Retail

Staples Canada Inc--Meet the New Staples Canada

Staples adopts a “learning and working” ethos

The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

Ecommerce-Retail

Consumer expectations continue to rise in retail

New research by the Retail Council of Canada shows more people will switch retailers when problems arise.

Loblaw

Loblaw emphasizes customers’ passion for food

A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.

BondLoyaltyReport2018

Focus is the future of loyalty

Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.

shoppersdrugmartlocation

Shoppers Drug Mart gets approval for medical cannabis

The retailer will sell products to registered patients through an online platform.

canadiantire2018holiday

Canadian Tire gets ready for the holidays

The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.

BMRstc

BMR picks Lg2 as agency of record

The hardware retailer gives its marketing assignment to the agency as it continues with an expansion and transformation plan.

In-Store Experience and Design Award

Submit your Retail Innovator of the Year nominations

Retailers who have put consumer data and innovative strategies to good use have until Dec. 21 to enter their submissions.

sandrasanderson

Sandra Sanderson joins Sobeys

The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.

Ecommerce-Retail

Canadian retailers still playing ‘catch-up’

New research from KPMG highlights a need to adapt to widespread digital and demographic changes.

181109-Longos-103a_kitchen

Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

Toys R Us

Targeting the next gen of Toys ‘R’ Us kids

The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.

Sweet Jesus

International Franchising Inc. acquires Sweet Jesus

The acquisition adds a millennial-friendly chain to the company’s portfolio, which includes Yogen Fruz and Pinkberry.

iga

IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.