From left to right: Coleman Mallery, Shreyas Karambelkar, Natalie Lake, An Trinh, Gaby Makarewicz and Bobby Martiniello.

FCB Canada has made a new round of additions to its creative team in a year that has already been marked by several hires and promotions.

Leading the agency’s most recent hires are creative directors Bobby Martiniello and Gaby Makarewicz.

Martiniello and Makarewicz have been working as a freelance team since February, when they left Hard Work Club after a year as creative directors. Their time as freelancers has brought them to numerous agencies – including FCB – but had first been teamed up while both were at Sid Lee, where they worked with clients including PC Financial, Molson Coors, the Canadian Olympic Committee, Coca-Cola, Netflix and the Toronto Raptors.

“At FCB, we are always trying to disrupt the marketplace with innovative ideas, ideas that don’t always look like traditional advertising. That is because we believe that disruptive ideas allow creativity to become an economic multiplier for our clients,” said Nancy Crimi-Lamanna, CCO at FCB Canada, to whom the team will be reporting. “After working with Bobby and Gaby, it became apparent they strive for the same type of work, so it became a perfect match.”

Also joining the creative department is associate creative director Coleman Mallery, who is coming off of four years as a copywriter at Leo Burnett, where he worked on campaigns for Kellogg’s, TD and Melanin Gamers. At FCB, Mallery will be partnered with senior art director Sanna Kula.

The latest hires come after FCB brought on the creative team of copywriter An Trinh and art director Shreyas Karambelkar in May. Trinh was previously at Ogilvy Vietnam, where she was the lead writer on Kimberly-Clark, Samsung and Unilever. Karambelkar came from Havas Mumbai, and has worked with brands such as Citroën, The Body Shop and Ferrero Rocher.

Natalie Lake, who had previously freelanced with FCB beginning in 2021, was also brought on full-time as its new design lead earlier this year. Her previous experience includes stints at Watt International, Arrivals and Departures and CP+B, where she worked on projects for clients such as McDonald’s, Second Cup, Foodland Ontario, PetSmart, Mikes Hard Lemonade and Cadillac Fairview.

In addition, FCB also had a wave of creative promotions in May. Jennifer Rossini, who had been group creative director at FCB since 2019, was promoted to ECD. Copywriter Caleb McMullen, art director Hussein Rumaithi, art director Cody Sabatine and copywriter Joseph Vernuccio were all promoted to associate creative director roles.

Earlier this month, creative directors Michael Morelli and Marty Hoefkes departed the agency for new roles at Broken Heart Love Affair.

New business for FCB this year includes being part of the agency’s global Intuit QuickBooks win earlier this summer.