Articles Tagged ‘Susan O’Brien’

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2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Canadian Tire’s content-heavy Christmas

The retailer zeros in on its active family target with a new influencer partnership.

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Canadian Tire flies the flag at new heights

For Canada Day, the retailer takes the chance to show it values the same things as people across the country.

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CMA Awards judges revealed

Cossette’s Carlos Moreno and Canadian Tire’s Susan O’Brien are set to co-chair this year’s committee.

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Canadian Tire gets some friendly advice

The retailer’s “Tested for Life in Canada” program takes on a new consumer-centric spin.

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Canadian Tire opens doors for youth hockey

What the retailer learned from its Olympic success and how it applied it to the World Juniors.

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Canadian Tire ups the drama

With a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.