Articles Tagged ‘Free Agency’

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

Chris Unwin Bio

Would you watch your own branded content?

Free Agency’s Chris Unwin on why brands need to act like publishers.

Sony Xperia 2

AToMiC Awards: Brands join the band

Sony and P&G go beyond sponsorships to stand-out content collaborations with bands.

MTVInstamissions

Sony launches a social project with MTV

The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.