Back page: Marketing to the undead

BBDO's Peter Ignazi has some tips on targeting youth's key influencers - zombies and vampires.

By Peter Ignazi, SVP/ECD, BBDO

Scientific studies at universities have shown that teens are impressionable. Stuck in a mystical land between childhood and adulthood, they look to outside sources for guidance on what they should be doing, eating, thinking and smoking. For my generation, all this was handled by Brat Pack memberJudd Nelson. For Millenials, this role seems to be filled by “the undead.” Young people look to vampires and zombies for the latest trends and inspiration. Here’s how to get to these key influencers and the youth market that follows them…

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