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Articles Tagged ‘unilever’

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Unilever cracks down on influencer fraud

The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Axe gets delirious to reach gamers

A series of ads created for platforms like Twitch aim to bring young men into the global “You’re Gold” campaign.

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Barrows’ data-collecting pop-up

An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Unilever to work with more female-led startups

The CPG commits to using its size and innovation program to advance diversity in tech and innovation.

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Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Unilever sees big hiring changes thanks to online games

New analytical partners have automated the interview process and made it more efficient.

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Cannes 2017: Unilever’s Keith Weed charts a course

The CMO tells Cannes Lions attendees his views on audience polarization, views and #unstereotyping.

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Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

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Dove documents moms’ daily experience

To support its new baby product line, the brand delves into the insight that no parent is perfect.

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Ricardo Martin heads to Russia

Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.