Retail
Global shopper marketing tour: down under edition
Retail / Shopper MarketingInfluence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.
Consumerology: Don’t tweet angry
Retail / Shopper Marketing / Social mediaBensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.
Who’s showrooming, and how?
Mobile / Retail / Shopper MarketingA new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.
In the aisles with The Beer Store’s Andrea Randolph
Retail / Shopper MarketingThe VP of retail talks about new test features, including touch-screen displays and beer fridges, meant to create a more inviting shopping environment.
Sport Chek cheers on athletes’ parents
Retail / Screening Room / Sports+EntThe retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
Sears focuses on ‘The Essentials’
Retail / Screening RoomThe retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.
Building ‘fresh’ into shopper marketing
Research / Retail / Shopper MarketingShopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.
The rise of retail-tainment
Retail / Shopper Marketing / TelevisionRetailers and entertainment companies are increasingly allowing consumers to “shop the show,” as branded content takes on a different spin.
In the aisles with Canadian Tire’s Allan MacDonald
Retail / Shopper MarketingStrategy chatted with the VP of marketing about the retailer’s recent jolt in its digital endeavors and how it’s adapting to the changing shopper landscape.
Walmart brings Smiley out of retirement
Retail / Shopper MarketingThe retailer’s mascot quietly returns to support a month-long price roll-back promotion by JWT.
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