the impact of social, buying local and why omnichannel is so important.

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Canadians losing their loyalty to banks

How millennials bank differently from the rest of the population, and the impact digital is having.

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Figures on food: How we eat, by the numbers

A recent survey provides some insight into Canadians’ meal habits.

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Retail sales grow on automotive strength

The three month trend indicates a recovery from last year’s declines, but the numbers aren’t as positive as they seem.

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Environics Analytics makes another acquisition

The marketing firm picks up Boire Filler Group to boost its data management offering.

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What the youngest millennials care about

New research from Zeno Group reveals how 14- to 25-year-olds view the world.

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Industry convergence top concern for CMOs

A global report from IBM looks at what top marketers are doing to take on the growing challenge.

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What keeps drivers loyal?

A new survey shows that many Canadians plan to switch car brands next time they’re in the market.

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2016 Agency Survey: The state of the ad world

Agency staffers weigh in on the big issues impacting the industry.

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Introducing…the Strategy Awards

Publisher Mary Maddever links decluttering with planning in introducing our latest award.

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Are you drowning in content?

A new Accenture survey suggests that the wave of digital content is taking away time for core branding activity.

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How millennials see themselves

A new report from Mintel shows how the demo strives to break away from the labels placed on them.

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How confident are Canadian consumers?

Nielsen looks at areas where spending might dip as the majority of Canucks think the country’s in a recession.

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Consumer trust is growing (for some)

Edelman’s Trust Barometer shows a disparity between how privileged Canadians and the general public view businesses.

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Has the sharing economy impacted spending habits?

A new study reveals how services like Airbnb have facilitated the millennial desire to spend on experiences over products.