Kijiji shakes up its creative approach

In a new campaign, the classified ads site shows how it can make life’s transitions more exciting.


Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.


Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.


Hiku partners with Jackman on retail strategy

The consultancy will help form the customer experience in cannabis dispensaries run by Tokyo Smoke’s parent company.


The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.


Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.


ASICS opens first Canadian flagship

The new Toronto store brings the apparel brand’s performance and lifestyle products under one roof.


Ontario Cannabis Store unveils itself

The LCBO debuts the name and branding for the retailer that will sell recreational weed in the province.


Molson Export puts the shine back on depanneurs

The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.


Chico’s encourages women to be bold about their age

The women’s fashion retailer launches a brand refresh that capitalizes on an empowering social tension.


Hyba stores set to close

The line will still be sold through Reitmans as the company takes a different approach to grow the accessible activewear brand.


Choom hires SVP of marketing

FGL’s Chris Gagan has been brought on to lead the cannabis retail brand’s marketing strategy.

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Kraft Heinz’s retail plans and priorities

The company’s new VP of retail sales Peter Hall wants more “consumer-led innovation, not just brand extensions.”

Hunt's Heirloom

Hunt’s enters foodie territory

The ConAgra brand is reaching for the premium market with new heirloom tomatoes packaged in a smaller format.


Consumer trust in private labels on the rise

A survey by Parent Tested Parent Approved suggests Canadian retailers may still have work to do to fully close the gap.