Check it out: Uber takes on hunger

The app gives a literal meaning to the term "food drive" to bring meals to those in need.

As the weather turns colder and we get closer to the holiday season, food drives and donating meals is becoming top of mind for a lot of us.

It was also on the minds of the team at Uber in Toronto, which notes that 41% of people in Toronto go hungry at least once per week (based on data from the Daily Bread Food Bank).

On Friday, the app partnered with local restaurant The Goods and non-profit Second Harvest to bring meals to people in need for”#UberHungerTO” day.

Anyone who used the UberEats food delivery service on Friday between 11 a.m. and 2 p.m. had their order matched to deliver food to someone in need.

Uber kicked off the initiative with a launch video starring influencer Korey Schaefer, seen below.

Along with delivering free ice cream in the summer, back in April, Uber partnered with Three Million Dogs to bring puppies into Toronto offices and help raise awareness about shelter pets who need adoption. It also brought the on-demand puppy play dates to Vancouver in August.