The Bell Canada account group at Cossette Communication-Marketing has been realigned, in response to recent structural changes made by the telecommunications giant.

The Bell account teams in Ontario and Quebec have now been integrated, and will both work under the direction of executive vice-president Daniel Rabinowicz, who is based in the Montreal office.

Mary Koven, the vice-president, general manager previously responsible for the Bell Ontario account, will be moved to other duties.

Suzanne Sauvage, vice-president, strategic in Montreal, reports to Rabinowicz and is the agency’s point of contact with Sylvie Lalonde, chief communications officer for Bell.

Lalonde says the changes on the agency side mirror the way Bell’s marketing organization has structured itself internally.

The telco’s overall marketing direction is now set by chief marketing officer Karen Sheriff, who is based in Toronto, but works directly with staff in both Quebec and Ontario.

"We’ve put in place similar organizations at both the agency and at Bell," Lalonde says, "to make sure that when we communicate, we communicate as if we were two mirrored organizations."

No jobs are expected to be lost at Cossette as a result of the realignment.

Toronto indie shop Zulu Alpha Kilo had made several new hires and promotions on the heels of new business and also organic growth from existing clients.

Zulu could not officially announce the account wins at this time.

However, it can report that Ece Inan, most recently at Toronto design and tech shop Array of Stars, has been named the agency’s new director of interactive production for Zulubot, the agency’s production arm. In the new role, Inan will lead AR, VR, voice and other digital innovation projects.

Also on the production side, James Graham, who has spent the last 17 years with Grip, has joined the agency as its studio director.

Zulu has also made numerous additions on the client services side, led by Michael Brathwaite, also from Grip, as account director.

It’s also announced a spate of new account supervisors, including Hayley Blackmore (from G Adventures), Risa Kastelic (from BT/A), Kara Oddi (also from BT/A), Emily Anzarouth (also from Grip), Chris Rosario (from FCB/Six) and Sarah Shiff (from Rethink).

In addition to the new hires (pictured above), the agency has also announced several promotions: Alyssa Guttman moves from account director to group account director, while Nina Bhayana, Michelle Fournier, Jenn Gaidola-Sobral and Erin McManus have all been promoted to account director, and Haley Holm to account supervisor. On the strategy team, strategists Carly Miller and Spencer MacEachern have both been promoted to strategy director, while Shaunagh Farrelly, who has been with Zulu for two years in a client service role, moves into a new role as a digital strategist.

In December, the shop also announced that Stephanie Yung would be returning to the agency after a stint in New York as its head of design. Recent wins the agency has been able to announce including work as AOR for the Ottawa Senators, as well as a new arrangement with existing client Consonant Skincare, setting up an in-house team to support growth after taking an equity stake in the company.

Zulu president Mike Sutton says it’s wonderful, in a new year, to welcome new faces and energy to the team and says the agency is fortunate to have had so many people across the agency step up to support its clients.

“Simply put, they were rock stars, and the promotions are very well deserved,” Sutton says.