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Articles Tagged ‘john st’

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Boston Pizza turns pizza savers into patio sets

How comedic one-off stunts fit into the casual dining chain’s recent pizza- and experience-centric shift in strategy.

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Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

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Beauti-Tone proves the benefit of a coat of paint

The Home Hardware private label brand helps a couple increase the value of their home.

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Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.

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Eight Health Lion noms for Canada

Cossette, John St. and Grey are in the running for a Lion across categories that span fundraising and brand-led education.

No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

bostonpizza

Boston Pizza pivots away from indulgence

The restaurant’s massive new campaign focuses on gourmet ingredients and lighter additions to its menu.

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Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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CASSIES Bronze: Ontario changes the distracted driving narrative

The Ministry of Transportation and John St. won a Cause medal for powerfully demonstrating the devastating consequences of texting and driving.

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Tangerine ramps up its efforts around investments

To capitalize on growing interest in the category, the digital bank gets a stuntman to tell consumers why its products stand out.

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PC takes aim at the solitary desk lunch

The brand asks why we stop eating together in its latest effort to encourage Canadians to connect over meals.

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Agency Holiday Cards 2017

From chatbots to customized drinks and fake conference calls, here’s how the industry has been spreading holiday cheer.

WestJetCanadaAir

The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

EatTogether

2017 Strategy Awards: PC connects consumers over food

The “Eat Together” movement highlighted the personal connections that can be made over food.