Articles Tagged ‘cossette’

1 - SAQ Print_EN

SAQ inspires shoppers to try something new this holiday

The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.

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Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

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Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

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View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

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FCB/Six and Zulu Alpha Kilo win big at CMA Awards

FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.

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NABS takes over the stage at ADCC

A stunt at last week’s award show draws attention to the mental health challenges advertisers silently struggle with.

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Stradigi AI to evolve platform with new funding

The company has secured $53 million in Series A funding, with a goal to be one of the top-three AI platforms in North America.

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Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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2019 Strategy Awards: Pot brands speak up in OOH campaigns

Tweed and Dosist created platforms that educated Canadians on the benefits of weed prior to its date with lawmakers.

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2019 Strategy Awards: Campaigns find strength in numbers

SickKids and Fondation Emergence rally Canadians to come together in the name of kids health and social prosperity.

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Cossette names two new presidents

Louis Duchesne and Daniel Shearer expand their responsibilities amid the agency’s global ambitions.

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SickKids zeroes in on why it needs more space

The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.

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2019 Strategy Awards: Fake-outs bring brands to new heights

How brands are using reverse psychology and creating fictional products to boost attention and sales.

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Cossette adds three VPs to strategy leadership

The agency hires Nancy Beattie and Debra Kavchak-Taylor, while giving Fernando Aloise a promotion.