Vibrant rolls out a studio dedicated to immersive experiences
Vibrant Marketing has officially launched a business unit dedicated to immersive experiences.
Vibrant Studios represents a significant advancement for the company, says Vibrant Marketing president and founder Eric Brouillet. The new venture will combine “cutting-edge technology and creativity to deliver paid events designed to captivate audiences everywhere,” Brouillet says.
He adds that he anticipates Vibrant Studios will create more than 50 new jobs for the company, and invest more than $18 million with local suppliers and collaborators across Canada.
The introduction of Vibrant Studios is set up to offer immersive experiences based on well-known IP directly to the marketplace. Brouillet says Vibrant Studios’ development came to fruition through an investment of roughly $16 million, and dedicated support of Fonds de solidarité FTQ and BDC and Zú.
Jamieson selects Spider Marketing/Blackjet for shopper program
Jamieson has selected Toronto-based Spider Marketing/Blackjet to handle its retail work after a competitive review, working with Jamieson on a national program for its portfolio of vitamins, minerals and supplements.
Jamieson selected Spider due to the creative marketing expertise it presented, and its backing by Blackjet, which gives Spider access to a larger team and more resources. Blackjet bought shopper agency, Spider, in late 2022.
“This partnership with Jamieson, and the collaborative work done to form it, is a testament to Blackjet’s integrated model and Spider’s place in our network,” says Blacket’s CEO Robert Galletta.
Bold X Collective heads stateside
GTA digital agency, Bold X Collective has officially expanded to New York, opening an office in Manhattan’s Soho neighbourhood.
With locations now in both Toronto and the Big Apple, B x C says it poised to serve clients across Canada and the United States.
The shop has worked with a client roster that has included Ferrari of Ontario, Skilled Trades College of Canada, Mississauga Arts Council and Bullymake.
