MSL Canada named Walmart Canada’s corporate communications agency of record
MSL Canada has been selected as Walmart Canada’s corporate communications AOR.
Under the mandate, MSL will collaborate closely with Walmart’s team on external communications initiatives that continue to build the reputation of the retailer in Canada. Sarah Kennedy, the retailer’s senior director of internal and external communications, says the agency will “support the business’ complex and varied communication needs.“
MSL’s roster of client partners includes P&G, TD, GM, Kellogg’s, and Mark Anthony Group.
Duvernois Creative Spirits and Labatt team up on Quebec distribution
Duvernois Creative Spirits has signed a distribution agreement with Labatt Breweries of Canada to become the Quebec distributor of itsnon-alcoholic portfolio, which includes Romeo’s Gin non-alcoholic and Bockale brands.
Duvernois has been a fixture in the craft spirits market since 2010 and is one of Canada’s top-selling independent domestic suppliers of super premium vodka. This new agreement with Labatt “will play a pivotal role in accelerating its growth plans beyond alcoholic beverages, consolidating the presence and visibility of its brands, both in the hospitality and retail (grocery and convenience stores) segments.”
“The non-alcoholic beverage category is on the rise as more consumers are adopting a sober curious lifestyle and incorporating non-alcoholic beverages in their social occasions,” says Marc-Olivier Bourgeois, VP, Quebec sales, Labatt Breweries of Canada. “This addition to our portfolio, which already includes Corona Sunbrew 0.0% and Budweiser Zero, will give our customers a strong selection of brands to choose from and will please consumers seeking to discover non-alcoholic beverage options.”
Camden to lead Via Capitale’s advertising and comms
After a selection process last spring, investment advisory/fund management brand Via Capitale has chosen Camden as its agency to lead its advertising and communication efforts. The partnership’s primary objective is to enhance the brand’s “sense of belonging and recognition” throughout Quebec, while reflecting Via Capitale’s unique identity. The inaugural Camden campaign has recently taken flight and will run throughout the fall.
