Articles Tagged ‘UM’

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Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.

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Movember aims to celebrate all kinds of “mos”

The men’s health charity kickstarts this year’s fundraising push by showcasing the diverse moustaches of its supporters.

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2019 Agency of the Year: Media

Dig into the profiles behind the winning agencies and their investment strategies.

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2019 Media AOY Silver: UM’s courage pays off

To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.

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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

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American Express shows that rewards work for small businesses, too

The brand enlists three entrepreneurs, including Toronto Raptor Fred Vanvleet, to show the value of its Business Edge card.

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BMO repurposes Toronto FC’s field for youth teams

The bank brings its professional and community sponsorships together as part of its brand mission to “grow the good.”

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

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American Express shows support for Vlad Jr.

By helping baseball’s top prospect feel welcomed, the brand hopes its global positioning will resonate with Canadians.

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Hershey launches ‘sweet’ masterbrand platform

The confectionery brand puts its focus on enjoying moments, starting with a video comprised of “Dad Jokes” told entirely in ASL.

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2019 SIA Awards: Making new and old acquaintances

Award-winning ways Tylenol Complete and Tweed said hello to Canadians.

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BMO brings its help desk to customers

New creative featuring actor Lamorne Morris positions the bank as serving customers whenever and wherever they need it.

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Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

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Re/Max aims to alleviate the stress of real estate

The company’s Canadian marketing team worked with its U.S. counterparts to inject more fun into its latest campaign.

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The Coalition for Gun Control looks to pull the trigger for change

The non-profit launches an advocacy campaign as Toronto nears a record level of homicides in 2018.