Retail
Super C runs a contest your kids will hate
The discount banner put the focus on its produce and seasonal offerings by letting customers win broccoli.
IKEA creates ‘stuff monster’ to promote decluttering
An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.
Marvel x Miniso store rides superhero wave
Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.
How brands are participating in the climate strike
Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.
Most Canadians expect to keep holiday spending steady
A report also finds that nearly every consumer will use a mobile device at some point in their journey.
View from the C-Suite: BonLook finesses its retail strategy
CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.
Giant Tiger launches a loyalty program
As the discount retailer continues to expand, it turns its attention to learning more about how its customers shop.
Indigo reinforces reading’s life enrichment value
The retailer encourages choosing a book to unplug and enjoy some down time.
No Name name checks itself in new campaign
The brand’s meta campaign utilizes its no-frills, direct approach to draw a connection to the simple ingredients in its products.
Toys “R” Us flips the script on flyers
The retailer has been shifting its trade spend from print to digital and putting content first.
Notes on the Store of the Future
Using health and ethnic aisles as a blueprint to design stores by customers instead of product.
Hudson’s Bay to sell Lord and Taylor
Clothing rental company Le Tote acquires the legacy retail brand amid HBC’s attempts to go private.
President shuffle at Toys ‘R’ Us, Walmart and Reitmans
New leaders will helm the retailers as they face increased competition from online players.
Retail sales growth continues to slump
The latest analysis from Ed Strapagiel shows hopes of a rebound were likely premature after gains of only 1.5% during Q2.
Weber Shandwick named PR AOR for Best Buy Canada
The PR agency will lead a paid and earned strategy aimed at highlighting the retailer’s customer service and in-store experience.
