Articles Tagged ‘Ogilvy’
Check it out: Tim Hortons gets in with the coffee snobs
The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.
Ogilvy names new creative leadership
As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.
The Contenders: Creativity for a cause
Our look at this year’s award show favourites continues with feel-good campaigns that might warm judges’ hearts.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
Reframing issues, changing minds
Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.
Ogilvy & Mather announces global restructuring
A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.
Cadbury brings joy back to the holidays
How the brand is driving local relevance and trying to stay top of mind this December.
Tim Hortons takes good deeds national
The QSR is bringing its holiday campaign on the road.
Hellmann’s shows off its origins
A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.
Nabob and the coffee kerfuffle
How the 120-year-old brand managed to maintain its challenger status.
Amex opens up the front of the line
The company is giving entertainment perks to non-cardholders to attract new members.
Zulu’s new content-creating creatives
ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.
Watch all of the AOY videos
The shortlisted agencies show us the funny in videos created for strategy‘s Agency of the Year Awards gala.
Nabob’s pumpkin protest
A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.
Up to the Minute: New COO at Famous Folks
Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.