Research

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Is your brand gender neutral enough?

A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.

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Canadian retail growth cools off

Automotive sales took a steep tumble in July while growth in other sectors remains stable, but modest.

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Millennials proving elusive for marketers

A new study from Dentsu Aegis breaks down the demo and what brands are missing when it comes to the target.

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Sports lovers, by the numbers

Strategy gives the skinny on audience numbers you should know as the sports season kicks into full gear.

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The new personal values of Canadians

A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.

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What are Canada’s most trusted brands?

The second annual Gustavson Index reveals the standouts for consumers in various categories.

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Infographic: The mindset of the modern car buyer

A new report shows what influences purchases and how the dealership experience could be modernized.

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Retail growth stays ‘warm’ in Q2

As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Infographic: Meet the Canadian traveller

Data from Touchpoints provides insight into how Canadians make travel plans.

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Back-to-school spending on the rise

More parents are going digital to avoid lineups, but still look in-store for sales, according to a pair of surveys.

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Are foodies losing faith in big companies?

Consumers prefer buying from local producers than mainstream supermarkets, according to a new study.

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How does ego impact payment tech?

A study suggests adoption of new tech depends less on your age and more on emotional considerations.

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Credit trumps cash in consumer spending report

Canadians (though not Albertans) are also purchasing more, according to Moneris’ quarterly report.