Research

Data

Overcoming the ‘personalization paradox’

A new report from Salesforce looks into what businesses can do to quell consumer concerns over AI.

Shopper marketing

Shopper habits heading into the holiday season

New research by Google includes insights into how consumers shop during the busy retail season.

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Why women over 50 should matter to brands

New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.

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Retail growth continues to be sluggish

The latest analysis of StatsCan numbers shows things are likely to get worse before they get better.

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Environics Analytics goes deeper with mobility data

The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.

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Back-to-school shopping to increase by 4% this year

However, consultancy EY suggests retailers will need to adapt to shifting consumer expectations to reap the benefits.

ECommerce

What obstacle do expanding Canadian retailers face?

A report shows those growing their ecomm footprint internationally will have difficulty personalizing the customer experience.

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Canadians open to more “invisible” payment tech

A survey suggests automated payments could be popular, especially when it comes to addressing major checkout pain points.

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How to gain an edge in ecommerce

A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.

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$124 billion at risk for companies that fail to remain relevant: study

New research by Accenture outlines the steps companies can take to stay relevant.

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Majority of parents going online for back-to-school

Average spend per child among many Canadian parents has dropped this year, according to new research by Ebates.

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A look at current cannabis users: survey

A Statistics Canada report shows how much they spend and differences between demographics.

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Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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Is data technology holding back customer engagement?

A global CMO survey shows that new platforms haven’t always lived up to their promise.

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How grocers can reach foodies and millennials

St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.