Retail

you-x-ventures-Oalh2MojUuk-unsplash

What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

pexels-photo-811101

Canadian retail growth continues to stumble

Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.

4102673364_29fad896e3_h

Familiprix to cut back sales of plastic bottled water

The pharmacy banner begins rolling out environmental initiatives, saying peoples’ health is tied to the health of the planet.

Rakuten-main

Behind Ebates’ years-long transition into Rakuten

How the digital rebates company is driving awareness in Canada after its 2014 acquisition by the Japanese conglomerate.

Walmart-fashion

Walmart walks the runway in Paris (Ontario)

The retailer touts the affordability and accessibility of its offering as it prepares a big push behind its fall fashion collection.

superc

Super C runs a contest your kids will hate

The discount banner put the focus on its produce and seasonal offerings by letting customers win broccoli.

IKEA_Monster_5

IKEA creates ‘stuff monster’ to promote decluttering

An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.

Marvel Grand Opening -drumming

Marvel x Miniso store rides superhero wave

Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.

ClimateCrisisWindow4

How brands are participating in the climate strike

Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.

Holiday Shopping

Most Canadians expect to keep holiday spending steady

A report also finds that nearly every consumer will use a mobile device at some point in their journey.

Sophie-bonlook

View from the C-Suite: BonLook finesses its retail strategy

CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.

Giant_Tiger_Store_Espanola_ON

Giant Tiger launches a loyalty program

As the discount retailer continues to expand, it turns its attention to learning more about how its customers shop.

Indigo-image

Indigo reinforces reading’s life enrichment value

The retailer encourages choosing a book to unplug and enjoy some down time.

no-name-commercial

No Name name checks itself in new campaign

The brand’s meta campaign utilizes its no-frills, direct approach to draw a connection to the simple ingredients in its products.

Toys

Toys “R” Us flips the script on flyers

The retailer has been shifting its trade spend from print to digital and putting content first.