Retail

Scene Gold

Cineplex rolls out Scene Gold paid loyalty tier

Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.

canadiantiretower

Canadian Tire expands click-and-collect options

The retailer is testing automated ways for customers to pick up online orders in store.

Leons

Leon’s expands e-commerce strategy with Shopify

The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.

Founders 2

Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

jeanmachine

Jean Machine to shut its doors

All 24 of the retailer’s remaining stores will be closed in early 2019.

cvsvr

Tech in Action: Using VR to spice up display ads

CVS uses virtual reality to immerse consumers in a new store concept.

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L.L.Bean comes to Canada

The outdoor fashion brand is now selling its products in Canadian stores, with plans to launch its own retail space in 2019.

hauntedcouch

Check it out: IKEA ain’t afraid of no ghosts

The furniture retailer purchased a supposedly haunted couch in support of its environmental CSR platform.

Article-Room3

How Article drives consumer confidence through DTC

Without a physical presence, Canada’s fastest-growing company has still succeeded in building trust in furniture retail.

bestbuysmarthome

Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

FoodthatSings-1[1]

Market & Co. engages shoppers with music

Upper Canada Mall uses AI and a Spotify partnership to extend the brand of its new artisanal food market.

sportlifegolftown

Sporting Life, Golf Town merge

Fairfax has brought the banners together to create Sporting Life Group, with Frederick Lecoq taking on CMO duties.

Inkbox

How a tattoo startup leverages Pinterest to build engagement

Inkbox has among the highest engagement rates thanks to its social strategy.

Apple Store

Happy employees make happy customers

Telus’ chief envisioner Dan Pontefract details how improved corporate culture leads to better customer retention.

Medical Marijuana/ Cannabis And Accessories

National Access Cannabis expands medical network

The organization has added 70 pharmacy partners to the roster using its turnkey solution for servicing medical patients.