Tim Hortons heads to Southeast Asia

Following a master franchise model that's proven successful for Burger King, the coffee chain is entering the Philippines.

Tim Hortons is headed to the Philippines, the iconic brand’s first foray into Southeast Asia.

Parent company Restaurant Brands International has established a master franchise joint venture company, TH Coffee Services Philippines Corporation, with a group of investors in that country. That master franchise strategy has already proven successful for the Burger King brand, also owned by RBI, said Daniel Schwartz, the company’s CEO, in a press release.

Tim Hortons currently has more than 4,400 restaurants in Canada, the U.S. and Middle East.