Retail

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Walmart and Google partner on voice-powered shopping

The deal aims to help the retail giant close the gap on Amazon’s early lead in voice.

FindForce

Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

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Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.

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A&C picks up eight new assignments

Rexall, Kenneth Cole and Woodbine Entertainment are among the recent wins for the communications shop.

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Mark’s breaks in a new jean campaign

The retailer brings a more aspirational approach to functional messaging to attract a younger consumer.

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Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

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Tokyo Smoke heads west

The cannabis retailer partners with a Saskatchewan-based hospitality company to expand ahead of full legalization.

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Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

Browns

Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

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Cantech spends to escape a sticky ad situation

Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.

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Giants & Gentlemen wins Pusateri’s business

The agency will handle a relaunch of a Toronto grocery brand that’s hungry for expansion.

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IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.

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Reno-Depot launches paint-matching app

Sid Lee’s latest activation to promote the retailer’s Sico paints puts the colour-matching power in a consumer’s phone.

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VR eye tracking a growing market testing tool

Cost and speed drive retail researchers to embrace a new technology combo.