Retail
Becel, IGA and Les Sucreries Beaurivage partner up
Retail / Shopper MarketingThe margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
One Direction jazzes up snack packs
CPG / Retail / Shopper MarketingA campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.
Amazon’s game-changing grocery device
Food+Beverage / Innovation / Retail / Shopper MarketingScan a product in your own home for easy delivery? Dash could force retailers and manufacturers to rethink how they sell to consumers.
Are bricks-and-mortar retailers ready for flexible pricing?
Retail / Shopper MarketingNurun’s Audrey Carr on how a hybrid dynamic/flexible-pricing model can be win-win for retailers and consumers.
Checkout51 grows staff, user base
CPG / Retail / Shopper MarketingThe Canadian startup has hired new execs and just began doing business in the U.S., doubling its team in size to keep up with an additional 1.2 million customers.
Looking ahead in retail
Retail / Shopper MarketingFrom duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
Target springs into patio season
RetailThe retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.
Canadian Tire ups the drama
Automotive / Retail / Screening RoomWith a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.
Ikea’s house rules
Home Renovation+Decor / RetailThe brand is opening up the conversation to find out how people live peacefully with others in a new campaign from Leo Burnett.
Reports of bricks and mortar’s demise have been greatly exaggerated
RetailPerennial’s Chris Lund’s outlook may quell your showrooming fears.
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