Retail
Staples adopts a “learning and working” ethos
The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.
Strategy’s most read of 2018: The Olympics
This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.
Consumer expectations continue to rise in retail
New research by the Retail Council of Canada shows more people will switch retailers when problems arise.
Loblaw emphasizes customers’ passion for food
A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.
Focus is the future of loyalty
Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.
Shoppers Drug Mart gets approval for medical cannabis
The retailer will sell products to registered patients through an online platform.
Canadian Tire gets ready for the holidays
The retailer refreshed its approach this year, focusing on the magic of Christmas and being prepared for the season.
BMR picks Lg2 as agency of record
The hardware retailer gives its marketing assignment to the agency as it continues with an expansion and transformation plan.
Submit your Retail Innovator of the Year nominations
Retailers who have put consumer data and innovative strategies to good use have until Dec. 21 to enter their submissions.
Sandra Sanderson joins Sobeys
The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.
Canadian retailers still playing ‘catch-up’
New research from KPMG highlights a need to adapt to widespread digital and demographic changes.
Longo’s new format serves a changing suburban shopper
Sustainability shapes the design of a grocery store dedicated to time-starved consumers.
Targeting the next gen of Toys ‘R’ Us kids
The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.
International Franchising Inc. acquires Sweet Jesus
The acquisition adds a millennial-friendly chain to the company’s portfolio, which includes Yogen Fruz and Pinkberry.
IGA taps into holiday cooking occasions
An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.
