Articles Tagged ‘PepsiCo’

sodastream

PepsiCo to buy SodaStream

The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.

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Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.

Executive

Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

MindShare

MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

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Are you Insta-worthy? (column)

PepsiCo’s Nancy Rooney on why social currency is a critical part of your brand’s value equation.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Tech In Action: Tostitos fights drunk driving

The chip brand creates a bag that will tell you if it might be better to take an Uber home, and then help you call one.

Quaker

Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.

PepsiCo Canada-Lay-s- and Swiss Chalet- team up to create the ul

Lay’s and Swiss Chalet strike a saucy partnership

The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.

quakeryoga

Quaker stays true to its values

The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.

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PepsiCo’s Susan Irving takes global role

The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

Mothers

Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.