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Retail

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Longo’s butters up dads

The grocery store is giving away a hot “butter fountain” to get consumers to consider eating lobster on Father’s Day.

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

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IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

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Hudson’s Bay hires new head of tech and digital

Stephen Gold will lead a newly combined team working across the company’s retail banners.

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New Product Spotlight: Red Bull goes organic

Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.

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Cadillac Fairview to expand loyalty pilot project

The mall operator’s ‘Feel the Love’ program combines retail promotions with exclusive experiences and services.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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Kijiji expands ad options for retailers

The online marketplace adds native ads, performance listings and an expanded pay-as-you-go offering.

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CMO autonomy leads to better C-Suite relationships

Despite growing expectations on marketers, a survey shows some feel their roles are misunderstood by CEOs and CFOs.

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Hudson’s Bay to sell Gilt

Divesting from the flash-sale fashion site is one way the company is looking to improve its profitability.

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Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

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IKEA picks Hill+Knowlton for PR

The retailer’s in-house team will work with the agency to develop and execute a national communications strategy.