Adventure travel brand Intrepid Travel makes C-Suite move

Christian Wolters is rejoining Intrepid Travel, and will be the adventure brand’s president for Canada and GM North America marketing.

The Aussie-based brand specializes in adventure travel, offering more than 1,000 guided tours to locations ranging from Italy and Iceland to the Galapagos Islands and Antarctica.

Wolters previously worked as CMO with TourRadar in Toronto. The move marks a return engagement for Wolters, who first joined Intrepid in 2008 and was recently the company’s GM and VP of sales for North America.

He has also held senior marketing roles with Harley-Davidson and Honda Canada.

Hyundai promotes a senior manager

Hyundai Auto Canada has promoted Peter Assenza to national manager of marketing. Assenza was recently the automaker’s senior manager of brand communications.

Before joining Hyundai in 2021, he worked as manager of marketing communications with Nissan luxury brand, Infiniti.

He also served as manager of chief marketing management for Nissan Canada.

Middle Eastern QSR Mezza Lebanese Kitchen adds top marketer

Alana Clark is the new national marketing director for Mezza Lebanese Kitchen, a QSR which operates 20 locations in Eastern Canada.

Clark formerly worked as marketing communications manager – Canada – for Dairy Queen. Clark, a five-year Boston Pizza veteran, worked as the casual pie chain’s internal communications manager.

Ontario Chamber of Commerce adds a marketer

Lucas Di Rocco is the new marketing and communications specialist at the Ontario Chamber of Commerce.

Before joining the chamber, Di Rocco spent more than five years at Advocis, The Financial Advisors Association of Canada, recently working as a corporate communications specialist.  Agency side, Di Rocco also previously worked as account coordinator at DDB Canada.

Alacrity makes a promotion

Alison Cowling is the new marketing manager at incubator and accelerator, Alacrity Canada.

Before joining Alacrity as ecommunications advisor in 2023, she was marketing designer with Vancouver’s Slacktide Design, and marketing lead for BC real estate developer Tera.