Articles Tagged ‘john st’
Tetley seeks out balance
A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.
JP Wiser’s moves to No Fixed Address
Changing category dynamics prompted the whisky brand to switch up its AOR.
PC gets the country to #EatTogether
The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.
Which ads did Canadians watch most in 2016?
WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.
True Sport asks parents to focus on fun
A new campaign sheds light on how lectures after sports practice could do more harm than good.
AOY Bronze: John St. ignites its digital offering
The agency has added an in-house production studio and is in the process of integrating its digital unit across its departments.
Strategy Awards 2016 shortlists: Part Six
We’re rolling out all the contenders leading up tonight’s gala. Today, we feature the final Challenger Strategy category.
Kruger debuts cross-Canada campaigns
The CPG co launches new work for Cashmere, Purex and Scotties in different markets.
Not your typical truck stop jerky
Devour positions itself as an outdoor energy food with a new brand ambassador campaign.
Check it out: VarageSale removes the creepy factor
The buying and selling app turns to a horror-inspired ad to show it’s family-friendly appeal.
Tangerine works the night shift
The bank continues its “hard work” positioning with a new campaign for its money back credit card.
Home Hardware selects John St.
The independent home improvement retail chain looks to refresh its creative thinking after a review over the summer.
Medecins Sans Frontieres builds a connection
A new online push draws a more direct link between donations and its work.
Tribal Worldwide Canada brings on a new ECD
Marketa Krivy joins the shop from John St. to lead the creative team in Toronto.
Check it out: A clever phone hack
The Ministry of Transportation goes back to basics to stop texting and driving.