Articles Tagged ‘Nestle’

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Getting less Turtles so others can have more

The brand aims to stand for a greater purpose with holiday tins that replace a single chocolate with a charitable donation.

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Nestle boosts its boomer-focused portfolio

A new product launch ventures beyond ready-to-drink to target the demo differently.

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Two scoops, with a side of millennial marketing

Haagen-Dazs has changed its tune to hone in on the youthful gen.

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Grown-ups drink Nescafe

The coffee brand courts millennials with a campaign focused on the difficulties of “adulting.”

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Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

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What builds trust: report

Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?

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How to throw down on Twitter in four steps

Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.

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Who’s the foodiest of them all?

With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

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Perrier’s playful packaging

Aiming to reach a younger demo, the brand launches a street art-inspired look.

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Colour adds a CD

Brad Dykema rejoins the agency’s Halifax office after seven years with Trampoline.

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Hunter Straker adds veteran CD

Gary Oakley brings 27 years of experience to help grow the agency’s branding and packaging design expertise.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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FCB brings in a new CCO for ‘fresh eyes’

Jon Flannery joins the agency to move it in a new direction, while Robin Heisey (pictured) talks about what’s next for him.