Articles Tagged ‘Ogilvy’

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Check it out: Tim Hortons gets in with the coffee snobs

The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.

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Ogilvy names new creative leadership

As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.

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The Contenders: Creativity for a cause

Our look at this year’s award show favourites continues with feel-good campaigns that might warm judges’ hearts.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

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Reframing issues, changing minds

Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.

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Ogilvy & Mather announces global restructuring

A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.

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Cadbury brings joy back to the holidays

How the brand is driving local relevance and trying to stay top of mind this December.

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Tim Hortons takes good deeds national

The QSR is bringing its holiday campaign on the road.

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Hellmann’s shows off its origins

A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.

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Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

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Amex opens up the front of the line

The company is giving entertainment perks to non-cardholders to attract new members.

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Zulu’s new content-creating creatives

ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.

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Watch all of the AOY videos

The shortlisted agencies show us the funny in videos created for strategy‘s Agency of the Year Awards gala.

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Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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Up to the Minute: New COO at Famous Folks

Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.