Articles Tagged ‘john st’

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Former John St. directors start new agency

Niall Kelly and Jason Last have launched Conflict, aimed at helping clients embrace cultural tension.

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Leo leads Canadian One Show finalists

A total of 21 local agencies have a shot at picking up a Pencil at next month’s show.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.

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The Contenders: Tech that packed a punch

Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

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Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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Tetley seeks out balance

A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.

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JP Wiser’s moves to No Fixed Address

Changing category dynamics prompted the whisky brand to switch up its AOR.

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PC gets the country to #EatTogether

The CPG brand forgoes product innovation to focus on how food brings people together for Canada 150.

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Which ads did Canadians watch most in 2016?

WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.

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True Sport asks parents to focus on fun

A new campaign sheds light on how lectures after sports practice could do more harm than good.

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AOY Bronze: John St. ignites its digital offering

The agency has added an in-house production studio and is in the process of integrating its digital unit across its departments.

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Strategy Awards 2016 shortlists: Part Six

We’re rolling out all the contenders leading up tonight’s gala. Today, we feature the final Challenger Strategy category.

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Kruger debuts cross-Canada campaigns

The CPG co launches new work for Cashmere, Purex and Scotties in different markets.