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Strategy Agency Final

A snapshot of the agency landscape

Leaders weigh in on time constraints, business priorities, job satisfaction and more in our annual survey.

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Consumer trust in private labels on the rise

A survey by Parent Tested Parent Approved suggests Canadian retailers may still have work to do to fully close the gap.

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Fast Facts: CMOs see talent as key to growth

The American Marketing Association’s bi-annual survey also shows analytics budgets should go up.

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Are clients to blame for missed deadlines?

Surveyed agencies believe a lack of proper communication and scheduling is having a negative impact on productivity.

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Canada moves up on Warc 100

Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.

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Is a lack of knowledge holding back tech adoption?

An Adobe report shows a third of companies plan to use AI in the near future, and almost half have no plans whatsoever.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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Is your data strategy equipped to handle AI?

An Accenture report reminds Canadian businesses to focus on responsibility, transparency and accuracy.

Executives

Canadian CEOs ‘optimistic’ about growth in 2018

A report by PwC finds economic stability and new trading opportunities are keeping heads held high.

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The risks of hyper-relevance

Accenture research suggests trust precedes personalized customer experiences, and trust is hard to earn.

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Business leaders split about impact of innovation: study

From automation to AR, there was little consensus about how tech will affect the way we work.

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Canadians more price conscious than brand loyal

Mintel report shows the importance of reaching consumers with a budget-conscious message while they are shopping.

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Retail could reach 20-year high in 2017

Many sectors saw significant growth up until November, but sales in ecommerce surged the most.

Artificial intelligence

Consumers want user-friendly privacy policies

CMA study shows most Canadians skim companies’ privacy policies, wishing they were more accessible and user-friendly.

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Consumers value brands’ political views, mostly

Exploring the rewards and risk when brands take a stand.