Articles Tagged ‘PepsiCo’

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Tech In Action: Tostitos fights drunk driving

The chip brand creates a bag that will tell you if it might be better to take an Uber home, and then help you call one.

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Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.

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Lay’s and Swiss Chalet strike a saucy partnership

The PepsiCo flagship brand and casual dining chain team up on a new limited-time snack.

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Quaker stays true to its values

The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.

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PepsiCo’s Susan Irving takes global role

The longtime marketer will remain based in Canada, leading the Doritos and Cheetos brands for different markets.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

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Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

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Is stand-alone retail the next CPG frontier?

Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.

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Pepsi gives fans a taste of the Stanley Cup

A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.

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Smartfood’s end-of-day play

The PepsiCo brand revamps its packaging and launches its first major campaign.

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CASSIES Silver: Gatorade’s sledge hockey surprise

The sports drink brand connects with the everyday athlete.

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CASSIES Silver: Doritos holds out for ketchup

How far would you go for a bag of chips?

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Up to the Minute: PepsiCo ditches procurement

Plus: new leaders at DentsuBos, Razorfish and Thinkingbox, and more news you might have missed.

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Great Scott! Pepsi Perfect is back from the future

How the soft drink brand is capitalizing on a 26-year-old product placement.