OLG documents five Olympians and their ‘quest’ to the games

The crown corp. puts a face to the support it lends amateur sport in Ontario.
OLG

Ontario Lottery and Gaming Corporation (OLG) has partnered with CBC to place a spotlight on five athletes from across Ontario who have benefitted from its support in a series of short profiles airing during the Olympic Games broadcasts.

With the series, the corporation is aiming “to transparently inform the public about where the money that OLG generates goes,” says Tony Bitonti, director of external communications.

While OLG funds support the operation of hospitals and benefit local and provincial charities, it also offers support to amateur athletes through its “Quest for Gold” program, he says.

The CBC drew up a list of athletes who had great stories to share about how they came to compete in the games, and the OLG selected from that list five athletes who were all recipients of support from its “Quest for Gold” program: Rosie MacLennan of King City, competing in gymnastics; Ghislaine Landry of Toronto, competing in rugby; Margaret MacNeil of London, competing in swimming; Kylie Masse of Windsor, also competing in swimming and Melissa Humana-Paredes of Toronto, competing in beach volleyball.

The segments are each two minutes in length and are appearing during Olympic coverage on CBC, with encores airing on TSN and Sportnet. The OLG is also sharing the stories on its social media feeds.

Mediacom, OLG’s agency of record, handled the media buy.