Articles Tagged ‘cossette’

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Ontario targets the monkey on students’ backs

The government’s first student-focused campaign uses humour to communicate OSAP changes.

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McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Yoplait Canada tackles a passion problem

As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.

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Intact goes beyond price with new marketing platform

The insurance company puts its customers at the forefront of its more emotional long-term campaign.

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CRC 2017: Leaving the zoo to understand the tiger

The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

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CASSIES Silver: McDonald’s stirs up a winning rivalry

Cossette and the QSR built a campaign around a special burger to test on Bruins fans.

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CASSIES Gold: Unpausing SickKids’ lives

Cossette’s campaign led to record donations with tech that skipped to a happy ending.

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CASSIES Bronze: Rediscovering Nature Valley

Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.

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Insights of the Week: Molson is patient with VR play

The most essential industry intelligence on your competition and your consumers.

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Ronald McDonald House illustrates family moments

The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.

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Bunz trades up its branding

As the bartering platform grows, it updates its look in an attempt to welcome new members.