To take the BBDO-created Doritos Ketchup Roses further, Citizen worked with the PepsiCo brand for massive influencer campaign, including a rink-side proposal and a do-it-yourself tutorial.

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Citizen Relations

Digging deep into strategy and experiential helps the agency keep up with consumers.

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Lessons from abroad: The insight hunter

McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)

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The internal and external challenges of sustainability branding

It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.

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Nature Valley simplifies the great outdoors

A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.

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Lessons from abroad: The relationship crafter

Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)

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Cossette promotes four in Quebec

Four long-time staffers have expanded roles across disciplines in Montreal and Quebec City.

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Toronto’s trans youth show where their gender lives

The new wave of Toronto For All identifies diversity within diversity as part of a Pride Month campaign.