Retail

Executives

CMO autonomy leads to better C-Suite relationships

Despite growing expectations on marketers, a survey shows some feel their roles are misunderstood by CEOs and CFOs.

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Hudson’s Bay to sell Gilt

Divesting from the flash-sale fashion site is one way the company is looking to improve its profitability.

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Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

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IKEA picks Hill+Knowlton for PR

The retailer’s in-house team will work with the agency to develop and execute a national communications strategy.

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Inside CAA’s community-focused retail approach

The company is creating welcoming environments to host conversations about what it offers members.

Home Depot

Home Depot shows the pains and gains of DIY

The home improvement retailer moves beyond humour in a new campaign for the Quebec market.

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L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.

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Spence Diamonds names first CMO

Frank Hamlin joins the diamond retailer following its decision to overhaul its brand marketing strategy.

No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

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Real world meets social content

Bridging the digital world with physical platforms is the driver behind long-running branded content strategies.

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EBay strives to end brand misconceptions

The site doubles down on the key themes of last year’s global platform with new Canadian creative.

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Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

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Loblaw wants a spot in Newfoundland cannabis market

The grocery store and weed giant Canopy Growth are among those on the path to recreational pot retail in the province.