Articles Tagged ‘Mountain Equipment Co-op’

MEC-2101

MEC tops the 2019 Gustavson Brand Trust Index

The outdoor retailer returns to the number one spot after being displaced by the Canadian Automobile Association last year.

MEC-2

MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

Corner Office

Corner Office Shifts: Tourism Toronto’s new CMO

A round-up of senior-level changes you may have missed.

MEC

Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

future shop

Stops, starts & changes: Puma lands at Future Shop

In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.