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Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

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The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

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Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.

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Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

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Check it out: A slightly threatening invitation

The Canadian Film Fest plays on politeness to capture the general population’s interest.

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McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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Erasing Alzheimer’s from the scene

How one B.C. organization is literally putting money to work to eliminate the impact of the disease.

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Keurig heats up the competition

The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.

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Bob strengthens creative team

The Montreal agency has added a pair of art directors and a pair of designers.

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Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

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Canadian Young Lions adds a little complexity

How this year’s competition brief hopes to help us better compete on the international stage.

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Cossette Health wins Canadian Ophthalmological Society

Sister agency The Colony Project has also been named an AOR for the organization.

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The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.