Check it out: McDonald’s secret lives

The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.
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The talent in a trio of new McDonald’s ads is a handful (yes, the pun was intended, and no, we’re not sorry) of stuffed animals.

Casting and scripting has to have been easy — the videos show toys, sculpted after the characters from the popular The Secret Lives of Pets animated film that’s currently running in cinemas — moving about in front of the camera, as a bunch of kids play puppeteer.

The same toys in the imaginative spots (by creative agency Cossette) are being given to diners when they purchase a McDonald’s Happy Meal during the movie’s run in theatres. If anyone already has grouchy (but adorable in a because-he’s-so-moody kind of way) Max, we’d be willing to pay good money for an exchange.

From Stimulant