Articles Tagged ‘Ogilvy’

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CoolWay embraces being guilt-free

The low-calorie, high-protein ice cream launches a pair of humorous spots for its first campaign.

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P&G, Ogilvy take steps to address diversity

At Cannes, companies outline goals and initiatives to take on the issue from an internal perspective.

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Ogilvy rebrands and reorganizes its network

The agency eliminates sub-brands, bolsters its consulting offering and plans a launch for a digital collaboration platform.

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Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

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Up to the Minute: Fish Out of Water named AOR for Flowr

Plus, Archipel hires a new CD and Ogilvy wins Managem.

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American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Why Heart & Stroke is seeing red

The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.

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Ogilvy acquires Brad

The network strengthens its Canadian creative offering and establishes a presence in Quebec City.

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Canada moves up on Warc 100

Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.

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Check it out: YMCA’s fun for the family

The organization differentiates its fitness offering by showing the whole gang.

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It came from Canada: Part 2

Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.

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Cossette wins Best of the Best at CMA Awards

The agency takes the top prize for SickKids’ “VS.” campaign while marketing head Lori Davison is named Marketer of the Year.

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Ogilvy Montreal adds EVP of brand strategy

Marc Gagnier will oversee strategic planning and a host of other disciplines in a new role at the agency.

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Ogilvy Montreal wins Belron Canada

The agency will handle national campaigns for the Speedy Glass and Lebeau Vitres d’auto brands.