Articles Tagged ‘cossette’

Curling-Cossette

Curling Canada reaches out to enthusiastic, novice fans

The organization’s first work with new AOR Cossette looks to make people feel okay about not knowing the sport’s rules.

BDC

BDC puts small businesses’ growth front-and-centre

The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.

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Cossette adds two VPs of strategy in Toronto

Paul Lawton and Laura Kim join the agency to lead strategy for Canopy Growth and McDonald’s Canada, respectively.

epicaawardpyramid

Rethink, Cossette big winners at Epica

Nine agencies took home awards that were voted on by industry press.

walmartcanada

Walmart launches holiday campaign with new AOR

Cossette’s first work with the retailer features a teddy bear that aims to build an emotional connection with families.

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The winds of change

Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.

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Cossette wins big at ADCC

The agency took home two Scarlet Letter Awards, on top of eight Gold wins.

Cossette Media

Media AOY Bronze: Cossette Media plays the long game

Cossette Media is shifting from being “an agency to a partner with more strategic value.”

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Cossette repeats as Agency of the Year

The agency’s third win in a row came with additional prizes in the Design and Media categories.

Upside

Roche flips Diabetes Awareness Month upside down

The brand is sourcing stories from patients to raise awareness about a new product.

CossetteJetlines

Jetlines takes off with Cossette as AOR

The agency will create a launch campaign for the ultra low-cost carrier, which is preparing for its first flight.

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

PFLAG

FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).