Articles Tagged ‘Veritas’

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Kijiji shakes up its creative approach

In a new campaign, the classified ads site shows how it can make life’s transitions more exciting.

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Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

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YMCA works up a sweat for social causes

The organization’s GTA branch has redefined its health and fitness positioning to align with its broader charitable mission.

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Nature Valley simplifies the great outdoors

A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Up to the Minute: Rethink picks up Woodbine

Plus, QSR brands pick new shops, Veritas adds to its team and more news you may have missed.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

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Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.

Wine

Ontario wine carves its path

A new campaign with edgy creative positions the province’s wine as new and bold.

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Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

Wearables

Best Buy’s wearable couture

Why the retailer brought a fashion-forward element to its annual tech showcase.

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Best Buy powers up for Pokemon Go

The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.