Articles Tagged ‘Ogilvy’
Tim Hortons takes good deeds national
The QSR is bringing its holiday campaign on the road.
Hellmann’s shows off its origins
A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.
Nabob and the coffee kerfuffle
How the 120-year-old brand managed to maintain its challenger status.
Amex opens up the front of the line
The company is giving entertainment perks to non-cardholders to attract new members.
Zulu’s new content-creating creatives
ACDs Catherine Allen and Ian Simpson have left Ogilvy to begin work at their new shop this week.
Watch all of the AOY videos
The shortlisted agencies show us the funny in videos created for strategy‘s Agency of the Year Awards gala.
Nabob’s pumpkin protest
A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.
Up to the Minute: New COO at Famous Folks
Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.
![Hellmanns_stills_000001[1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2015/06/hellmanns_stills_0000011-300x172.png?1eb2b7)
Hellmann’s tackles food deserts
No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.
Showing mom some love
Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.
Up to the Minute: Ogilvy wins RCMP biz
Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.
Unilever’s aging hair play
The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: Hellmann’s stays real
The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.
CASSIES Gold: Amex turns envy into instant sales
From free valet parking to premium lounges, the brand highlighted Platinum Card perks at Pearson Airport to boost acquisition.
