lightbulb-IndieList-01

The 2020 Indie List

Despite industry consolidation trends, Canada’s independent agencies continue to thrive

Sponsored

MarketingAwards2018_8949

Multicultural jury for 2020 Marketing Awards announced

Meet the panel of creatives and strategists scoring the best work targeting Canada’s diverse communities.

Powerade

Powerade shows how sport empowers athletes

The Coca-Cola brand’s end-of-year campaign helped the Special Olympics celebrate its 50th anniversary.

WealthSimple

Wealthsimple tells its origin story with eyes on the future

The fintech company focuses on how its CEO is one of “half a million Mikes” ahead of plans to expand its offering.

mcgill-3

McGill has it “made” in new brand platform

The Montreal university celebrates 200 years with branding meant to appeal to both prospective students and alumni donors.

pink_blue_revised3_CMYK

Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

White_Christmas_1

2019 Agency Holiday Cards: Week 3

The final batch of festive greetings include data-driven holiday helpers, rap videos and ways to escape the worst parts of the season.

holiday

Happy Holidays from everyone at strategy

Daily news coverage will return on Jan. 7, but in the meantime, we’ve compiled all of our year-end coverage in one place.

volkswagen2

Volkswagen shows appreciation for unsung volunteers

The automaker builds on its “Volksgiving” customer appreciation initiative from last year.

McDelivery

McDonald’s delivers holiday traditions to RMHC

The QSR’s McDelivery service helped to reunite families whose children are undergoing treatment over the holidays.

BrevantEast_Brand_320x480_Static_2x_retina

Corteva uses three words to promote its seeds

The agri-brand is eschewing “perfect backdrops” of fields in favour of a seed and a simple message.

diorAR

Tech in Action: Dior moves away from the AR sales pitch

A new filter is promoting the brand’s holiday collection, but is more focused on expression than product trial.

Locking A Virtual Lock In A Lineup Of Open Locks

Consumers are losing hope in business’ privacy abilities

An IBM study shows that security and data sharing are major concerns, but Canadians are skeptical about if they’ll be solved.

Flight Light 1

Strategy’s Most Read of 2019: Tech

The tech and innovation stories that got the most attention from readers this year.

pexels-photo-359989

Up to the Minute: Agnostic adds three new staff

Plus, Dairy Farmers of Ontario adds McCann Health to its roster.