Nissan brings new signage to the dealership
A new partnership aims to improve the customer experience and better leverage local insights.
Gildan buys American Apparel
The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.
Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
Marketers of the Year: Andrea Graham’s goof-proof strategy
How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.
Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
Sears to sell Craftsman
Stanley Black & Decker will acquire the tool and hardware brand and expand into new channels following a $900 million deal.
Reports of strong sales growth may be overblown
Despite optimism leading up to the holiday season, year-over-year losses hit multiple categories.
Jean Coutu’s influential in-store push
The pharmacy chain taps two online influencers to get shoppers offline and in the door.
The changing face of Boxing Day
How competition from Black Friday and better-informed consumers have affected the biggest shopping day of the year.
What’s on trend for Loblaws in 2017?
The retailer will bring its five new food-related themes to life under the “Taste the New Next” tagline.
Warby Parker heads to Yorkdale
The new location is the eyewear brand’s second international bricks-and-mortar store.
Stereo+ unveils brand overhaul
Refreshed design, a new platform and modernized stores aim to help the audio retailer win younger customers.
Roots hits the skies with Air Canada
Inside the retailer’s holiday travel strategy.
Hudson’s Bay goes hipster for the holidays
The retailer targets quirky millennials with its “#ElfMyLife” product and marketing strategy.
The growing influence of Gen Z
A new survey suggests people under 17 already have a significant say in household purchase decisions.