Retail
Retail’s role in creating confident cannabis shoppers
Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.
Best Buy goes back in time for holiday campaign
The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.
2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst
How the marketer is making lives (and tire purchases) more comfortable and convenient.
Cadillac Fairview’s new app makes the mall ‘searchable’
From the Tech newsletter: CF Browse gives retailers more data on how customers behave at the mall.
Brands get out early for Black Friday, Cyber Monday
Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.
Eataly brings its slow food movement to Canada
The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.
Toys “R” Us Canada gamifies Geoffrey the Giraffe
From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”
2019 MOY: Susan O’Brien streamlines Canadian Tire
The marketer shows how smart data strategies and a desire for consumer insights wins the race.
Second Cup goes for diversification in restructuring plan
The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.
Meghan Nameth named SVP of marketing at Hudson’s Bay
The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.
Retail sales growth grinds to 10-year low
Analyst Ed Strapagiel finds electronics and appliance stores are mostly to blame for the sluggish retail growth.
Shoppers Drug Mart and L’Oreal launch virtual try-on
From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.
LCBO names new VP of marketing
Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.
Holiday spending expected to rise slightly
A report from PwC predicts online shopping time will continue to go up, though most consumers favour a mix of channels.
What influences Canadian fashion shoppers?
A survey shows what factors impact the purchase journey, both in-store and online.
