Fast Facts: Analytics rarely central for Canadian firms
New survey of large-scale businesses finds pain points for integration and how leaders use their data.
The benefits of masterbranding
Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Should the CMO own disruption planning?
Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.
Brand Doctors: Beyond Samsung’s tricky launch
Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?
Check it out: A slightly threatening invitation
The Canadian Film Fest plays on politeness to capture the general population’s interest.
McDonald’s breaks the rules
Time loses meaning in the QSR’s new all-day breakfast spots.
Erasing Alzheimer’s from the scene
How one B.C. organization is literally putting money to work to eliminate the impact of the disease.
Keurig heats up the competition
The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.
Bob strengthens creative team
The Montreal agency has added a pair of art directors and a pair of designers.
APG names first executive director
Why the planning organization has gone beyond volunteers to reach its goals.
Agropur launches first-ever masterbrand campaign
With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.
Canadian Young Lions adds a little complexity
How this year’s competition brief hopes to help us better compete on the international stage.
Cossette Health wins Canadian Ophthalmological Society
Sister agency The Colony Project has also been named an AOR for the organization.
The Contenders: The best of Film and Integrated
Our final look at this year’s awards favourites examines likely standouts in two marquee categories.