cossette » strategy

Articles Tagged ‘cossette’

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

accorhotels

AccorHotels drives travel recommendations with biometrics

The company is promoting its loyalty program with a platform that measures reactions to dozens of images.

Koho-Dream

Koho aims to awaken loyal bank customers

A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.

Takis1

Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

Ovation2

Leger and Cossette unveil new relationship measurement tool

Ovation aims to help clients gauge their relationship with audiences along five different factors.

image-fixe

Louis Garneau Sports partners with Cossette

The agency will work with the cycling company on marketing, communications and a business transformation strategy.

MaryMaddeverSM_0638 - Copy

Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

beigemanftd

Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

Koho

Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

Via

Cannes 2018: Canada’s win count up three Media Lions

Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.

Screen Shot 2018-06-21 at 5.27.11 PM

Cannes 2018: Four more Lions for FCB/Six, Cossette

The agencies pick up Silver and Bronze in Direct for campaigns that have made the rounds this week in Cannes.

dandelion

Nature Valley reveals what you can’t ask your voice assistant

The granola bar company once again encourages families to get outside, with a greater emphasis on social media.

The North Face

Cannes 2018: Canada bags nine Lions across Craft categories

Cossette and FCB/Six continue their winning streaks, as Ogilvy Toronto and Sherpas Cinema earn their first Lions of the Festival.

Screen Shot 2018-06-19 at 4.59.20 PM

Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.

via40

Check it out: Via Rail gives new life to an old train

For its 40th anniversary, the rail service melted down a car to make tickets for trips across Canada.