Retail

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Tokyo Smoke heads west

The cannabis retailer partners with a Saskatchewan-based hospitality company to expand ahead of full legalization.

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Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

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Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

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Cantech spends to escape a sticky ad situation

Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.

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Giants & Gentlemen wins Pusateri’s business

The agency will handle a relaunch of a Toronto grocery brand that’s hungry for expansion.

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IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.

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Reno-Depot launches paint-matching app

Sid Lee’s latest activation to promote the retailer’s Sico paints puts the colour-matching power in a consumer’s phone.

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VR eye tracking a growing market testing tool

Cost and speed drive retail researchers to embrace a new technology combo.

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Bluenotes ditches retouching in its fall campaign

The retailer is helping young people focus on what’s “real” as it moves to be more of an aspirational brand.

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What loyalty means to millennials vs. gen z

A CrowdTwist survey looks at the attitudes of both demos and how to build a successful program.

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Frank + Oak escapes from fashion traditions

The company is adopting a new strategy, breaking away from seasonal approaches to new product launches.

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Aritzia adds to Babaton stores

The retailer opens its second Toronto location for the private label, with more to come.

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Joe Fresh adds to its range of sizes

Shoppers can buy up to size 22 in the retailer’s fall collection, which comes with a new family-focused campaign.

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IGA grows a garden on top of a store

The grocery chain aims to answer demand for organic products while reinforcing its local ties.