Articles Tagged ‘cossette’
Ontario targets the monkey on students’ backs
The government’s first student-focused campaign uses humour to communicate OSAP changes.
McDonald’s breaks the rules
Time loses meaning in the QSR’s new all-day breakfast spots.
The Contenders: The best of Film and Integrated
Our final look at this year’s awards favourites examines likely standouts in two marquee categories.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.
Yoplait Canada tackles a passion problem
As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.
Intact goes beyond price with new marketing platform
The insurance company puts its customers at the forefront of its more emotional long-term campaign.
CRC 2017: Leaving the zoo to understand the tiger
The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
CASSIES Silver: McDonald’s stirs up a winning rivalry
Cossette and the QSR built a campaign around a special burger to test on Bruins fans.
CASSIES Gold: Unpausing SickKids’ lives
Cossette’s campaign led to record donations with tech that skipped to a happy ending.
CASSIES Bronze: Rediscovering Nature Valley
Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.
Insights of the Week: Molson is patient with VR play
The most essential industry intelligence on your competition and your consumers.
Ronald McDonald House illustrates family moments
The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.
Bunz trades up its branding
As the bartering platform grows, it updates its look in an attempt to welcome new members.