Retail

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Square One’s new concept

The Ontario shopping centre is launching a high-end concept store to help make it a luxury destination.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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Yorkdale looks to what’s next

The Toronto mall’s campaign and website redesign are centred on what consumers can expect as its $331 million expansion continues.

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Canadian Tire opens new digital innovation lab

The Kitchener-Waterloo lab is part of what the retailer says is its ongoing digital transformation.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Back page: The future of retail gone too far

Graphics co ImageThink and strategy envision a world where retail has tumbled deep (and we mean deep) into the rabbit hole.

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COS comes to Canada

The H&M-owned brand will be opening stores in prominent shopping areas of Toronto and Montreal.

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Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

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Shopper Marketing Forum: six takeaways from day one

From future food marketing to in-store tech, we break down the top ideas from this year’s conference.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits

The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.