Retail
Walmart searches for Mom of the Year
Digital / Retail / Screening RoomThe retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
Overall winner: Indigo brings the love to school libraries
Awards / RetailA revamp of the retailer’s Adopt a School program results in increased donations and awareness, with a 1,033% return on its marketing investment.
Reitmans helps deal with fashion nightmares
Retail / Screening RoomThe clothing retailer’s spokesmen Armand and Albert are back in the latest campaign that shows what their dreams are made of.
Zellers gets nostalgic
Retail / Screening RoomAs Target gets set to move in, the retailer’s recent marketing effort asks customers to share their memories of the store.
Generation tech demands digi-retail
Retail / YouthFrom social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.
Le Château’s chic new look
Fashion+Clothing / RetailThe retailer is rolling out a makeover as a higher end fashion destination with the launch of redesigned stores across the country.
Canadian Tire finds a reason to stay indoors
Retail / TelevisionThe retailer shows consumers how its new line of fitness products can keep winter off their back.
How much is that moving shirt in the window?
Retail / Shopper MarketingRetailers like Starbucks and Ben Sherman are bringing brands to the street through technology.
Coca-Cola cans turn white for holidays with massive in-store push
Retail / Shopper MarketingOver 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.
Loblaw reinvents reality TV
Retail / TelevisionThe retailer signs on as a co-producer for Recipe to Riches, creating President’s Choice products based on recipes from the show.
