Central Station secures new business
Design-centric Toronto digital marketing, branding and XM shop Central Station has added Nature Conservancy of Canada (NCC) and Sephora Canada as new clients.
With the NCC, Central Station is tasked with enhancing the conservancy’s digital presence and streamlining content creation to drive engagement. For Sephora Canada, Central Station has been tapped to create a series of retail pop-ups at eight stores across the country.
Central Station will also oversee upcoming in-store product activations for Samsung Canada and build five retail stores for Lattelove, a clothing brand specializing in cozy pajama sets and sleepwear designed for parents and caregivers.
Lastly, Central Station is working on branding projects for Racking Direct and St. Joseph’s Healthcare Hamilton.
Courage works with Rona in English Canada
Courage has been named the agency of record for Rona’s English-Canada marketing communications (Sid Lee will remain AOR of the Québec market).
“I come from a family of builders and contractors, and [co-CCO] Dhaval [Bhatt] has been involved in his own construction projects over the years,” says Joel Holtby, co-CCO of Courage. “This is an industry we have strong roots in, and it’s an honour to help elevate a brand that has been trusted by Canadian homeowners and professionals for decades.”
123W and Pacific Wild
One Twenty Three West is working with Pacific Wild to stop the wolf cull in British Columbia.
“These animals are incredible and our government is killing them in a way that is both brutal and shocking,” says Scot Keith, One Twenty Three West founder and CEO. “This will be one of the best campaigns we do next year. We are on a mission.”
123W is currently working on the strategy, with a launch date TBD.
Strategic Objectives adds Lions Foundation of Canada Dog Guides (LFCDG) as client
Strategic Objectives is working with Lions Foundation of Canada Dog Guides (LFCDG), a national charity dedicated to empowering Canadians with disabilities.
The PR firm and LFCDG will collaborate on The Difference Campaign, a landmark multi-million-dollar initiative aimed at building a state-of-the-art, fully accessible Dog Guide training facility in Oakville, Ont. This new 89,000-square-foot facility will expand LFCDG’s ability to train and match Dog Guides with Canadians living with disabilities.
Strategic Objectives will lead an integrated communications program, including national media relations, OOH and social media storytelling.
