Retail
Aldo ‘hearts’ individuality
The fashion retailer turns to influencers and their passions for its global fall campaign.
Herschel modernizes the lemonade stand
A summer retail execution is the conduit to show off the brand’s design chops ahead of its first standalone store opening.
Check it out: Casper’s cottage pop-up
The online mattress and sleep goods retailer creates its first temporary shop in Canada with a summery theme.
It’s time for Hudson’s Bay to hit the trail
A cross-country portage trip is providing digital content for the retailer, along with fundraising for a major Canadian project.
Physical retail a strong starting point for Canadian shoppers (study)
Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.
Tokyo Smoke opens beachhead in cannabis normalization campaign
The brand’s new flagship is another way to get its message out before potentially restrictive marketing rules kick in.
MEC charts a path outside
A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.
Home Hardware embarks on a new project
A new campaign reflects the retailer’s repositioning and desire to be seen as source of friendly advice for any home improvement need.
Alive makes an energetic mass market debut
The Nature’s Way multivitamin hits grocery shelves with its first big media buy.
The challenges on the horizon (video)
Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.
Best Buy’s tech goes to the dogs
The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.
IKEA picks Rethink as new AOR
Following a four month review process, all three agency offices will contribute to the national creative assignment.
Canadian Tire answers Father’s Day woes
The brand offers some ideas for frustrated shoppers tired of buying slippers and ties.
The Source uses VR to engage customers during renovations
The 360-degree experience provides a preview of what’s to come inside the boarded-up stores.
Sport Chek puts a new face on its ads
The retailer moves away from sweat and grit to focus on the real people serving its shoppers.
