Tim Hortons is headed to the Philippines, the iconic brand’s first foray into Southeast Asia.

Parent company Restaurant Brands International has established a master franchise joint venture company, TH Coffee Services Philippines Corporation, with a group of investors in that country. That master franchise strategy has already proven successful for the Burger King brand, also owned by RBI, said Daniel Schwartz, the company’s CEO, in a press release.

Tim Hortons currently has more than 4,400 restaurants in Canada, the U.S. and Middle East.