Articles Tagged ‘john st’

16andunder

An agency that sells sugar to kids

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

tangerine

Tangerine’s hidden code

The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.

NoFrills

No Frills’ no-nonsense strategy

The Loblaw banner takes on the “discount renaissance” with a new mass campaign.

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Cossette wins Yellow Pencil at D&AD

The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.

Conflict Group Shot

Former John St. directors start new agency

Niall Kelly and Jason Last have launched Conflict, aimed at helping clients embrace cultural tension.

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Leo leads Canadian One Show finalists

A total of 21 local agencies have a shot at picking up a Pencil at next month’s show.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.

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The Contenders: Tech that packed a punch

Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.

ontario150

Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

Cashmere

Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

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JP Wiser’s moves to No Fixed Address

Changing category dynamics prompted the whisky brand to switch up its AOR.

pctogether

PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

zagspanish

Which ads did Canadians watch most in 2016?

WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.