Articles Tagged ‘john st’

ontario150

Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

Cashmere

Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

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JP Wiser’s moves to No Fixed Address

Changing category dynamics prompted the whisky brand to switch up its AOR.

pctogether

PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

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Which ads did Canadians watch most in 2016?

WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.

TrueSport

True Sport asks parents to focus on fun

A new campaign sheds light on how lectures after sports practice could do more harm than good.

JohnStPhoto

AOY Bronze: John St. ignites its digital offering

The agency has added an in-house production studio and is in the process of integrating its digital unit across its departments.

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Strategy Awards 2016 shortlists: Part Six

We’re rolling out all the contenders leading up tonight’s gala. Today, we feature the final Challenger Strategy category.

Kruger

Kruger debuts cross-Canada campaigns

The CPG co launches new work for Cashmere, Purex and Scotties in different markets.

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Not your typical truck stop jerky

Devour positions itself as an outdoor energy food with a new brand ambassador campaign.

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Check it out: VarageSale removes the creepy factor

The buying and selling app turns to a horror-inspired ad to show it’s family-friendly appeal.

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Tangerine works the night shift

The bank continues its “hard work” positioning with a new campaign for its money back credit card.

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Home Hardware selects John St.

The independent home improvement retail chain looks to refresh its creative thinking after a review over the summer.

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Medecins Sans Frontieres builds a connection

A new online push draws a more direct link between donations and its work.