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Stradigi AI to evolve platform with new funding

The company has secured $53 million in Series A funding, with a goal to be one of the top-three AI platforms in North America.

Collecting over 20 years of know-how, Klick’s new 230-page Adaptive Brand Playbook is filled with research and insights to help healthcare marketers build, activate and modernize their brands.

Klick Health announces senior hires

Former CCO of Public Jon Toews is among the five hires and two promotions that were recently made in Toronto and New York.

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Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.

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Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.

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2019 MOY: Matt Kohler grows a greener Clorox

The CPG company is making strides in sustainability, thanks to the marketer’s work behind the scenes.

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Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

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Bimbo Canada gives two bread brands one refresh

The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.

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Are agencies ready to move away from the rate card?

A report from the ICA shows that while billable hours are still the norm, there is a desire for models tied to client success.

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Public hires new chief creative officer

Guy Barnett will lead creative for the social impact agency from its growing New York office.

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Canadian Women’s Foundation puts in the work for gender equality

The non-profit’s new campaign aims to keep the “tireless” efforts of women and girls going at a tipping point for the movement.

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Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”

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2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

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Mother Raw bets on tahini and turns to customers for a vote

The organic, plant-based producer is using consumer feedback for product innovation.

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The opportunity in Singles’ Day (and other Chinese shopping festivals)

A new Chinese Canadian consumer survey by Vividata shines light on the cohort’s habits during major shopping occasions.