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The executive guide to artificial intelligence

From freeing data to starting small, Rubikloud’s CEO Kerry Liu on the best approaches to deploying AI.

boundlessbot

The Boundless School creates a chatbot with attitude

As a part of a recruitment campaign, the bot aims to screen would-be teachers for their ability to handle snarky teeens.

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Volkswagen sticks to the facts about costs

The automaker brings a quirkiness to warranties and car servicing in a new campaign that shows the long-term benefits of its cars.

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Retail sales growth down again in late 2018

The latest Ed Strapagiel analysis finds that sales growth for the entire year will likely come in at under 3%.

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Camden names new strategy, digital leads

Charles Nantel and Naima Benbrik join the agency in Montreal to strengthen its offering ahead of further expansion.

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Cossette adds a VP in Quebec City

Zoe Beland takes on greater leadership duties as VP of account services.

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Mobile outpacing desktop for online shopping

New research by Comscore finds unique visitors to retailers’ mobile websites has grown 13% since 2016.

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Pigeon strengthens ranks in Montreal

A new VP and creative lead for its Metro business are among the appointments at the branding shop.

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Hill+Knowlton appoints national cannabis lead

Ivan Ross Vrana will lead public affairs, marketing and communications for the firm’s cannabis clients.

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St. George’s University puts the spotlight on performance

A new campaign for the Grenada-based school takes a dramatic approach to attract Canadian would-be doctors to apply.

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Rakuten Kobo looks internally for next CMO

The Toronto-based e-reading company has appointed Marianne Hamilton to the role amid other changes in leadership.

Corner Office

Corner Office Shifts: Caroline Losson moves to CCM

A round-up of senior-level changes you may have missed.

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CEOs pessimistic about global economic growth

PwC’s annual survey of chief executives reveals a decline in confidence compared to last year.