Articles Tagged ‘PepsiCo’

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

Mothers

Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

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Is stand-alone retail the next CPG frontier?

Why some brands are taking retail into their own hands, and how it could lead to the next chapter of in-store marketing.

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Pepsi gives fans a taste of the Stanley Cup

A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.

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Smartfood’s end-of-day play

The PepsiCo brand revamps its packaging and launches its first major campaign.

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CASSIES Silver: Gatorade’s sledge hockey surprise

The sports drink brand connects with the everyday athlete.

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CASSIES Silver: Doritos holds out for ketchup

How far would you go for a bag of chips?

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Up to the Minute: PepsiCo ditches procurement

Plus: new leaders at DentsuBos, Razorfish and Thinkingbox, and more news you might have missed.

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Great Scott! Pepsi Perfect is back from the future

How the soft drink brand is capitalizing on a 26-year-old product placement.

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Advertising by the numbers

Tomorrow’s next big thing is getting creative with the data you have and baking it into the stories you tell.

in , Ontario on Wednesday, April 22, 2015.

Marc Guay looks to the future

The newly retired PepsiCo president talks innovation, trends on the horizon and advice for the next generation of marketers.

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Doritos takes gamification to a new dimension

Users can take a deep dive into the brand’s 3D chips with a new mobile game.

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No risk, no reward

Editor Emily Wexler welcomes new readers to strategy with a lesson in how Canadian brands can win on the world stage.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

Effie

Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.