Retail

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How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.

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Canadian retailers rosy on the future

A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.

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Anderson DDB wins Rexall

After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.

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Desjardins’ next-gen banking

The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.

Walmart

Walmart celebrates the smart

The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.

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Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

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Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.

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Ikea explores some possibilities

The retailer wants to move from page admiration to purchases with its new catalogue campaign.

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Best Buy takes kids to school

The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.

Shoppers

Shoppers rebrands women’s health program

The retailer revamps its CSR and annual fundraising program, and brings on a new partner.

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Home Hardware’s home run surprise

Little Leaguers get a big shock from the Toronto Blue Jays in the retailer’s new promotion.

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Tapping Canada’s musical Roots

The clothing retailer partners with seven artists for its new “#sweatstyle” campaign.