Starbucks brings mobile ordering to Canada

The coffee giant lets Toronto-area customers skip the line with the new service.

Starbucks has brought its Mobile Order & Pay function to Canada, beginning at participating stores in the Greater Toronto Area.

The new function, part of the Starbucks mobile app and loyalty rewards program for iPhone, allows customers to pre-order, pay and pick up some food and drinks, while skipping the lineup. Estimated pick-up times are also shown within the app before the customer confirms their order.

The service is now available at roughly 300 locations in the Toronto area including Markham, Scarborough, Richmond Hill, Unionville, Vaughan, Etobicoke, Aurora and Thornhill.

Mobile payments now account for 18% of all in-store transactions at Canadian Starbucks locations. Currently, its loyalty rewards program has more than one million members.

Starbucks launched Mobile Order & Pay nationwide in the U.S. in September, after it proved successful in select cities. The service also went live in the U.K. late last month.

The move comes as other apps, such as Ritual, Grabb and Maegan, along with UberEats, aim to make ordering meals – and coffee – seamless and convenient.