Articles Tagged ‘cundari’

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How agencies are approaching the government wage subsidy

Now that eligibility details have been set in stone, leaders are conducting a ‘balancing act’ as they look for ways to protect their most valuable asset: staff.

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2019 Agency Holiday Cards: Week 3

The final batch of festive greetings include data-driven holiday helpers, rap videos and ways to escape the worst parts of the season.

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Bimbo Canada gives two bread brands one refresh

The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.

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Chartwell puts a positive spin on retirement living

The country’s largest operator of senior housing addresses misconceptions about the industry by focusing on social activities.

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Cundari makes leadership changes in Montreal

The agency has restructured the team under a new GM and ECD, aimed at creating synergies with the Toronto office.

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M.A.C. Cosmetics celebrates its home-grown roots

The beauty brand highlights its Canadian connections in a new campaign that reaches people of “all ages, all races and all genders.”

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Maple Leaf aims to mitigate hot dog guilt

A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.

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2019 SIA Awards: Brands pay it forward

Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.

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MRM/McCann, Cundari name new presidents

Jenn Steinmann joins McCann from Cundari, which has itself promoted Malcolm McLean to the president’s role.

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Cundari wins Chartwell

The agency picks up an integrated assignment with Canada’s largest operator of senior living homes.

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Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

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New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

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Agency Holiday Cards 2017

From chatbots to customized drinks and fake conference calls, here’s how the industry has been spreading holiday cheer.

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Check it out: Don’t pass your drugs on to your kids

Drug Free Kids encourages parents to take steps to ensure prescriptions stay out of the reach of teens.

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Cundari expands its relationship with Canada Bread

Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.