Retail

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Indigo finds its Muse

The mind-reading device from Interaxon lands its first retail partner with the book store.

Etsy Field Trip marketplace

Etsy sellers step into the real world

Let’s get physical. A one-day national event is bringing your favourite artisan to a nearby location.

Shoppers Drug Mart names new SVP marketing

Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.

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Retail sales make strong gains in Q2

There were broad improvements in the quarter, though weak spots remain in areas including electronics and jewellery.

Future-transforming ideas: paths of less resistance

Grey Canada dreamed up shortcuts to Starbucks’ lines and collecting the change from your empties.

Holt Renfrew Centre gets hyper local

Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.

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MasterCard adds new loyalty tech to arsenal

Bye bye Costanza wallet. MasterCard and One Inc. are working to put all your rewards cards in one place.

The Source plugs into Pearson

The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.

Danette’s indulgence play

How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.

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Barilla sends in the experiential troops

The pasta brand is coming out of its shell (so to speak) after years of high conversion rates as a result of sampling, and has upped its presence at events.

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Sport Chek adds mystery to back-to-school

The retailer is pushing into the BTS battle with a school locker students can actually get excited about.

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Mark’s banks on jeans

VP of marketing and digital Frederick Lecoq on how denim marks a shift in brand focus to urban, confident, casual Canadians.