Articles Tagged ‘cossette’

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Vision7 owner Blue Focus to spin off global agencies

A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.

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Egg Farmers of Canada looks beyond breakfast in new platform

The industry group’s latest effort to change consumption habits is aimed at making it less “weird” to eat eggs for lunch and dinner.

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The&Partnership names new ECD for The Greenhouse

Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.

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Why your diversity efforts will fail without empathy

As one of the few trans executives in the industry, Cossette’s Chris Bergeron offers her perspective on how to ensure all staff feel secure and supported.

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Rethink, Zulu top agencies at Communication Arts

John St. and Cossette were also stand-outs among the 24 Canadian winners in this year’s advertising competition.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

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Jetlines protests airline competition from the sky

The ultra low-cost carrier’s campaign positions itself as fighting the status quo ahead of going to market later this year.

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Cossette veterans remember co-founder Bernard Paquet

Bernard Paquet, who helped establish the agency in 1972, passed away on July 11.

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Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

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Pizza Pops gets weird again with its fans

The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.

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Cannes 2019: Cossette wins Bronze in Radio & Audio

Meanwhile, work from McCann and Momentum earn more Lions in Brand Experience & Activation.

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.

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Takis hopes latest campaign is a blue-chip effort

The brand turned tongues and outdoor assets blue to promote its latest tortilla chip.

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Cannes 2019: Canadian agencies earn 11 shortlist spots in Film

Brand Experience, E-Commerce, Radio and Mobile categories also saw several repeat campaigns add to their growing nomination tally.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.