Retail

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

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View from the C-Suite: Endy stays the course under Sleep Country

Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.

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Leon’s launches stylish campaign with new AOR

Bimm is working towards changing the way Canadians perceive the 110-year-old furniture retailer.

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How No Frills aims to keep up the momentum of ‘Haulers’

The retailer’s marketer explains how an online video game will help it bring even more excitement to deal hunting.

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Walmart adds Mobile Klinik to its Supercentres

The repair brand lands in five locations as the retailer continues to partner with companies that bring more convenience to its stores.

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View from the C-Suite: Home Hardware sticks to its strengths

Rob Wallace explains how leadership changes will help the retailer stay the course as it continues to build its brand.

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Source For Sports names new CMO

Donna Finelli will lead an overhaul of the sports retailer’s brand as it prepares for a push into the U.S.

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Spring holidays lead to more use of loyalty programs

An analysis of data from mobile wallet app Stocard finds that usage rises ahead of Mother’s Day and Father’s Day.

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Sobeys, IGA, M&M get into delivery

The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.

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Tech in Action: 7-Eleven tries to catch ‘em all

The convenience store is using AR to promote the release of Detective Pikachu and send fans to its loyalty app.

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

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Tracing next steps in Mejuri’s rapid growth

With $30 million in new funding, the DTC jewellery brand plans to invest more heavily in traditional advertising.

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Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.

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Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.