TorontoEatonCentre2

Cadillac Fairview launches Eaton Centre content studio

“Streaming at CF” adds a new experiential element to the mall, while connecting with content creators and their fans.

IKEA Canada-It-s the most wonderful time of the year - the 2020

IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

Sobeys

Sobeys plans to eliminate plastic bags early next year

The Empire banner would become the first national chain to do so amid growing consumer concern over plastic waste.

Lululemon-Chicago

Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.

Aviva Canada Inc--Aviva Canada Encourages Canadians to Take Back

Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

JackieCharest

View from the C-Suite: Cougar Shoes blends fashion and function

The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.

Jason Cassidy

Yum Brands shuffles marketing leads

Director of marketing Jason Cassidy moves to KFC from Pizza Hut, which has hired Daniel Meynen to lead its efforts.

CreativeStratTeam

Momentum expands in Toronto

A new strategy director and two creative directors are part of efforts to bring an integrated approach to experiential.

Insta-Asset

Why Jameson is giving out free tattoos

The whiskey brand is emphasizing its accessibility and creating a link to summer with a parlor at Toronto’s Stackt market.

HSBC_OOH

HSBC turns billboards into branches

The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.

evergreenbee

Aphria grows gardening know-how in CSR platform

The cannabis producer’s “Plant Positivity” platform improves access to green space and educates Canadians about its benefits.

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Hamilton Beach builds on its online cooking series

Appliance maker taps nutritionist Miranda Malisani to tout product benefits, this time with chef and influencer co-hosts.