Retail

Black Friday

Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.

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Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

Toys

Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”

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2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

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Second Cup goes for diversification in restructuring plan

The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.

Meghan Nameth

Meghan Nameth named SVP of marketing at Hudson’s Bay

The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.

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Retail sales growth grinds to 10-year low

Analyst Ed Strapagiel finds electronics and appliance stores are mostly to blame for the sluggish retail growth.

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Shoppers Drug Mart and L’Oreal launch virtual try-on

From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.

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LCBO names new VP of marketing

Vanda Provato moves from coffee to alcohol, with a mandate to bring more data insights to the crown corp’s marketing.

HolidayShopping

Holiday spending expected to rise slightly

A report from PwC predicts online shopping time will continue to go up, though most consumers favour a mix of channels.

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What influences Canadian fashion shoppers?

A survey shows what factors impact the purchase journey, both in-store and online.

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The North Face goes big to talk about functionality

One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.

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2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

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Rudsak picks new AOR

Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.

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Addition Elle puts the fashion industry on notice

The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.