aircanadsandraoh

Air Canada brings Canadian values to global travellers

The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.

www.cindyboycephoto.com

2019 Brand of the Year: Frank and Oak goes greener

The Montreal-based brand has planted seeds of sustainability as a way to grow in a competitive retail landscape.

campus-347285_1920

BMO invests in arts-focused AI lab at University of Toronto

From the Tech newsletter: The bank aims to educate employees and understand the human impact of technology.

kelly-sikkema-xoU52jUVUXA-unsplash

Capital One funds accelerator tackling financial stability

Innovative Financial Health will use the support to help startups develop solutions that address a growing issue.

SIA-623x350

Entries open for Shopper Innovation + Activation Awards

The show for the best in shopper and experiential has also added a new category.

pexels-photo-359989-623x350

Up to the Minute: Hall + Co announces two VP hires

Plus, Bishop Integrated relaunches as Brock & Belle and names new leadership.

godaddymugsy

GoDaddy taps granddaddy Raptor for storytime

Muggsy Bogues sets up a site for his children’s book, telling fans and non-fans alike about the hosting service’s ease of use.

MEC-All-Out

2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

brain

The Next Big Thing in research

As the field begins to see more traction, players in neuromarketing look to automate their tech.

Gen Z

Gen Z doesn’t see its identities shown in marketing

A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.

Baffin

Baffin slows down to stand out

The footwear brand’s recent acquisition by Canada Goose helps it put more muscle behind a poetry-centric campaign.

guns-cdpg

Doctors use Canadian icons as target practice in PSA

An advocacy group of frontline medical staff aims to show that a ban on semi-automatic weapons isn’t just an American issue.

RitualPickup2

2019 Brand of the Year: Ritual scales and shifts gears

How the company is investing in its future by building products that go beyond the meal ordering app.

VICHY_SKIN_CONSULT_AI_CROP (1)

The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.