Retail

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How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

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CASSIES Silver: Ivanhoe Cambridge encourages closet cleaning

The shopping centre owner increased Black Friday traffic, while getting consumers to make space for new purchases.

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CASSIES Silver: Ikea breathes inspiration into catalogue pages

To build excitement for the retailer’s new catalogue, a campaign depicted home decor situations and ways to solve pain points.

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CASSIES Bronze: Ikea makes it quick and easy

The “Quick & Easy Room Makeover Show” showed couples working with a well-known designer to transform their rooms with Ikea textiles.

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

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CASSIES Silver: Canadian Tire celebrates unsung heroes

Aiming to connect athletes to people, Jonathan Toews and a cast of “everyday heroes” took centre stage in “Team Photo.”

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CASSIES Bronze: Canadian Tire takes its Canadianness to digital

The retailer reinvented its catalogue online, featuring real people’s stories and their passions.

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Cash, dethroned

Microsoft’s Alyson Gausby on why brands need to get ready for the cashless coming.

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Loyalty programs begin turnaround

Membership numbers have reversed their decline, but getting customers to engage is still a challenge.

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Why retailers aren’t feeling the love

What’s worse than a lazy Valentine? Hunter Straker VP Sheri Pearson on how stores should help millennials build experiences.

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Indigo keeps the love of reading alive

The retailer is asking consumers to pick favourites (books, that is) to support its child literacy foundation.

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Why Canadian Tire wants to let it snow

The retailer hopes more winter weather will sustain its latest social media campaign.