Stella Artois is raising its chalice to dinner in what will be its largest international campaign in more than five years.

The premium lager brand is building on its existing “Make Time for the Life Artois” platform with the new effort, called “Table Drop,” which was developed by Anomaly’s Toronto-based team. The goal of the effort is to reposition Stella Artois by playing up its role at the dinner table – whether that table is in a restaurant, in front of your sofa or on the lid of a pizza box.

“For ages, dinner served as a time for gathering and connection, and now we have grown accustomed to eating alone. In a world where we strive for connection, Stella Artois’ role as a brand to authentically bring people together over dinner is more relevant than ever,” explains Marcela Garcia, VP of marketing for the brand. “Throughout the course of the year, we’ll leverage the power of Stella Artois to create meaningful connections over dinner and casual meals to become a mealtime staple.”

At the heart of the “Table Drop” campaign is a minute-long spot that captures a lot of that energy. In it, a woman sits alone, eating her dinner in her living room with one of Stella’s instantly recognizable chalices of lager. When she picks up the beer, her floor falls through, and she joins another diner who is also enjoying a Stella. The pair are then similarly moved to join an increasingly larger group, before literally dropping in on a dinner party.

Such casual dining occasions are becoming more frequent post-pandemic, and Stella is looking to tap into that frequency to drive the refresh of its brand. It builds on a previous effort, featuring Shirley Bassey’s “Spinning Wheel,” that aired internationally last year and also fixated on the dinner table as a place for social interaction.

“Table Drop” is launching internationally and is currently on air in several markets, including Canada this summer. To support the commercial, Stella is also launching digital campaigns across food delivery and restaurant review services such as Yelp, Instacart and Uber Eats. On Yelp, consumers will be able to find nearby venues where they can get together with a friend over a Stella. Instacart will be featuring the brand on its brand page and encourage customers to add a six-pack of the premium lager to their cart. Uber Eats, meanwhile, will encourage people ordering their dinners to purchase some Stella.