Articles Tagged ‘cossette’
Cossette wins Yellow Pencil at D&AD
The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.
McKesson launches the ‘pharmacy of the future’
A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.
Leo leads Canadian One Show finalists
A total of 21 local agencies have a shot at picking up a Pencil at next month’s show.
Lg2 takes Grand Crea
The agency’s work with Quebec’s Dairy Farmers earned it the top prize at the show recognizing the best work in Quebec.
Insights for the Week: Apologies can be effective
Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.
SickKids turns its focus to moms
The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.
Aeroplan targets members’ FOMO
The loyalty program zeroes in on travellers who want to avoid their Plan B.
Cossette adds strategy SVP
Rosie Gentile joins the shop to lead its one-to-one business.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.
McDonald’s turns the spotlight on young staff
A new campaign profiles individual crew members who credit the QSR with helping them grow.
Ontario targets the monkey on students’ backs
The government’s first student-focused campaign uses humour to communicate OSAP changes.
McDonald’s breaks the rules
Time loses meaning in the QSR’s new all-day breakfast spots.
The Contenders: The best of Film and Integrated
Our final look at this year’s awards favourites examines likely standouts in two marquee categories.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.