Articles Tagged ‘UM’

bullet

The Coalition for Gun Control looks to pull the trigger for change

The non-profit launches an advocacy campaign as Toronto nears a record level of homicides in 2018.

GoodLife-main3

GoodLife members share advice to their former selves

The fitness club’s latest September push emphasizes the life-changing decisions of its members.

CAMH

CAMH calls on government and society for change

The hospital’s new campaign highlights prejudices and discrimination faced by people who suffer from mental illness.

sobeys

Sobeys serves up new ready-made meals

The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.

pexels-photo-266731

Billy Bee searches for sweetness

The brand reinforces its 100% Canadianness by celebrating our kindest towns.

budlight_livingrooms_Rooftop-18

Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

budweisergoals

Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.

shutterstock_229761016

Up to the Minute: New wins for DAC and UM

Plus, Garnier’s new PR shop and more news you may have missed.

marche-header-en

McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

BP

Boston Pizza’s new model for fundraising

Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.

spotifyBieber

Spotify puts its stats on display

The music streaming service incorporates real figures from Canadian users in its latest ad campaign.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

shutterstock_198469796

Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

minutemaid

Minute Maid focuses on the family

A new Canadian masterbrand platform is built on key moments, especially between parents and kids.

SIA-623x350

Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.