Articles Tagged ‘unilever’
Axe enlists Kyle Lowry to help young men ‘stay chill’
The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.
Walmart Canada launches environmental initiative
The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.
Dove’s stock photos help brands improve portrayal of women
“Project #ShowUs” extends the brand’s beauty mission by increasing representation of women in front of and behind the camera.
Male grooming is booming
Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.
Eco-moves: Looking beyond reducing plastic waste
Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.
MOY 2019: Sharon MacLeod builds bridges to the next generation of men
How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.
The wider cost of consumerism
How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.
Unilever invites customers to label their own Baby Dove products
The brand launches a personalized, direct-to-consumer initiative for the holidays.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
Check it Out: Maille’s six-second sandwich
The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.
Unilever cracks down on influencer fraud
The CPG giant won’t work with those who buy followers as CMO Keith Weed calls for “urgent action” on transparency.
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
Combining tech and shopper marketing
How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.
Axe gets delirious to reach gamers
A series of ads created for platforms like Twitch aim to bring young men into the global “You’re Gold” campaign.
Barrows’ data-collecting pop-up
An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.
