Articles Tagged ‘PepsiCo’

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2019 SIA Awards: What’s all the hype about?

The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.

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View from the C-Suite: PepsiCo embraces wellness trends

One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.

Brian Flaman - Account Director Motive Toronto

Motive launches Toronto office to serve PepsiCo

Led by Brian Flaman, the Denver-based agency will be handling projects for the company’s hydration and drink portfolios.

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How PepsiCo is ramping up awareness for Bubly

The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.

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SodaStream’s holiday spot backs sustainable message

The brand launches a Canadian ad stemming from a global campaign targeting waste from single-use plastics.

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PepsiCo to buy SodaStream

The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.

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Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

MindShare

MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

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Are you Insta-worthy? (column)

PepsiCo’s Nancy Rooney on why social currency is a critical part of your brand’s value equation.

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Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

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Demand delivery: your consumer demands it (column)

PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Tech In Action: Tostitos fights drunk driving

The chip brand creates a bag that will tell you if it might be better to take an Uber home, and then help you call one.

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Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.