Mekanism announced this morning that it is merging with creative and digital agency Camp Jefferson and full-service media shop Jungle to create Mekanism Canada.
Joining with the fellow Plus Company agencies, which operate out of offices across Toronto, Montreal and Vancouver, will triple Mekanism’s digital, media and technology capabilities, a news release says.
Based out of San Francisco, Mekanism runs agency offices out of Los Angeles, Seattle and New York and counts Amtrak, Peloton, Lenovo and Charles Schwab among its clients.
Peter Bolt (pictured right) joins the Mekanism leadership team as president and will spearhead Mekanism Canada.
Bolt previously served as president at Camp Jefferson and VP and director of business development and integrated solutions at DDB Canada. He brings brings more than three decades of experience in building boutique agencies in Canada.
Media will be led by Mekanism Media Canada’s new president Brooke Leland (pictured left), who most recently led Jungle as president and managing partner after more than two decades at Cossette.
Bolt tells strategy one key reason for the merger is that a suite of creative and media offerings are increasingly in demand by clients.
“The proliferation of media channels and the need to make every dollar count for brands demands a more integrated, agile agency partner that can seamlessly bring creative and media closer together to drive business impact,” Bolt says. “Insights, creative and media plans that work in tandem to connect brands with audiences deliver stronger outcomes. This will only be accelerated as AI gives us a deeper understanding of attribution, requiring even tighter integration.”
Camp Jefferson and Jungle have already achieved success together over the years with integrated offerings for clients including Koodo, Public Mobile, CAMH and Medcan.
“[Clients] love that we work in lock step, aligned on results, ensuring not only a smooth experience, but amplified creativity and media innovation,” Bolt says.
Mekanism was inspired to build a modern mid-sized integrated agency powerhouse with bilingual and cross-border market expertise as more brands look to align breakthrough creativity and full-service execution along the entire customer journey, Bolt adds.
Leland says the integration was agreed upon to fulfill what the group’s clients need today.
“We’re not doing this in response to other mergers, we’re providing an alternative for brands looking for agency partners independent of the big holding companies,” Leland says. “The benefits of an integrated model shouldn’t be reserved for clients of the biggest network agencies. Getting a nimble, hands-on agency partner delivering fully integrated, bold, innovative solutions is what we’re bringing to the market.”
