This story originally appeared in the March/April 2019 issue of Strategy.
Surprise (or not)! Cossette dominated the Creative Report Card for the second year in a row.
The CRC’s top 10 lists, from creatives to planners, saw 15 people work on campaigns from the growing #1 agency, which is currently undergoing a creative renaissance thanks to #1 CDs Carlos Moreno and Peter Ignazi.
The agency, and top planner Jason Chaney (who now runs his own consultancy), helped SickKids win local and global accolades, catapulting the foundation into first position on the brand list, once again.
FCB Canada and sister agency FCB/Six also saw 15 of its current and former staff within the top ranks of the top 10 CRC lists, including #1 AD Devon Williamson and #1 CW James Ly (who now craft art and copy at Cheil Canada). FCB took the #2 spot, rising from #4 last year, after picking up awards for the “Destination Pride” campaign from #2 brand PFLAG Canada.
Will Cossette score a hat trick in 2020? Or will FCB keep its current momentum going and unseat the current kings? Only time will tell. For now, flip the page to read all about the top creatives and how they harnessed the power of teamwork, data and agile workflows to rise to the very top of Canada’s ad industry.
We crunched numbers from a range of regional, national and international award shows to assess who the kings and queens of the CRC are every year (see more about the methodology here).
You can access the full lists on the Creative Report Card site, or go straight to individual categories using the links below. And if you want to dig a little deeper, click on the names in each list to access more information, previous year’s rankings as well as news articles on some of the work that came out of Canada over the past year.
