Check it out: Frank + Oak’s blast from the past
New online spots showcase the brand’s (debatable) role in history.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Best Buy powers up for Pokemon Go
The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.
Joe Fresh president heads to Holt Renfrew
Mario Grauso will take the role in September, as Mark Derbyshire steps down after seven years.
Indigo launches new social app
The new Reco app helps book lovers connect with friends.
Walmart launches shopping app
The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.
Canadian Tire puts us on a pedestal
The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.
Indochino expands its retail footprint
New locations in Toronto and Ottawa follow record sales growth and a multi-million dollar investment.
Canadian Tire replaces CEO with a familiar face
After two years, Stephen Wetmore returns to the leadership of the company, taking over for Michael Medline.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
The right man for Reitmans
The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.
Canadian Tire goes cartoonish
The retailer’s new positioning centres on it being the go-to destination for fun.
Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
Well.ca opens up shop in Toronto
The e-commerce brand is testing out a pilot store in the city, offering a curation of its merchandise and DIY workshops.