Articles Tagged ‘john st’

bostonpizza

Boston Pizza pivots away from indulgence

The restaurant’s massive new campaign focuses on gourmet ingredients and lighter additions to its menu.

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Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

Sid Lee2

Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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CASSIES Bronze: Ontario changes the distracted driving narrative

The Ministry of Transportation and John St. won a Cause medal for powerfully demonstrating the devastating consequences of texting and driving.

tangerinestunts

Tangerine ramps up its efforts around investments

To capitalize on growing interest in the category, the digital bank gets a stuntman to tell consumers why its products stand out.

eattogether2018

PC takes aim at the solitary desk lunch

The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.

centralstation

Agency Holiday Cards 2017

From chatbots to customized drinks and fake conference calls, here’s how the industry has been spreading holiday cheer.

WestJetCanadaAir

The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

EatTogether

2017 Strategy Awards: PC connects consumers over food

The “Eat Together” movement highlighted the personal connections that can be made over food.

Cashmere Now Streaming Image

2017 Strategy Awards: Cashmere confronts shy bladders

Devices that live-streamed music were installed in public washrooms to break the silence.

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Two John St. founding partners to leave the agency

New executives step up as the WPP-owned shop readies for its next chapter.

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Here is the Digital Agency of the Year shortlist

These 14 agencies are still in the running for DAOY.

mitsubishi

Mitsubishi’s path of continuous improvement

The automaker tells stories of centenarians to create a more personal connection to its driving philosophy.

BP

Boston Pizza ‘gathers round’ a new strategy

Why the restaurant brand is moving away from its sports-centric approach.

homehardware

Home Hardware embarks on a new project

A new campaign reflects the retailer’s repositioning and desire to be seen as source of friendly advice for any home improvement need.