FCB has been appointed the global creative agency of record for Intuit QuickBooks, an assignment that will involve a high degree of collaboration between the agency’s different offices.

The mandate includes a new global brand platform, strategy and creative campaigns across the company’s suite of financial products, which include QuickBooks Online, QuickBooks Payroll, QuickBooks Payments and QuickBooks.

Though led by FCB New York, the agency’s offices in Canada and U.K., as well as R/GA Australia, will be brought in on the assignment to deploy the global campaigns in their respective global markets.

The agency was selected this week following a review process that began in January. The first work is expected to launch some time within Intuit’s next fiscal year, which runs from August to July.

“The way our offices around the world came together with our New York team leading the way makes me all the more proud to welcome Intuit QuickBooks to the FCB family,” said Tyler Turnbull, global CEO of FCB. “I know the passion, collaboration and creativity that went into this pitch gives us the foundation of a strong partnership that will generate exceptional results in the years to come.”

Intuit Quickbooks’ main goal heading into the new partnership is to raise awareness around its entire product portfolio and present itself as a full-service offering to business owners and entrepreneurs.