Cundari acquires Quizative Digital

The Toronto agency will absorb the smaller digital boutique's staff to bolster its digital offerings.

Cundari has announced its acquisition of Quizative, effective immediately. The Quizative staff will be amalgamated into Cundari’s Toronto office, along with its client base.

Adrian Capobianco, managing director of digital, and Allison Laux, VP digital, strategic business director will remain with the company.

The deal has been in the works for the past few months, says Aldo Cundari, chairman and CEO of Cundari, and is part of the agency’s rapid expansion plans, which includes an on-going hiring blitz. Quizative, a digital boutique, will be absorbed into the Cundari brand to bolster the agency’s digital offerings. “They do great work. They were looking to expand themselves and grow, so it was a great fit,” says Cundari.

Cundari’s string of award wins this year, including two Cannes Lions in mobile and top prize at the recent CMA awards, appealed greatly to Quizative’s existing clients, which include Jamieson Vitamins, Panasonic and Canadian Management Centre.