Articles Tagged ‘cossette’

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

PFLAG

FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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And the Strategy Award winners are…

FCB dominated the third annual awards gala last night in downtown Toronto.

Via Rail

Via Rail embraces the future of mobility

The train operator refreshes its positioning following seventeen consecutive quarters of growth.

Curling-featured

Cossette named AOR for Curling Canada

From its office in Vancouver, the agency will promote viewership and participation in curling at a national level.

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The Home Depot picks FCB Canada

The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.

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McDonald’s celebrates all forms of ‘nuggetiquette’

A campaign creates a stylized world for the habitual way Canadians enjoy their McNuggets.

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

accorhotels

AccorHotels drives travel recommendations with biometrics

The company is promoting its loyalty program with a platform that measures reactions to dozens of images.

Koho-Dream

Koho aims to awaken loyal bank customers

A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.

Takis1

Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

Ovation2

Leger and Cossette unveil new relationship measurement tool

Ovation aims to help clients gauge their relationship with audiences along five different factors.

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Louis Garneau Sports partners with Cossette

The agency will work with the cycling company on marketing, communications and a business transformation strategy.