Who made the 2015 CASSIES shortlist?

Check out which brands and agencies will compete for the effectiveness Gold, Silver and Bronze prizes in February.
The CASSIES countdown begins

A total of 60 awards will be handed out to 53 cases at the 2015 CASSIES but who will be going home with Gold is yet to be seen as the shortlist was revealed today.

Presented by the ICA, AAPQ and APCM, the awards focus on proven business success from advertising or communications work in case studies published in the last year.

The 14-person judging panel decided which cases on the shortlist will be awarded Gold, Silver and Bronze distinctions in 16 categories, including new ones like Best Multicultural Campaign and Long-Term Success. Tickets to the gala on Feb. 19 at the Hilton Toronto are available now.

Check out the full shortlist below:

CASE NAME

AGENCY

CLIENT

“We’ve Got A Wine For That”

Bensimon Byrne

Constellation Brands Canada

Scotiabank Scene

Bensimon Byrne

Scotiabank

“Team Photo Project” 

Cleansheet Communications

Canadian Tire

La Presse+ Launch

Cossette

La Presse Limitée

“290 Calorie Egg McMuffin”

Cossette 

McDonalds

“BMW M”

Cundari

BMW

Tobacco Cessation – “Keep Trying”

DDB 

Alberta Health Services

“Forester Family Rally”

DDB 

Subaru Canada 

“One Hero”

DDB 

Canadian Blood Services

“Sunglasses”

DDB 

Vancouver Police Foundation

“Milk Every Moment”

DDB 

Strategic Milk Alliance

“Understanding “Campaign

DentsuBos 

CAMH

“This is my time”

DS+P

York University

“Oreo Olympics”

FCB Toronto

Mondelez

“Skip Starbucks Saturday”

Grey

Moms Demand Action for Gun Sense in America

“Kettle – Tipping Point”

Grey

The Salvation Army

“Shreddies Genuine “Goodness

Grey

Post Foods Canada Inc

Taco Bell “Eat Your Words”

Grip 

Yum!

“Honda’s Spring Retail Sale Event” 

Grip 

Honda Canada

“Civic Nation”

Grip 

Honda

“Change Your Life with Bacon”

John St. 

Maple Leaf Foods

“Throwaway Thursday”

John St.

Ivanhoé Cambridge

“It’s That Simple”

John St. 

Tangerine

“Together We Will”

JWT Canada

Sick Kids

“House Rules”

Leo Burnett

Ikea Canada

Mr. Clean – “Legendary” Campaign

Leo Burnett

Procter & Gamble

“RESL” 2013 Campaign

Leo Burnett

TD Bank

Ikea’s 2014 Catalogue

Leo Burnett

Ikea Canada

Ikea’s “Quick & Easy Room Makeover”

Leo Burnett

Ikea Canada

OKA: Quebec’s original treasure, since 1863

Lg2

Agropur

“32 cuts. 32 emotions.”

Lg2

Les Éleveurs de porc du Québec

“Two Year”

Lowe Roche Advertising

Groupe Media TFO

“The Fonds RRSP: 30% more”

Marketel

Fonds de Solidarité FTQ

“Trailblazer”

McKim Communications Group

University of Manitoba

Hellmann’s Real Food Movement

Ogilvy & Mather

Unilever

Cloud 10 – Revitalizing the Airport as an acquisition channel

Ogilvy & Mather

American Express Canada

“Coming Home”

Ogilvy & Mather

Heart & Stroke Foundation of Canada

“Countdown”

Palm + Havas

Volkswagen Canada

“Who’da thought”

Palm + Havas

Volkswagen Canada

“Watch_Dogs Live”

Publicis Montreal

Ubisoft

Molson Canadian

Rethink

Molson Coors

Toronto Raptors “We The North”

Sid Lee

Maple Leaf Sports & Entertainment

“Where No Wine Has Gone Before”

Sid Lee

Sélections Chartier 

“The morning after”

Tank

Workopolis

“Ice Truck”

Taxi

Canadian Tire

“Here To Make You Happy”

Taxi

Boston Pizza International

“The Little Brand That Could”

Taxi

Koodo Mobile

“Building brand love in an unexpected place.”

Taxi

Koodo Mobile

Boston Pizza Ribs

Taxi

Boston Pizza

“Guilty Pleasure”

Taxi 

Kraft Canada

“Winter Warrior”

TBWA\Toronto

Nissan

“The Canadian Way” 

Tribal Worldwide – Toronto

Canadian Tire

“Christmas Miracle”

Studio M/Mosaic

WestJet

 

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