Articles Tagged ‘cossette’

Web

Would you trade two hours for a trip to the Yukon?

Tourism Yukon and Air Yukon have partnered on a contest to shift perceptions about how easy it is to get to the territory.

KabamCossette

Cossette picks up branding work with Kabam

The agency’s Vancouver office is leading a visual redesign and strategic repositioning for the game developer.

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Cossette adds a VP in Quebec City

Zoe Beland takes on greater leadership duties as VP of account services.

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Check it out: SickKids does the #10YearChallenge

The hospital is leveraging a social media trend to deliver a broader message.

Cossette

Cossette names business lead for Walmart account

Shahla Lalani returns to the agency after it was named AOR for the retailer last year.

Shearer, Daniel

Five ways to spark success in the year ahead

An industry-wide pep talk from Cossette’s EVP and general manager Daniel Shearer.

Antoinette Benoit

MOY 2019: Antoinette Benoit’s golden strategy

The McDonald’s CMO has Canadians, from kids to grandpas, lovin’ the Golden Arches.

Bigioni

MOY 2019: David Bigioni begins on a high note

How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.

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Amnesty International asks Quebecers to ‘Write for Rights’

The non-profit wants to put people to work in its annual write-a-thon.

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Curling Canada reaches out to enthusiastic, novice fans

The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.

BDC

BDC puts small businesses’ growth front-and-centre

The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.

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Cossette adds two VPs of strategy in Toronto

Paul Lawton and Laura Kim join the agency to lead strategy for Canopy Growth and McDonald’s Canada, respectively.

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Rethink, Cossette big winners at Epica

Nine agencies took home awards that were voted on by industry press.

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Walmart launches holiday campaign with new AOR

Cossette’s first work with the retailer features a teddy bear that aims to build an emotional connection with families.

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The winds of change

Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.