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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

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Element AI and Automat strike strategic partnership

The relationship hopes to bring more artificial intelligence expertise to the platform that powers clients’ chatbots.

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Vision7 holding company Blue Focus announces new merger

The parent to Cossette and Citizen Relations is gaining a new performance marketing business.

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Zulu expands creative and strategy teams

New CDs from Juniper Park and international strategic talent join the agency as its growth continues.

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Second Cup rolling out Pinkberry

Following a successful pilot, the coffee brand will use the frozen yogurt to complement its current offering.

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No Fixed Address launches investment arm, hires CFO

Olav Peter will help the agency’s co-founders run No Fixed Investments, giving the agency a stake in the success of its clients.

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Reitmans names its new CMO

Former Dynamite and Yellow Pages CMO Nicolas Gaudreau takes the helm at the retail company.

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Why YWCA targeted music videos with content warnings

Six-second pre-roll ads aimed to get young viewers thinking more critically about objectification.

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Giants & Gentlemen wins National Ballet School

The Toronto agency will create a new brand identity for the non-profit client.

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Freshii takes its menu to the skies

A new deal with Air Canada brings some of the brand’s menu to North American flights.

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Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.

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Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Jeff Marshall named chief marketer for Street Capital

The former head of Scotiabank’s Digital Factory joins another of the bank’s alumni, Duncan Hannay.