Research

Working Group analyzing Reports

Majority of Canadians have positive attitude about ads

An Ad Standards report shows impressions continue to improve, though many are wary of influencer marketing.

CAA

Membership organizations enjoy high levels of trust

The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.

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Marketers expect to grow their teams in 2018: study

A recent survey suggests marketers face strong growth opportunities this year.

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Canadians skeptical about artificial intelligence: report

Only a quarter of consumers trust the emerging tech, although companies leading the charge still received high marks.

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Tim Hortons’ reputation falls sharply in annual survey

Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.

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Which Canadian companies are hiring AI talent?

Data from Indeed suggests demand for machine learning skills is growing faster in Canada than in the U.S. and U.K.

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Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

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What caused the most ad complaints in 2017?

Ad Standards’ report says consumer trust is higher for traditional platforms, despite the amount of complaints for TV ads.

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Fast Facts: Old data trumps big data for many CMOs

Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.

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Retail sales growth slows entering 2018

Things have softened in most sectors, although specialty food and electronic stores continue to experience strong growth.

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Customers still value bank branches: survey

Canadians of varying demos prefer to do transactional or complicated tasks at physical locations.

BondLoyaltyReport2018

Be active to promote use of your loyalty programs: study

Results from Bond Brand Loyalty’s annual survey shows where marketers are leaving money on the table.

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Consumers happiest with small rewards

A new loyalty study reveals Canadians prefer programs offering free movies and groceries over the possibility of travel.

Displays

Shoppers find many in-store displays ‘boring’

A survey suggests CPG brands are not getting their intended impact with POS materials.