Articles Tagged ‘cossette’

SickKids

SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.

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2017 Brands of the Year: Cheers to SAQ’s CRM success

Quebec’s liquor retailer makes it very personal.

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Shea Weber races a horse

McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.

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BDC strengthens its bond with entrepreneurs

The bank’s new national campaign aims to connect with the tough, sometimes lonely moments of being a business owner.

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Here are the 2017 Promo! winners

The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.

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FCB big winner at the Clios

Canadian agencies collectively earned 42 trophies across the award’s different categories.

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Vision7 holding company Blue Focus announces new merger

The parent to Cossette and Citizen Relations is gaining a new performance marketing business.

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Here is the Digital Agency of the Year shortlist

These 14 agencies are still in the running for DAOY.

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Cossette builds out its content team

New strategists bring a wide range of experience to the evolving practice at the agency.

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Cossette adds to management team

Stacey Masson will lead the agency’s new communications strategy, both in Canada and internationally.

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Vachon picks Cossette

The agency will lead a national relaunch of the brand through its portfolio of snack products, including Jos Louis and May West.

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Check it out: McDonald’s gets serious about chicken

The QSR does its best to help you understand how good its chicken sandwiches are.

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Pizza Pops are weird (and proud of it)

The General Mills brand embraces the odd, taking a new social approach to connect with teens.

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SAQ names Cossette lead integrated agency

Quebec’s liquor retailer combines its marketing assignments as focus shifts to customer relationships.

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Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.