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Citizen Relations wins Netflix, GoRVing

The year starts off strong for the PR agency with two big account wins.

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Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

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Critical Mass adds two senior roles

Newly created positions at the digital agency aim to emphasize its commitment to data innovation and workplace culture.

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Assaulted Women’s Helpline drops the filter

The non-profit turns its efforts to fight domestic violence towards a younger demographic.

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Up to the Minute: A trio of wins for Brookline PR

Plus, NKPR lands three new clients of its own and more news you may have missed.

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The Tite Group becomes Church+State

The agency has rebranded to better reflect the nature of its work and realities of advertising.

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Canada, a nation of donors

The Trillium Gift of Life Network wants the country to be known for its organ giving, just as much as it is for its politeness.

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Tech in Action: Volvo’s AI car conducts job interviews

The automaker turns a vehicle into an HR manager to meet with and test would-be technicians.

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Contiki creates a helpful travel bot

Dubbed Tiki, the bot helps young travelers through the process of choosing from more than 300 potential trips.

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Aviva launches insurtech accelerator

Working with OneEleven, the program aims to help young companies develop new innovations in the sector.

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Bond Brand Loyalty hires new tech lead

Jason Chomik brings experience on well-known loyalty programs to help evolve the company’s tech solutions.

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Interbrand names new North American leadership

Daniel Binns takes over the Toronto office as the company embarks on a global growth plan.

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Visa highlights local athlete in global Olympics campaign

Of the 54 athletes on Team Visa, Canadian snowboarder Mark McMorris is one of eight to be featured in the brand’s global ad.