Retail

No Name TV

2019 Brand of the Year: Loblaw zeroes in on shoppers

How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.

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Giant Tiger gets inside the heads of its customers

The growing discount retailer’s new campaign shows that its selection and shopping experience is attractive for reasons beyond price.

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Gen Z Canadians less keen on green than Americans

U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Loblaw unites around Thanksgiving

A new effort in the grocer’s “Food Lovers Unite” platform brings its private label brands to the table.

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Forever 21 to close Canadian locations

All 44 stores will shut down as part of the fast fashion banner’s bankruptcy filing, moving its focus to the U.S. and Latin America.

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

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Canadian retail growth continues to stumble

Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.

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Familiprix to cut back sales of plastic bottled water

The pharmacy banner begins rolling out environmental initiatives, saying peoples’ health is tied to the health of the planet.

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Behind Ebates’ years-long transition into Rakuten

How the digital rebates company is driving awareness in Canada after its 2014 acquisition by the Japanese conglomerate.

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Walmart walks the runway in Paris (Ontario)

The retailer touts the affordability and accessibility of its offering as it prepares a big push behind its fall fashion collection.

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Super C runs a contest your kids will hate

The discount banner put the focus on its produce and seasonal offerings by letting customers win broccoli.

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IKEA creates ‘stuff monster’ to promote decluttering

An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.

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Marvel x Miniso store rides superhero wave

Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.

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How brands are participating in the climate strike

Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.