Retail

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TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

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Shopping at Pearson is looking up

Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.

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Trend alert: social shoppable content

Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.

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Trending in #2015

From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.

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L’Oreal amps up the take-home experience

With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.

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Are retailers missing what shoppers really want?

Improving in-store experiences with mobile may be on retailers’ radars, but a Deloitte survey suggests there’s no overwhelming consumer demand for it.

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Oliver Walsh gives Aritzia a digital makeover

We’re rolling out our Marketers of the Year all week. First up, the fashion brand’s first CMO has led it into uncharted digital waters.

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Best Buy takes the mystery out of wearables

The retailer brings some levity to the vast category, trying to teach folks about the growing space.

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Second Cup debuts its cafe of the future

Take two: this is the second time in as many years that the coffee chain has tried a new look in a bid to turn around its sales loss.

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Food Basics names new AOR

Metro’s low-cost grocery store has picked Toronto-based Open to handle its marketing efforts.

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Holiday shopping, by the numbers

A picture of the habits of a Canadian holiday shopper in 2014.

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Reitmans is full of excuses

The clothing retailer shares escape plans for anyone wanting to trade holiday obligations for shopping.