Publicis snags CIBC account

Score another one for Publicis Canada of Toronto. Barely a month after landing the $30-million Microsoft Canada account, the agency has reeled in another choice piece of business: the AOR assignment for CIBC, which represents annualized billings of $50 million-plus....

Score another one for Publicis Canada of Toronto. Barely a month after landing the $30-million Microsoft Canada account, the agency has reeled in another choice piece of business: the AOR assignment for CIBC, which represents annualized billings of $50 million-plus.

Palmer Jarvis DDB was runner-up in the review process, which was overseen by Westport Consulting Group of Westport, Conn.

Serge Rancourt, president of Publicis Canada, says the CIBC and Microsoft wins represent a real turning point for the agency, which is on a mission to raise its stature in the marketplace.

Publicis has been hampered by the perception that it is essentially a Montreal agency, says Rancourt, who came on board last summer. Recent events, however, should help change that.

"When I came here in August, people couldn’t even pronounce the name Publicis," he says. "I think now they realize that Publicis is an entity in Toronto – a serious one with large clients."

Andrew Bruce, executive vice-president and COO of Publicis, says the agency is "thrilled" to be working with CIBC.

"They have a strong commitment internally to make changes that will lead them to a new place," he says. "That’s exciting to us, to [work with a client] that is undergoing change in the way it’s going to operate and communicate."

Publicis had already begun staffing up in the wake of the Microsoft win. In all, the agency will be adding approximately 50 new staff people across all departments, including account service, planning, creative and the media division, Optimedia Canada.

The hand-over of the business from seven-year incumbent Padulo Integrated is expected to begin in June.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.
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The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.