strategy
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Meet disruption head-on

Switching your organization from defence to offence.

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Walmart’s ode to parents

The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.

Miele2

Miele unveils new Toronto flagship

The German appliance retailer’s fifth Experience Centre is digital-focused and the first in a premium mall.

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Prairie Records puts a new spin on cannabis retail

How Westleaf Cannabis’ concept is bringing a tactile shopping experience to the regulated space.

molson

Molson Coors pursues cannabis-infused beverages

The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.

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How grocers can reach foodies and millennials

St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.

CF Collective

Cadillac Fairview readies third pop-up concept

The mall operator’s CF Collective program will see Toronto’s Eaton Centre host three local retailers for a limited time.

La Prep3

How La Prep sees its future in the competitive lunch market

The franchise’s owner and CEO explains how a rebrand and new store concepts will bring much-needed brand awareness to the company.

The missing role at the C-Suite table: the customer

Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.

Corner Office

Corner Office Shifts: Sephora chief exec heads to Lululemon

A round-up of senior-level changes you may have missed.

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Kenneth Cole opens first standalone store in Canada

The VP of licensed brands for Haggar Canada honours the past while looking to the future.

Connectors

BTI expands to the U.S.

The Mississauga agency eyes international expansion with offices in Chicago and New York.

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Reitmans gets inspired by its customers

A new brand platform aims to celebrate the real everyday moments of a diverse range of Canadian women.

Strategy Awards sign

Who made the Strategy Awards cut?

Here are the nominees for this year’s awards program celebrating Canada’s most strategic marcom ideas.

desjardins

Desjardins puts accounts into review

Current agencies Lg2 and Touche! will be invited to participate in the RFP.