Les Enfants worked with LG2 to generate awareness of Natrel Lactose Free products with the short film – Intolerance – A Lactose Story. Directed by Benjamin Steiger Levine, the film is a tongue-in-cheek look at the life of ‘Miles Granderson’, the lactose intolerant son of a milkman.

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Les Enfants: Creative storytelling

The Montreal production company’s directors are in demand from agencies within Quebec and across the world.

Element AI-Element AI Expands in Toronto

Element AI expands to Toronto

The Montreal-based incubator brings a team focused on R&D and marketing to its fifth office.

googlehome

Google and Target tested a voice-activated coupon

A pilot program shows how easy it could be to issue, find and redeem discounts on voice platforms.

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Which Canadian companies are hiring AI talent?

Data from Indeed suggests demand for machine learning skills is growing faster in Canada than in the U.S. and U.K.

Alex

KBS adds to Montreal creative team

Alexandre Gravel Soubliere returns to the agency as an ACD after a stint at Lululemon.

CrownsPR

How Crowns Creative aims to serve cannabis clients

Former JWT VP Rebecca Brown starts a new shop to sit at the intersection of a booming industry and disruptive agency models.

D&AD2

Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

WestJet-WestJet to purchase Boeing 787-9 Dreamliners

Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.

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M&Ms brings ‘Flavour Vote’ to Canada

Mars Wrigley hopes to make consumers take notice and find new ways to engage with the brand.

Andrea-National

National hires SVP of financial and crisis comms

Andrea Mandel-Campbell replaces Ronald Alepian and will manage both practices from Toronto.

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Cause for design

How clever visual design helped three non-profits communicate their missions.