Internet retailer Woot strikes partnership with Zulu Alpha Kilo
Internet retailer Woot has appointed Zulu Alpha Kilo as its strategy, creative and design, and production partner.
The Texan Amazon subsidiary offers special daily deals and other limited time offers across seven categories including computers, electronics, home and sporting goods, and original t-shirts. Zulu Alpha Kilo’s work will be led by the agency’s west coast office in Vancouver. As part of the new assignment, the Zulu team is tasked with developing a fundamental brand strategy and positioning, a unique design identity system, and a breakthrough creative platform to relaunch the internet retailer across the U.S.
“The opportunity to shift the eCommerce space with a brand that is hungry and quirky is going to be special. We can’t wait to help shape the next phase of their growth,” says David Tremblay, managing director of Zulu Alpha Kilo, Vancouver.
This new assignment comes on the heels of a successful year where the Vancouver office partnered with AT2, while launching initiatives for Hullo, Save-On-Foods, Destination BC, and a campaign for Vancity Original’s bid to bring an NBA franchise back to the city.
Apex tasked with launching beauty brand Kao’s Bioré UV Aqua Rich
Kao brand Bioré UV Aqua Rich will be represented in Canada by Apex PR.
The yearlong campaign will focus on media relations, custom Japanese-inspired mailers sent to media and influencers across Canada, a media and influencer event at a Michelin-starred restaurant, as well as a multi-phased influencer program.
“For the team at Apex PR, our media and influencer relationships, like the perfect skin care routine, have been refined over time,” says Jennifer Stein, SVP at Apex. “We have great relationships with media and influencers, and [are] well versed in the latest skin care trends.”
QSR chain Oakberry names Milk Creative its AOR
Açai bowls and smoothies chain Oakberry has named the Vancouver-based PR shop Milk as its agency of record.
Milk is tasked with handling store openings, media relations, influencer partnerships, creative content development including photography and videography, and sponsorship deals.
The partnership began with the PR shop supporting Oakberry opening its first Vancouver location last summer. The chain now operates four locations in the city.
Pomp & Circumstance named AOR for Nobu Hotel Toronto
Toronto-based PR agency Pomp & Circumstance have scored new business, being named the AOR for Nobu Hotel Toronto.
After recently announcing plans for a 45-story location situated in Toronto’s Entertainment District, Nobu has tapped Pomp & Circumstance to develop its Canadian launch plans, opening ceremonies and events, and to lead all earned media and influencer relations. The Nobu Hospitality brand was founded by chef Nobu Matsuhisa, with star actor Robert De Niro and producer Meir Teper.
The hotel is scheduled to open in Toronto this summer.
With files from Andrew Jeffrey
