Articles Tagged ‘unilever’

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Unilever names its new chief marketer

Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.

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How brands are participating in the climate strike

Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.

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Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

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Cannes 2019: Is purpose being taken seriously?

From ‘woke-washing’ to playing it too safe on diversity, speakers at Cannes tackle how brands can truly commit to doing good.

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Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

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Walmart Canada launches environmental initiative

The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.

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Dove’s stock photos help brands improve portrayal of women

“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.

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Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

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Eco-moves: Looking beyond reducing plastic waste

Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.

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MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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The wider cost of consumerism

How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.

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Unilever invites customers to label their own Baby Dove products

The brand launches a personalized, direct-to-consumer initiative for the holidays.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.