Klick Health’s EMEA leadership team, from left to right: Michael Smith, EMEA science and regulatory director; Jennifer Lambert, EMEA managing director; Tara Page, EMEA vice president and head of client success; Preeti Moseman, EMEA senior creative lead; Dr. Ankita Batla, senior vice president of global medical strategy; Adrian Swift, EMEA vice president of project management; and January Coyle, senior vice president of global strategy enablement.

Klick Health’s British invasion has begun.

The independent health and life sciences agency has announced the U.K.-based leadership team that is guiding its expansion into Europe, the Middle East and Africa (EMEA), part of its planned international rollout. Leading the expansion will be Jennifer Lambert, who has been appointed as the agency’s managing director in the region.

The agency is in the midst of building “the most innovative life sciences agency model EMEA has ever seen,” says Lambert, citing 13 wins at last week’s Creative Floor Awards as proof of its concept.

“While most global agencies tend to force-fit their services together, Klick teams are integrated from the start. Based on our clients’ needs, we provide them with bespoke end-to-end services to ensure authentic and borderless solutions,” she adds. “I am proud of the work our team is doing.”

The expansion has been driven more by the client’s demands and needs than by the company’s, CEO Lori Grant tells strategy.

“It’s really special when multiple clients come to you and say they want what you’re doing in North America around the world,” she explains. “So, we have recruited the talent to join us in that mission.”

Alongside Lambert, Klick has named a number of industry veterans to key roles on its EMEA leadership team.

Preeti Moseman has been named senior creative lead in the region, returning to the U.K. after two years of service as a creative director on Klick’s New York team. Moseman had previously worked at London shops EG+ (TBWA) and Wunderman, and has worked on a wide array of clients including GSK, Johnson & Johnson, PepsiCo and Microsoft. Within the health sector, she has worked on global launches in immunology, vaccines and women’s health.

Moseman says that Klick’s “drive for innovation aligns with my passion for crafting engaging experiences” and that it “offers the perfect stage to foster creativity, build impactful cross-functional teams, and collaborate on successful campaigns.”

January Coyle is also joining the EMEA team from the agency’s New York office, moving to London to serve as SVP of global strategy enablement. In that role, she will work to coordinate strategy across the agency’s global markets, including EMEA, Asia and the Pacific (APAC) and Latin America (LATAM).

Tara Page has been appointed as vice president and head of client success in the region, and will bring her more than 25 years of experience in healthcare communications to the role. Prior to her move to Klick, she had been working as global director for client engagement at VMLY&R Health London.

Meanwhile, the agency has named Michael Smith as its science and regulatory director, bringing more than 17 years of experience leading in-house regulatory and healthcare compliance teams for pharmaceutical brands. Adrian Swift joins the team as vice president of project management, bringing more than two decades of experience in similar capacities, most recently as managing partner and project management officer for Ogilvy in the region.

Dr. Ankita Batla rounds out the team as senior vice president of medical strategy, bringing more than 20 years of experience in patient engagement, health communications and medical strategy.

The leadership team will guide Klick’s work in EMEA, but the agency remains committed to its fully integrated and borderless business model, which Grant describes as a “key differentiator.”

“We think about Klick and what our clients need globally,” she explains, noting that everywhere the agency functions, it does so under the same P&L. “We don’t ask our different units and business groups around the world to manage their own P&L. They have different metrics to manage profitability. And that inherently changes the way that everyone shows up for our clients. It’s no longer about competing for the revenue for your office, it’s about the outcomes that you create for your client and how you integrate together.”

“It does make a huge difference when you don’t have to battle over grounds,” adds Lambert. “This borderless integration is so seamless that it really does allow us to do what’s best for the client. If I have an oncology client, I need the best talent for them and I can pull them from wherever they sit. It really does allow us to do things differently from anyone else that’s out there. We’re strategically set to help our clients and their brands come to fruition.”