Retail
Tokyo Smoke heads west
The cannabis retailer partners with a Saskatchewan-based hospitality company to expand ahead of full legalization.
Retail in brief: Canada Goose looks beyond our borders
Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.
Sneakers are the star in Browns’ new push
A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.
Cantech spends to escape a sticky ad situation
Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.
Giants & Gentlemen wins Pusateri’s business
The agency will handle a relaunch of a Toronto grocery brand that’s hungry for expansion.
IKEA catalogues its versatility
The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.
Adidas adds Toronto to its global neighbourhood
A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.
Reno-Depot launches paint-matching app
Sid Lee’s latest activation to promote the retailer’s Sico paints puts the colour-matching power in a consumer’s phone.
VR eye tracking a growing market testing tool
Cost and speed drive retail researchers to embrace a new technology combo.
Bluenotes ditches retouching in its fall campaign
The retailer is helping young people focus on what’s “real” as it moves to be more of an aspirational brand.
What loyalty means to millennials vs. gen z
A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.
Frank + Oak escapes from fashion traditions
The company is adopting a new strategy, breaking away from seasonal approaches to new product launches.
Aritzia adds to Babaton stores
The retailer opens its second Toronto location for the private label, with more to come.
Joe Fresh adds to its range of sizes
Shoppers can buy up to size 22 in the retailer’s fall collection, which comes with a new family-focused campaign.
IGA grows a garden on top of a store
The grocery chain aims to answer demand for organic products while reinforcing its local ties.
