Articles Tagged ‘PepsiCo’

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

in , Ontario on Wednesday, April 22, 2015.

Marc Guay looks to the future

The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.

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Doritos takes gamification to a new dimension

Users can take a deep dive into the brand’s 3D chips with a new mobile game.

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No risk, no reward

Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

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Nestea brings new flavours to the table

To stay competitive in the increasingly crowded iced tea category, the brand is launching two new Canada-specific products.

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

Lays

Lay’s looks coast to coast for inspiration

Tourtière chips anyone? The brand’s latest Do Us a Flavour contest asks Canadians for regionally-inspired tastes.

Mandeep Malik at McMaster U and Pallavi Sodhi at York U deliver seminars in partnership with industry

Learning the ropes

How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.

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Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

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How to throw down on Twitter in four steps

Competing food cos Nestle and PepsiCo battled it out on the social platform on the weekend. Check out their lessons for success.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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Aimia names new CMO

The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.

Brands and The Emperor’s New Clothes

Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.