Articles Tagged ‘john st’

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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Rethink, Zulu top agencies at Communication Arts

John St. and Cossette were also stand-outs among the 24 Canadian winners in this year’s advertising competition.

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KFC Canada picks John St. as new AOR

The agency takes over all elements of the QSR’s creative, ending a nine-year relationship with Grip.

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Cannes 2019: Two nods for Canada in Sustainable Development

The festival’s final shortlist, recognizing work that positively impacts the world, brought nominations for John St. and Rethink.

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Cannes 2019: The Great White North lands in Outdoor

Canada has five more shots at Cannes Lion glory, as Rethink, Leo Burnett, Grey and John St. move into the final jury round.

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Kruger introduces new Scotties brand mascot

A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.

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How No Frills aims to keep up the momentum of ‘Haulers’

The retailer’s marketer explains how an online video game will help it bring even more excitement to deal hunting.

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2019 Shopper Innovation + Activation winners revealed

Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.

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2019 SIA Awards: What’s all the hype about?

The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.

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PC praises little moments in latest “Eat Together” push

The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.

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No Frills: The discount grocer with swagger

As it celebrates 40 years, the grocery chain is doubling down on unapologetic marketing to bring more savvy shoppers into the fold.

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To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.

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The winds of change

Editor Jennifer Horn examines how agencies have shifted from being campaign builders to problem solvers.

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AOY Silver and Design AOY Bronze: John St. bundles up

Facing an industry in flux, the agency refocused its attention on its approach to working with clients.

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Here are the 2018 Agency of the Year showreels

This year’s shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.