Retail

MusicFood-1

Metro Ontario’s year of going local

The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.

MFMK

MFMK looks to take personal styling mass

The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.

ikea throw inside

Ikea keeps Market Hall campaign sustainable

Why textiles and lighting are central to the newest phase of the retailer’s ongoing efforts.

shutterstock_95600065

A smarter way to personalize (column)

Salesforce’s new Canadian CMO Tricia Gellman on how AI fits into the high standards of modern consumers.

Monitor at Service Counter resized

Nissan brings new signage to the dealership

A new partnership aims to improve the customer experience and better leverage local insights.

shutterstock_153116570

Gildan buys American Apparel

The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.

_MG_3821

Marketers of the Year: Ginette Harnois won’t compromise

How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.

andreacropped2

Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.

shutterstock_345552098

Sephora picks National

The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.

craftsman

Sears to sell Craftsman

Stanley Black & Decker will acquire the tool and hardware brand and expand into new channels following a $900 million deal.

shutterstock_204403288

Reports of strong sales growth may be overblown

Despite optimism leading up to the holiday season, year-over-year losses hit multiple categories.

LaroucheScreener

Jean Coutu’s influential in-store push

The pharmacy chain taps two online influencers to get shoppers offline and in the door.

shutterstock_224124109

The changing face of Boxing Day

How competition from Black Friday and better-informed consumers have affected the biggest shopping day of the year.

Media Preview_Image 1

What’s on trend for Loblaws in 2017?

The retailer will bring its five new food-related themes to life under the “Taste the New Next” tagline.

YorkdaleExterior

Warby Parker heads to Yorkdale

The new location is the eyewear brand’s second international bricks-and-mortar store.