Preventable picks 123W as its AOR
After a review process, The Community Against Preventable Injuries (or simply Preventable) has selected agency One Twenty Three West (123w) to create marketing and advertising services for its public awareness campaigns.
The BC organization, which has been around since 2009, provides awareness to British Columbians of injury prevention. One Twenty Three West is tasked with reimagining the future of Preventable’s “Yellow Lines” creative platform and public awareness campaigns.
“Preventable’s mission resonates deeply with us,” says agency founder and CCO Rob Sweetman. “We believe that with the right messaging and creative strategies, we can not only raise awareness but also inspire meaningful change in behaviour across British Columbia.”
This month, 123w was selected as seafood brand Aquamar’s new agency of record.
MacIntyre adds a “big” client
Toronto’s MacIntyre Communications (Maccomm) is working with American Tall, an e-commerce brand dedicated to designing clothing for tall people.
Maccomm, a full-service PR agency specializing in fashion, beauty and lifestyle, will work to increase media exposure for American Tall across the U.S. and Canada. Maccomm will be highlighting the brand’s fit and dedication to serving tall men (6’0″ to 7’1″) and women (5’9″ to 6’6″). The shop will help amplify the news of a new partnership with 6’11 NBA player, Jarrett Allen (pictured above), across the U.S. and Canada.
In August, Maccomm expanded its Canadian PR relationship with lux Montreal outerwear clothing brand, Rudsak to include the U.S.
Dear Friend expands footprint east
BIPOC-led Vancouver production studio Dear Friend is opening its second office in Toronto.
Managing director Garth Collins tells strategy the shop has secured new business with John St., Grey, Juliet, Rethink and Courage/Oliver, and is actively looking to hire a senior producer and office administrator.
Collins says the new office means access to more resources, diverse talent and the opportunity to nurture deeper industry connections.
With the new Toronto hub, Dear Friend aims to “contribute fresh perspectives and a more diverse talent pool” to the local market, helping elevate the city’s creative output, particularly for underrepresented groups.
Among Dear Friend’s investments is its relationship with the talent of the Collective Bunch Society, a Vancouver nonprofit (where Collins sits on the board of directors) which works with crews and creatives who identify as Indigenous, Black, People of Colour and LGBTQ2S+.
The studio recently handled projects for CIBC, Salvation Army, Sunwing, a Mastercard/Knix female entrepreneur collab and Ronald McDonald House BC/Yukon.
