Publicis snags CIBC account

Score another one for Publicis Canada of Toronto. Barely a month after landing the $30-million Microsoft Canada account, the agency has reeled in another choice piece of business: the AOR assignment for CIBC, which represents annualized billings of $50 million-plus....

Score another one for Publicis Canada of Toronto. Barely a month after landing the $30-million Microsoft Canada account, the agency has reeled in another choice piece of business: the AOR assignment for CIBC, which represents annualized billings of $50 million-plus.

Palmer Jarvis DDB was runner-up in the review process, which was overseen by Westport Consulting Group of Westport, Conn.

Serge Rancourt, president of Publicis Canada, says the CIBC and Microsoft wins represent a real turning point for the agency, which is on a mission to raise its stature in the marketplace.

Publicis has been hampered by the perception that it is essentially a Montreal agency, says Rancourt, who came on board last summer. Recent events, however, should help change that.

"When I came here in August, people couldn’t even pronounce the name Publicis," he says. "I think now they realize that Publicis is an entity in Toronto – a serious one with large clients."

Andrew Bruce, executive vice-president and COO of Publicis, says the agency is "thrilled" to be working with CIBC.

"They have a strong commitment internally to make changes that will lead them to a new place," he says. "That’s exciting to us, to [work with a client] that is undergoing change in the way it’s going to operate and communicate."

Publicis had already begun staffing up in the wake of the Microsoft win. In all, the agency will be adding approximately 50 new staff people across all departments, including account service, planning, creative and the media division, Optimedia Canada.

The hand-over of the business from seven-year incumbent Padulo Integrated is expected to begin in June.

Zulu grows its team and makes a slate of promotions

A director of interactive production for Zulubot is among dozens of new faces and roles at the agency, in response to recent wins.
Zulu Alpha Kilo_New Zuligans

Toronto indie shop Zulu Alpha Kilo had made several new hires and promotions on the heels of new business and also organic growth from existing clients.

Zulu could not officially announce the account wins at this time.

However, it can report that Ece Inan, most recently at Toronto design and tech shop Array of Stars, has been named the agency’s new director of interactive production for Zulubot, the agency’s production arm. In the new role, Inan will lead AR, VR, voice and other digital innovation projects.

Also on the production side, James Graham, who has spent the last 17 years with Grip, has joined the agency as its studio director.

Zulu has also made numerous additions on the client services side, led by Michael Brathwaite, also from Grip, as account director.

It’s also announced a spate of new account supervisors, including Hayley Blackmore (from G Adventures), Risa Kastelic (from BT/A), Kara Oddi (also from BT/A), Emily Anzarouth (also from Grip), Chris Rosario (from FCB/Six) and Sarah Shiff (from Rethink).

In addition to the new hires (pictured above), the agency has also announced several promotions: Alyssa Guttman moves from account director to group account director, while Nina Bhayana, Michelle Fournier, Jenn Gaidola-Sobral and Erin McManus have all been promoted to account director, and Haley Holm to account supervisor. On the strategy team, strategists Carly Miller and Spencer MacEachern have both been promoted to strategy director, while Shaunagh Farrelly, who has been with Zulu for two years in a client service role, moves into a new role as a digital strategist.

In December, the shop also announced that Stephanie Yung would be returning to the agency after a stint in New York as its head of design. Recent wins the agency has been able to announce including work as AOR for the Ottawa Senators, as well as a new arrangement with existing client Consonant Skincare, setting up an in-house team to support growth after taking an equity stake in the company.

Zulu president Mike Sutton says it’s wonderful, in a new year, to welcome new faces and energy to the team and says the agency is fortunate to have had so many people across the agency step up to support its clients.

“Simply put, they were rock stars, and the promotions are very well deserved,” Sutton says.