Articles Tagged ‘Wattpad’

Gen Z

Gen Z doesn’t see its identities shown in marketing

A report on the cohort’s understanding of sexual orientation and gender reveals a shortcoming for brands.

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Wattpad rebrands to reflect inclusive approach

The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.

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Gen Z ‘demand’ brands have a strong purpose

Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.

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Equity as a CSR solution

A Canadian company is offering an easy charity program to fast-growing companies thanks to some VC know-how.

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

Aron-Levitz

The power of storytelling

Wattpad’s business guru Aron Levitz on how the shift in telling stories can forge connections.