Articles Tagged ‘cossette’

bmb2020

McDonald’s restarts debate about the Big Mac Bacon

The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

GMPT & Cossette

Garde-Manger Pour Tous makes a half-empty advent calendar

The Montreal non-profit is using the idea of “emptiness” to stand out and build on its messaging about food insecurity.

exec leadership team

Strategy’s Most Read of 2019: Agencies

The hires, promotions and new business approaches that got the most attention from strategy readers this year.

3 - Amnesty International & Cossette - Mosaic EN

Amnesty International writes a challenge to power

The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.

curlingcanada

Curling Canada gets literally and figuratively close to fans

The sports organization moves from educating new fans to highlighting the most engaging part of watching the sport.

donatelife

McCann, Cossette take top prizes at Clios Health

Both agencies won Grand Clios for work with Donate Life and the SickKids Foundation.

1 - SAQ Print_EN

SAQ inspires shoppers to try something new this holiday

The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.

SeeThruMcDonalds2___Super_Portrait

Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

Vachon

Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

Andy O'Brien_M&M

View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

cmaphoto

FCB/Six and Zulu Alpha Kilo win big at CMA Awards

FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.

NABS_ADCC

NABS takes over the stage at ADCC

A stunt at last week’s award show draws attention to the mental health challenges advertisers silently struggle with.

shutterstock_363790325

Stradigi AI to evolve platform with new funding

The company has secured $53 million in Series A funding, with a goal to be one of the top-three AI platforms in North America.

Walmart-Holidays

Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.