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L’Oreal releases its UV-tracking wearable globally

A new sensor for La Roche-Posay adds a hardware component to the beauty giant’s brands-as-a-service strategy.

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The big takeaways from Amazon’s hardware event

The company is extending the reach of Alexa and Ring, though new privacy features don’t address some major concerns.

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Leo Burnett Toronto added to Samsung’s agency roster

The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.

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Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′

How the brand’s CMO has been building a multi-sensory strategy for the future.

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UNICEF Canada creates a digital Halloween donation box

The organization aims to tap into the affinity parents and kids had for the program in a way that reflects the changing times.

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McDonald’s puts Beyond Meat on the menu

A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.

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Familiprix to cut back sales of plastic bottled water

The pharmacy banner begins rolling out environmental initiatives, saying peoples’ health is tied to the health of the planet.

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Dairy Farmers of Newfoundland and Labrador bullish about new campaign

The industry group launches first campaign as a local response to declining milk sales.

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Advertising Week 2019: Don’t worry, be happy

How thought leaders are approaching consumers who are feeling increasingly anxious and fatigued in a connected world.

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Flight Centre escapes tourist dystopia in first brand campaign

The travel agency competes with booking sites by showing how a personal touch can help people escape typical vacations.

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Behind Ebates’ years-long transition into Rakuten

How the digital rebates company is driving awareness in Canada after its 2014 acquisition by the Japanese conglomerate.

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View from the C-Suite: Samsung wants to be a cultural enabler

CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.

Creative Data

A marketer’s balancing act: privacy vs. personalization

Why and how brands can create targeted experiences while maintaining ethics and consumer trust.