Penguin opens up an ‘Instagrammable’ shop
The book publisher uses its familiar logo and book spines in a new, small-space design.
Retail growth stays ‘warm’ in Q2
As sales cool slightly, analyst Ed Strapagiel says the outlook for the rest of the year is “good, but not great.”
Mark’s gets to the point
A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Sears Canada unveils new look
The more modern logo is the most dramatic change for the retailer’s branding in 32 years.
LCBO adds KBS to agency roster
The shop will lead creative for 13 campaigns during the organization’s in-store promotional periods.
Aldo steps up its tech experience
A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.
Roots strikes a different chord
The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.
Cadillac Fairview pledges to do good
The company partners with WE to start conversations around a range of issues during back-to-school.
Going live with Sport Chek
The “Chase The Gear” contest brings Facebook Live into the brand’s real-time Olympic plans.
Walmart targets growing needs
The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.
Check it out: Home Depot reverses homelessness
The most recent spot in support of the retailer’s Orange Door Project tells a backstory.
Sport Chek’s on-the-fly Olympic strategy
Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.
Can digital banking improve in-branch satisfaction?
A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.
Rudsak expands retail presence
The brand’s first Ottawa location and new “niche boutique” in Montreal continue its calculated expansion strategy.