Retail
LCBO names new VP of marketing
Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.
Holiday spending expected to rise slightly
A report from PwC predicts online shopping time will continue to go up, though most consumers favour a mix of channels.
What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
The North Face goes big to talk about functionality
One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.
2019 Brand of the Year: MEC climbs to new heights
The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.
Rudsak picks new AOR
Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.
Addition Elle puts the fashion industry on notice
The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.
2019 Brand of the Year: Loblaw zeroes in on shoppers
How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.
Giant Tiger gets inside the heads of its customers
The growing discount retailer’s new campaign shows that its selection and shopping experience is attractive for reasons beyond price.
Gen Z Canadians less keen on green than Americans
U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.
Best Buy’s staff take their work home with them
The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.
Loblaw unites around Thanksgiving
A new effort in the grocer’s “Food Lovers Unite” platform brings its private label brands to the table.
Forever 21 to close Canadian locations
All 44 stores will shut down as part of the fast fashion banner’s bankruptcy filing, moving its focus to the U.S. and Latin America.
What I wish I had known about my clients
HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.
Canadian retail growth continues to stumble
Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.
