Articles Tagged ‘Veritas’

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Up to the Minute: Rethink picks up Woodbine

Plus, QSR brands pick new shops, Veritas adds to its team and more news you may have missed.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

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Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.

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Ontario wine carves its path

A new campaign with edgy creative positions the province’s wine as new and bold.

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Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

Wearables

Best Buy’s wearable couture

Why the retailer brought a fashion-forward element to its annual tech showcase.

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Best Buy powers up for Pokemon Go

The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.

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Veritas opens Vancouver office

The PR firm will bring a new regional presence to its national clients, including a newly-formalized relationship with Best Buy.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.

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Expedia.ca tackles vacation deprivation

The travel site takes on Canadians’ restlessness with a branded content campaign and contest.

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Best Buy dials up its back-to-school push

The retailer helps parents break through the jargon in its new campaign.

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Microsoft meets Gen Z

An influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.

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Canada Dry Mott’s new product love affair

Product innovation tends to fail. So why is the beverage co banking on new product launches? The simple answer: it’s working.