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Articles Tagged ‘The Salvation Army’

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Strategy’s favourite campaigns of the year

To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.

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CASSIES Bronze: The Salvation Army makes a big change

“Tipping Point” showed how the smallest of donations (a coin in a kettle) could have an immediate impact.

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Inside Salvation Army’s non-festive strategy

The non-profit is trying to show it’s more than just a Christmas charity with a new campaign to keep it top of mind year round.

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Top Cannes contenders: Radio

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.