Articles Tagged ‘Über’
UberEats drops the puck on its Quebec strategy
Patrick Roy and Mario Tremblay burying the hatchet over a meal is the first effort the brand is making to stand out in the province.
Expected increase in delivery is coming to pass
Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels.
2019 SIA Awards: Brands pay it forward
Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.
AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
Strategy’s Nice List 2018
Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.
Brand Doctors: Moving past #DeleteUber
Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.
Tech In Action: Tostitos fights drunk driving
The chip brand creates a bag that will tell you if it might be better to take an Uber home, and then help you call one.
Up to the Minute: Uber (not that one) changes its name
Plus: A new face at Mindshare, Wind Mobile’s new shop and more news you might have missed.
Yours, mine and ours
Why traditional brands, from clothing to cars, are playing nice with the sharing economy.
AToMiC Awards: Removing the friction
These social campaigns broke barriers to action with devices and narrative techniques.
AToMiC Awards: Shifting perceptions
Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.
Shopper Innovation Awards: Uber gets seriously safe
The ride-sharing company made a custom breathalyzer that orders free lifts.
Cannes Contenders 2016: Staff picks
The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.
Up to the Minute: Edelman acquires Sixdegres
Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.
Newsmaker of the Year: Riding the Uber wave
How the industry disruptor changed how we get around, and drove some successful brand partnerships.
