Articles Tagged ‘Touche!’


Agropur takes an animated approach in new creative

The dairy cooperative’s second masterbrand campaign tries to drive home the economic benefits of its business model.


Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.

Canadian Tire Olympics

Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.


Up to the Minute: The One Show’s Canadian judges

Plus, 1Milk2Sugars wins Artis, Match adds to its experiential team, and more news you may have missed.


How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

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Sports Experts can tell if you take the easy way

The athletic retailer uses thermal imaging to reward Metro riders who chose to be healthy and climb the stairs.

SickKids VS COVER1

2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.


Agency of the Year 2017: Going for Gold

Cossette, Leo Burnett, FCB, Touche and Edelman put in some hard work to be named the top agencies in the country.


Paderno debuts new brand platform

Leo Burnett led the cookware brand’s first campaign under Canadian Tire, aiming to connect with consumers’ love of cooking.


MAOY Gold: Touché’s data-driven transformation

The agency introduces a new team and positioning statement as part of its focus on data.


Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.


Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.


Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.


Volkswagen makes eyes wander

A campaign for the redesigned Tiguan focuses on design appeal to stand out in the highly competitive SUV segment.