Retail
Serta thinks outside the box
The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.
Delissio serves up humour for its stuffed-crust pizza line
The frozen pizza brand made paper ads from rivals’ left-over crusts to get interest in its new product.
Hudson’s Bay launches new bilingual app
The retailer’s new iOS app comes with functionality for customers shopping both in-store and online.
Estee Lauder celebrates the many #ShadesOfCanada
The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.
The scoop on Baskin-Robbins’ deal with Netflix
The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.
Back-to-school spending to continue growing
In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.
Sport Chek takes more inclusive approach to sport
Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.
Sobeys builds on Special Olympics partnership
The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.
Yorkdale dreams up Insta-worthy spaces
The Toronto mall is the latest to drive foot traffic by capitalizing on younger shoppers’ desire to participate in a visual social culture.
Circle K aims to connect beyond convenience
The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.
DSW kicks off new loyalty program
Shoe retailer redesigns its loyalty program based on demand for more “earn and burn” benefits for frequent shoppers.
How New Balance became king of the rebrand
The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.
PC adds eating tour in latest Eat Together efforts
Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.
The skinny on plant-based protein consumers
A new report from Field Agent explores the meat reducer phenomenon.
Loblaw expands food waste reduction program
The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.
