Retail

Home Depot

Home Depot shows the pains and gains of DIY

The home improvement retailer moves beyond humour in a new campaign for the Quebec market.

Lequipeur

L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

Frank-SpenceDiamonds

Spence Diamonds names first CMO

Frank Hamlin joins the diamond retailer following its decision to overhaul its brand marketing strategy.

No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

Ebay-Yonge

EBay strives to end brand misconceptions

The site doubles down on the key themes of last year’s global platform with new Canadian creative.

hellyhansenparkacrop

Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

0pener

The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

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Loblaw wants a spot in Newfoundland cannabis market

The grocery store and weed giant Canopy Growth are among those on the path to recreational pot retail in the province.

postofficeamazon

Amazon to expand Vancouver hub

A new office will be home to 3,000 staff working on ecomm tech, cloud computing and machine learning.

Loblaws-Sign-big

Loblaw to take click-and-collect national

PC Express will be available across Canada through 500 new pick-up sites, including Shoppers Drug Mart.

Nick Kozak

Who won at the 2018 Shopper Innovation Awards?

Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.

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Build a trust strategy

TracyLocke’s Jason Dubroy on why marketers should re-evaluate how data is being gathered and used.

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.